Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing

Sprout Social

JULY 23, 2024

These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find: These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.

Gen Z

Sprout Social

MAY 14, 2025

Millennials: Multitaskers who crave originality Millennials social media behaviours are layered and nuanced. For most Millennials, social media isnt just part of their daily routineits how they start their day. Like Millennials, Gen X value originality in branded social media content.

Gen Z

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Employee advocacy can also aid in PR crises and issues management. Great culture starts at the top.

PR

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. We’re managing people’s retirement.”

Branding

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” In these, the influencer manages your brand‘s account for a set period. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. The first example I think of is an interest-based Facebook Group (my millennial is showing). After all, new communities pop up every day. Some are free , some are paid.

Branding

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials). One of the ACCC’s key remits is social media.

Influencer Marketing

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. LinkedIn users are millennials Millennials are the largest generation of U.S. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. LinkedIn age demographics 1. users on LinkedIn, with 35.8%

Gen Z

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. With over three billion active monthly users , Facebook is still the worlds most-used social platform.

Gen Z

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. One of my successful brand partnerships was with Fidelity , he said.

Gen Z

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The social, marketing and product teams are all co-collaborating on community management. Sound familiar?

Gen Z

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty.

Health

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform

Hubspot Marketing

DECEMBER 10, 2024

Once you've earned a rank, its (generally) manageable to keep it there, making SEO cost-effective or sometimes free to continue ranking. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). SEO has compounding benefits.

SEO

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Learn more about communities in marketing in The Ultimate Guide to Community Management [According to Experts Who Do It Daily].

Manufacturing

Hubspot Marketing

JULY 25, 2025

Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Real-Time Performance Visibility for Better Coaching Call center managers struggle to identify coaching opportunities without proper visibility into team performance until it’s too late to impact service quality.

CRM

Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Tools like Sprout Social’s Influencer Marketing make it easier for brands like yours to find the right influencers, manage campaigns and measure the success of your influencer marketing strategy. TikTok: 83.2K

Fashion

Sprout Social

MARCH 27, 2025

Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z

Sprout Social

JULY 9, 2025

When it comes to social media, influencers in this space typically emphasise lifestyle balance, mental wellness and functional training, which resonates with audiences from Gen X to millennials and Gen Z. If you’re trying to target millennial women in Sydney, you’ll be able to find exactly which creators can deliver. TikTok: 294.7K

Branding

Spiralytics

DECEMBER 18, 2024

What’s more, TikTok also has a self-serve ad platform to set up and manage campaigns. Finally, click Go to Ads Manager. Unique audience base The social media apps user base tends to be younger , with 64% of Gen Zs and 49% of millennials using it to look up information. We’ll elaborate more on them later.

Shipping

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Moderators manage many communities and ban obvious spam or promotional materials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. It adds a lot of value and builds your credibility.

Branding

SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z

Buffer Marketing

JULY 22, 2024

The 5 components of social media advertising Different social networks have different components in their ads manager. Image Source The options look similar in Instagram advertising (within Meta Ads Manager). GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI.

Advertisers

SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Did growing up in this world help you in your advertising career?

Gen Z

Use Insider

NOVEMBER 29, 2024

The Marketing Millennials Host : Daniel Murray Platforms : Spotify , YouTube , and Apple Podcasts The Marketing Millennials is all about practical marketing strategies and real-world case studies. If you’re looking for a podcast that offers fresh perspectives and actionable advice, The Marketing Millennials is a must-listen.

Millennials

Sprout Social

JUNE 25, 2025

Why investing in social now is the best deposit in your brand’s future Sprout’s Q2 2025 Pulse Survey found that Gen Z and Millennial consumers are increasingly making purchases based on what they discover on social. All Business is Social Don't just manage social—move business.

Gen Z

Welcome Software

SEPTEMBER 17, 2024

These platforms don’t just react—they evolve with each user's behavior, making financial management feel intuitive and effortless. These offerings strike a chord with tech-savvy millennials and Gen Z, who prioritize convenience and a tailored touch in their financial dealings. But the innovation doesn’t stop there.

Gen Z

Vertical Response

NOVEMBER 20, 2024

Moreover, email marketing tools play a crucial role in managing campaigns and tracking performance. Understanding that a significant portion of your audience, such as 73% of millennials, prefers email communications reinforces the importance of building a strong email list.

Email Marketing

Hootsuite

MAY 1, 2025

36% of millennial consumers trust recommendations from people they follow more than traditional ads. Get Started The post Influencer marketing campaigns: 8 examples that drive real results appeared first on Social Media Marketing & Management Dashboard. Why are influencer marketing campaigns so effective? Try it free today.

Influencer Marketing

Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. This is your guide to building one. Unlike traditional platforms that reward follower counts, TikTok thrives on discovery.

Marketing Strategy