Trade Press Services Newsletter

MAY 1, 2025

A deep dive into all your content is essential, says Amanda Donahue, marketing manager at ACS. Map Out User Journeys With new goals and a fresh perspective in place, remap the key paths users should follow through your updated website. Use a project management tool like Asana or Trello to track deadlines, ownership, and progress.

User-Generated 207

User-Generated Analytics SEO Promotion 207

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re In this article, we’ll teach you everything you need to know about getting started with social media management. What is social media management ? Honestly, was it ever? )

Management 123

Management Entertainment User-Generated Analytics 123

Hubspot Marketing

NOVEMBER 25, 2024

So I talked to Kaylee Jenzen , a technical marketing manager here at HubSpot who has worked on The Hustle and other HubSpot newsletters. This includes making sure that your emails aren’t so long that they get clipped by certain email providers, managing DNS records and unsubscribes, and inbox placement strategies (i.e.,

Promotion 92

Promotion Branding Thought Leadership Marketing 92

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Absolutely.

Price 113

Price Real Estate Promotion Food 113

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 112

Management Promotion Law Market Research 112

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. For instance, a product image with a blank or single-color background can be enhanced with relevant “lifestyle” imagery that places the product shot in context. Promotions. GenAI creative tools.

Shoppers 125

Shoppers User-Generated Price Promotion 125

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. You should already have the processes in place to manage unsubscribe requests initiated through automatic replies. Your content planning has to have more non-promotional content. McKenna said.

Email Marketing 122

Email Marketing Copywriting User-Generated Promotion 122

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. The year I turned 30, I started a new job. Sponsorships and cross-marketing.

Event Marketing 129

Event Marketing Food Direct Mail Entertainment 129

SocialPilot

APRIL 29, 2025

Managing reviews for a business across different review management platforms is complicated enough. Add to this several more storefronts, franchises, or branches, and suddenly, multi-location review management gets even more overwhelming. What is Multi-location Review Management? But thats not all.

Management 59

Management Logistics User-Generated Place 59

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 121

eCommerce Transform CRM Price 121

Sprout Social

NOVEMBER 26, 2024

Place the disclosure up front , with the endorsement message, where followers will immediately see it. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. DO: Be crystal-clear.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Buffer Marketing

JANUARY 9, 2025

have said they’ve purchased products promoted on TikTok, and another 36 percent said they haven’t bought anything yet, but are open to doing so. ⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager. 56 percent of TikTok users in the U.S.

Advertisers 107

Advertisers Advertising User-Generated Gen Z 107

Martech

OCTOBER 24, 2024

To avoid the heavy work of managing the approval process internally, companies like Text Request help manage the 10DLC application and approval process. Promotional SMS messages communicate a special offer or a new product to consumers. Not getting express promotional SMS content opt-in. You need to use the same URL.

Shipping 130

Shipping Communications Promotion Customer 130

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow.

Marketing 124

Marketing Marketers eCommerce Communications 124

Marketing Insider Group

NOVEMBER 18, 2024

Is the primary focus on brand awareness, engagement, driving traffic to your website, or promoting products and services? Facebook: A mix of everything, including videos, images, blog links, and event promotions. Promotional Content: Special offers, product highlights, or sales events.

User-Generated 98

User-Generated Education Promotion Management 98

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Platforms like Medium and personal blogs are common places for such UGC, helping attract and engage a wider audience.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. That’s where change management programs come in. Promote a culture of continuous learning Make it clear that training shouldn’t be a “one and done” deal.

Marketing 127

Marketing Marketers Analytics Management 127

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 104

Price User-Generated Finance eCommerce 104

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Buffer Marketing

NOVEMBER 4, 2024

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. So, if you use  video  to promote your business, then you definitely need to add YouTube to your marketing strategy. Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management 59

Management CRM Price Analytics 59

Hootsuite

OCTOBER 18, 2024

We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Amanda Wood Senior Manager, Social Marketing at Hootsuite Step 2. What is social media marketing?

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketing Marketers 112

Hootsuite

NOVEMBER 7, 2024

Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. 1991) Managing Brand Equity. A tool like Hootsuite Social Advertising allows you to use advanced targeting while managing ad spend and performance across platforms alongside your organic content, all in one place.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Another Facebook Page management tool thats easy to use?

Analytics 112

Analytics User-Generated Social Media Marketing Management 112

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Set yourself up for success by getting the right documentation in place and creating ways to align your team. You can create audience personas using your current social media data.

Social Media Marketing 133

Social Media Marketing Marketing Marketers User-Generated 133

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Content Distribution Promoting Content on Social Media: Push your content on a bunch of social media platforms to expand your audience.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Martech

OCTOBER 18, 2024

This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content distribution: This isn’t a place for press releases — content must be focused on the audience’s interests. Sponsored Content: Promote organic posts to a wider audience. Be interested and interesting.

User-Generated 140

User-Generated Thought Leadership Promotion Analytics 140

Hootsuite

OCTOBER 9, 2024

Customer advocacy is the practice of nurturing relationships with your happiest, most loyal customers with the goal that they’ll promote your brand and recommend it to others. In fact, 34% of consumers say “too much self-promotion” is a major turn-off in how they perceive brands on social. Your final task?

Customer 112

Customer Food Transform Health 112

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. Facebook marketing is promoting your company or brand on the Facebook platform. What is Facebook marketing? text posts, photos, videos) Paid, or boosted, content (e.g,

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Jeff Bullas

JANUARY 8, 2023

Social media management. Many businesses are looking for help with managing their social media accounts and creating content. Virtual assistants help small business owners and entrepreneurs with a variety of tasks, such as scheduling appointments, managing emails, and conducting research. Virtual assisting. Dropshipping.

Affiliate Marketing 325

Affiliate Marketing eBook Management Promotion 325

Hootsuite

FEBRUARY 27, 2025

What takes first place? This is a jump from last year when it sat in third place, behind both TikTok and Netflix. YouTube was the second most visited Wikipedia page in 2024 Wikipedia is a great place to get a quick synopsis of nearly anything you could be searching for online. Its parent company, Google, of course.

Gen Z 102

Gen Z User-Generated Marketing Marketers 102

Sprout Social

APRIL 29, 2025

Youll also see how your LinkedIn video efforts fit into your cross-network strategy, all in one place. Our 2024 Social Content Strategy Report found that its evolved from being strictly business to a place where users get more personal and build a community. Take Sephora, for example.

Thought Leadership 95

Thought Leadership Education Promotion Entertainment 95

Sprout Social

OCTOBER 7, 2024

Click Show Advanced Settings to expand and manage other video settings. Why you should schedule your YouTube Shorts Scheduling your content in advance on the native platform is a good place to start. Deciding if you want the video to be Public , Private or Unlisted. Schedule your YouTube Short. Publish at the right time.

Entertainment 124

Entertainment Place Analytics Management 124

Jeff Bullas

JANUARY 22, 2023

Useviral is a Spotify promotion service. They depend on their network as a promotion service to ensure that you get high-quality plays, which is going to protect your Spotify’s reputation. Stormlikes is a Spotify promotion service. The best part is, they make the entire setup process really simple and straightforward.

Promotion 325

Promotion Influencer Marketing Social Media Marketing Price 325

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. They promote interactive discussions and allow for multiple perspectives and opinions within a shorter time frame. Don’t forget to promote your research.

Whitepaper 112

Whitepaper SEO Transform Health 112

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertisers 113

Advertisers Advertising User-Generated Management 113