Sprout Social

AUGUST 24, 2022

Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. A brand’s online presence is also tied to brand image and voice, so collaborating with social media teams is essential to managing an organization’s communications.

PR 79

PR Branding Transform Communications 79

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. In today's world, PR and marketing overlap and intertwine, making it necessary to work together. Reputation management.

PR 130

PR Communications Price Management 130

Martech

MAY 17, 2024

You’re told that you need PR, which stands for press release, right? When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. Add earned media — a specific type of PR — to the mix, and things get even murkier.

PR 104

PR Communications Branding Management 104

Martech

MAY 9, 2024

The marketing generalist, who has the broadest perspective on the product, the customers and the value proposition, something they have taken months or maybe even years learning, now has to convey that knowledge as best they can in a creative brief. Brand/PR will have fewer, higher-skill people. How far could this scale?

PR 121

PR Transform CMO Marketing 121

Hootsuite

APRIL 25, 2024

Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Execute confident product development initiatives backed by data-driven decisions. Save time managing your social media presence with Hootsuite. Trend-tracking.

Management 90

Management Price Analytics User-Generated 90

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Hubspot Marketing

APRIL 20, 2018

What is PR? After reading PRSA’s definition, you might still have questions about PR: how can an organization take its beneficial relationship to the public and turn it into good press? The positive, storytelling side of PR. So, in a sense, you can think of PR professionals as storytellers. she’s trying to reach everyone.

PR 141

PR Advertising Advertisers Communications 141

Buffer Marketing

AUGUST 16, 2023

As the founder of a PR agency that defied the odds, I learned firsthand that reaching the seven-figure mark requires more than just a passion for communication and storytelling. So how did I scale my PR agency to a coveted seven-figure powerhouse? In this article, I will share six key strategies I’ve used so far.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Search Engine Land

JUNE 8, 2023

If you manage affiliate programs, you know the positive impact of being featured in Good Housekeeping, CNN Underscored, Wirecutter and Rolling Stone’s listicles. Adding the media company’s logos to your brand’s PR bar helps increase shopper trust and conversions. Here’s what affiliate managers can do about it.

Management 95

Management PR User-Generated Shoppers 95

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn., About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Hubspot Marketing

JULY 1, 2019

Social media has transformed the relationship between individuals and organizations -- which is why the community management role is now so vital. Simply put, a community manager needs to negotiate the connection between a company and its audience. But what exactly is a community manager, anyway?

Management 139

Management PR Transform User-Generated 139

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 87

Management Real Estate Branding Food 87

Hubspot Marketing

FEBRUARY 21, 2018

Here's a hypothetical for you: Let's say your company has decided to invest in a website redesign so you can improve lead generation, and you're responsible for managing the project. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered. Product marketing offers a perfect example.

Management 144

Management PR User-Generated Advertising 144

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. Create SOPs, dashboards and project plans, documenting them directly in Docs and Sheets.

SEO 81

SEO PR Key Performance Indicator User-Generated 81

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn. That’s reach.

PR 103

PR Content Marketing Marketing Marketers 103

Hubspot Marketing

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? Featured Resource: Product Marketing Email Templates [Download Now]. Internal Product Launch Email.

Product 118

Product PR Communications Promotion 118

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. Product marketing teams can report to product (as it does at Samsung) while others sit in marketing (like it does at Apple).

Product Marketing 133

Product Marketing Product PR Price 133

Search Engine Land

MAY 21, 2024

Getting into the top few positions on Google for a particular keyword can be parlayed into related content, different types of content (series, podcasts, webinars), targeted digital PR outreach and even a Reddit AMA for your CEO. Products get discontinued, the CEO wants a different name to accommodate a new market, etc.

SEO 71

SEO PR Health User-Generated 71

Search Engine Land

MARCH 6, 2024

Marketing channels and the teams managing them should be constantly collaborating and avoiding operating within silos. Voice and tone, keyword usage and general branding should be consistent, and collaboration as SEOs and social media managers is an easy (and relatively low-cost) way to do it. But it’s easier said than done sometimes.

SEO 117

SEO PR Branding Customer 117

Search Engine Land

AUGUST 16, 2023

A powerful influencer gives your product a glowing review. So I also checked in with our PR expert, Michelle Garrett of Garrett Public Relations, to get her perspective and ideas. And in the past, we’ve caught publicity issues with Google Alerts that PR teams have missed. What kind of publicity are we talking about?

