Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform 118

Transform User-Generated Law Marketing Mix 118

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform 106

Transform Traditional Marketing Copywriting Marketing 106

Martech

SEPTEMBER 4, 2024

Simulated marketing campaigns: A look inside The simulation broke the customer journey into four key stages: Awareness, Consideration, Decision and Renewal. The CDP allowed me to deliver personalized messaging to different stakeholders within the buying committee — think CTOs, procurement managers and directors of IT.

Marketing Strategy 125

Marketing Strategy Whitepaper Finance User-Generated 125

Martech

MAY 6, 2025

Dig deeper: Why AI proficiency is todays must-have marketing skill Process: From handoffs to orchestration Traditional lead management follows a linear assembly line, where marketing: Generates leads. This process transformation eliminates the age-old complaint: “Sales isn’t following up on my leads.”

Transform 120

Transform Marketing Marketers Marketing Automation Platform 120

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Nonetheless, Hill valued the stability of his part-time job, which provided crucial income for his family.

Transform 120

Transform Information Technology Traditional Marketing Place 120

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

Transform 117

Transform Real Estate User-Generated Traditional Marketing 117

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

Transform 80

Transform Manufacturing Key Performance Indicator Marketing 80

Adobe Experience Cloud Blog

DECEMBER 23, 2010

During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo. Revenue Performance Management drives transformative growth opportunities.

Transform 88

Transform Traditional Marketing Marketing Marketers 88

Hootsuite

OCTOBER 9, 2024

Brands like Knix leverage user-generated content (UGC) to break up a feed of traditional marketing posts: Source: Knix on Instagram Spotlighting this authentic content not only acts as a trust signal for prospective buyers — it’s the first act in a new wave of brand advocates. Your final task?

Customer 112

Customer Food Transform User-Generated 112

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 84

Transform CMO Marketing Strategy Marketing 84

Digital Marketer

DECEMBER 19, 2022

As ecommerce has emerged and evolved, marketing has gone through many changes. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor.

Transform 82

Transform eCommerce Retail Entertainment 82

Sprout Social

NOVEMBER 15, 2023

Thinking back on what social media management meant a decade ago, the word that comes to mind is tactical. No longer just a frontier marketing or niche conversational channel, social is fast becoming the nexus of customer relationships and the primary digital face of brands. For some it was an experiment.

Management 133

Management Transform User-Generated CRM 133

Martech

SEPTEMBER 18, 2024

In 2024, a real differentiator for brands to connect with their consumers is the advancement of AI-orchestrated marketing to manage, optimize and personalize the entire customer journey across multiple channels and touchpoints. Generative AI also revolutionizes traditional A/B/n testing.

Branding 78

Branding Transform Customer Acquisition Customer loyalty 78

Martech

MARCH 18, 2025

Dig deeper: AI is transforming GTM teams into fiduciary powerhouses Proof-based GTM will replace persuasion-based GTM The most significant shift ahead is the move from persuasion to proof. By 2028, B2B buyers will completely control the vendor selection, rendering most traditional marketing and sales tactics obsolete.

CMO 120

CMO Transform Price Education 120

Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed. Content and message in 2005 were direct and promotional.

Transform 52

Transform Email Marketing Analytics Marketing 52

Sprout Social

FEBRUARY 2, 2021

Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become. At Sprout Social, we believe realizing the power of social starts with looking beyond the traditional marketing function that social has occupied for the last decade. The power of social is its power to transform a business.

Transform 145

Transform Traditional Marketing Analytics Communications 145

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

APRIL 21, 2022

This involves different types of data, whether it be advertising data, first-party data, or more traditional marketing data implementations.”. An effective marketing tech stack unifies platforms and services to share data and create a cohesive story of the customer experience. Prioritize digital transformation tasks.

Transform 127

Transform Marketing Marketers Retail 127

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 127

Transform Fashion Health Marketing 127

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated.

Management 76

Management Transform Thought Leadership PR 76

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. How to move to a first-party data marketing strategy. More from the MarTech Conference >> Change management. “I Demands for deeper engagement. “We

Transform 125

Transform Customer Advertising User-Generated 125

Adobe Experience Cloud Blog

AUGUST 18, 2011

In several previous posts I have been discussing the ways that marketers (and other business professionals) can gain and maintain a secure position at the senior management table. With more intelligent marketing metrics and analytics, marketing and sales teams no longer need to fly blind.

Transform 124

Transform Analytics Marketing Marketers 124

Martech

MAY 3, 2022

There were almost 1,000 exits from the space in the last two years, representing acquisitions or other business transformations, or simply failures. Yes, new apps are appearing all the time; yes, that trend is partly fueled by the pandemic-driven acceleration in digital transformation. But there is consolidation.

Transform 117

Transform Manufacturing Traditional Marketing Management 117

Marketing Insider Group

JUNE 4, 2013

I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy. Along the way since then, studies indicated that Marketing leaders felt unprepared for the changes that had come.

Transform 109

Transform CMO Marketing Marketers 109

Set Up

JANUARY 21, 2025

Brands might also feel more equipped to handle these challenges internally, having developed in-house communications teams or clear frameworks for managing public perception. As noted in a Forbes article , staying alert to societal upheavals and embracing innovative strategies are crucial for marketing leaders in transformative times.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JANUARY 16, 2024

Traditional marketing tactics? Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants.

Transform 140

Transform Marketing Marketers Analytics 140

Martech

NOVEMBER 24, 2021

Gone are the days where traditional marketing fought on an even playing field with digital. The acceleration of technological growth, spurred on by the pandemic, has transformed campaigns and the ways brands generate leads. “We

Transform 128

Transform CRM Traditional Marketing Place 128

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. We need to hire some marketing leadership.

CMO 68

CMO Marketing Marketers Transform 68

Martech

DECEMBER 18, 2023

Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Digital asset management. Governance.

Transform 123

Transform Marketing Marketers Traditional Marketing 123

Adobe Experience Cloud Blog

MAY 16, 2018

Fundamental marketing practices focus on aligning your audience with the appropriate medium of communication. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy. Correlated to audience and channel management is the concept of conversion tracking. Identify Your Channels.

Transform 134

Transform Thought Leadership Communications Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. . Traditional vs. agile marketing

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Adobe Experience Cloud Blog

FEBRUARY 10, 2012

Analytics and lead gen on steroids, Marketo is transforming how companies generate revenue. The category defined is Revenue Performance Management (RPM) and this disruptive suite is changing the sales and marketing landscape. Transformation is a beautiful thing, whether it be technology or design. And now, Marketo.

Transform 93

Transform Entertainment Traditional Marketing Branding 93

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. Time can be removed, also, in other ways.

Energy 59

Energy Transform Product Advertising 59

Hubspot Marketing

AUGUST 12, 2022

However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Traditional marketing, which ranges from radio ads to billboards and magazine spreads, simply adjusted to the new era. The benefits of this digital transformation are countless. That’s 80% of the population.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Watch our panel from MarTech: The next generation of agile marketing (free registration required). Traditionally, marketers are measured by quantity over quality.

Transform 138

Transform Marketing Marketers Traditional Marketing 138

Marketing Insider Group

MARCH 27, 2013

This is my first, pure marketing job in my career. I graduated college with a marketing degree and spent the next 10 years at IBM in direct sales and channel management. Like almost every large enterprise, we have a relatively finite list of contacts and we hit them pretty hard with traditional marketing.

Transform 112

Transform Thought Leadership Marketing Marketers 112

Martech

MAY 16, 2023

Some companies may already be very agile in their culture, so not as much transformation is needed. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

Transform 109

Transform Copywriting CMO Marketing 109