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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. The post How TikTok is transforming brand advertising appeared first on MarTech. But the solution is clear: Choose a single, holistic marketing partnership.

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations. Processing.

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Digital transformation begins when tradition meets innovation

Martech

Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. (Think of it as being multilingual rather than changing personalities.)

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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Nature’s inspiration for transforming your marketing plan

Martech

A culture that manages conflict well is beneficial. The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. A little selfishness in the process is OK. You want leaders to be passionate about their area, so expect some healthy debate between the demands of the different layers. Processing.

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How autonomous AI pipelines will transform marketing campaigns

Martech

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech.

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

You’ll learn how mastering these seven key areas can transform your marketing ops into a powerhouse of productivity and impact! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function. Secure your seat and register today!