PR 92

PR Health Law Advertising 92

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? With the knowledge of the business strategy and new product launches that might be coming, does this change anything?

SEO 138

SEO PR Customer Journey Health 138

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Seode AI’s Seode.ai

User-Generated 91

User-Generated PR Marketing Automation Platform Social Media Marketing 91

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. working particularly in marketing, holding positions of in-house marketing managers, freelancers and affiliate marketing managers.” 6% still don’t know what AI is.

Affiliate Marketing 98

Affiliate Marketing PR User-Generated Analytics 98

Search Engine Land

OCTOBER 12, 2023

GAIO aims to help companies position their brands and products in the outputs of leading LLMs, such as GPT and Google Bard, prominent as these models can influence many future purchase decisions. Which brands and products are mentioned in a certain context can be explained by the way LLMs work. How are these recommendations made?

Transform 113

Transform PR User-Generated SEO 113

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. This translates into streamlined operations and improved productivity.

Marketing Strategy 98

Marketing Strategy Manufacturing PR Marketing 98

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 67

PR Branding Non-Profit Social Media Marketing 67

Hubspot Marketing

APRIL 9, 2024

Many business leaders believe we underestimate AI’s impact on companies, with 65% reporting that AI will rival the Industrial Revolution in its impact on productivity. HubSpot Program Manager Kaitlin Milliken also takes the time to test AI solutions like ChatGPT. "AI What does this mean for you? I’m not alone. That’s saved me hours."

Advertising 79

Advertising Advertisers PR Millennials 79

Sprout Social

MARCH 9, 2023

The former is to enrich employee relations, increase their productivity and retain them, while the latter is to build more awareness about the company’s offerings among employees. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Some companies, like QAD Inc.,

Communications 108

Communications PR Key Performance Indicator Thought Leadership 108

Hubspot Marketing

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding. Your PR strategy should be using all three. It has the aim of acting as a virtual home for your PR activity. Guess what? Owned Media. Paid Media.

PR 139

PR Communications Inbound Marketing Management 139

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 95

Transform PR User-Generated Industry Insights 95

Adobe Experience Cloud Blog

JUNE 30, 2015

But what do Social Media Managers really do all day? In celebration of Social Media Day, I’m pulling back the curtain to give you a sneak peek into a day in the life of a Social Media Manager, alongside some easily actionable tips on how to incorporate social into your daily routine. 5:30AM: BUZZZZ! Don’t be mean”.

Management 134

Management Thought Leadership PR CMO 134

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. Fads are mostly seen in pop culture, fashion, and consumer products. Affiliate marketing : You can earn a commission by promoting other people’s products on your blog.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Search Engine Land

SEPTEMBER 6, 2023

Outreach uses tactics from influencer marketing and digital PR to secure links. Dig deeper: Digital PR vs. manual link building: Adapting to the modern search landscape 3. Passive PR You can get these links by answering requests for sources or experts. Outreach-based links Link building outreach is a proactive method.

PR 135

PR SEO Health Influencer Marketing 135

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Dig deeper: How to manage and optimize local listings for SEO Websites and local landing pages Your client’s website is a vital channel to share information about the business.

SEO 121

SEO PR Promotion Customer Journey 121

Duct Tape Marketing

JULY 22, 2016

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. With the advent of social media, the tables turned for professionals working in the PR industry. Some will say that social media networks are the worst imaginable PR nightmare there is. photo credit PicJumbo. So what’s the trick?

PR 47

PR Content Marketing Marketing Marketers 47

Search Engine Land

DECEMBER 1, 2023

Things like gift guides are always popular, but if you are working on a website that isn’t product-based, there are still plenty of opportunities. Update product descriptions and titles and, if possible, images. This will help those individual products to rank for those all-important searches from potential customers.

SEO 130

SEO PR eCommerce Analytics 130

SmartBrief - Marketing

MAY 8, 2024

It can illuminate any gaps in your company’s protocols for responding to issues , including those in other business areas, such as product development or human resources, that could prevent a crisis if closed. Maybe it causes delays in products being delivered to customers or customer service issues as the company reorganizes roles.

Communications 90

Communications Education PR Place 90