Martech

DECEMBER 30, 2024

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. The post AI transformation: 2025 predictions appeared first on MarTech. It means many businesses will be making new hires to support change. Processing.

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Martech

AUGUST 2, 2024

A culture that manages conflict well is beneficial. The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. A little selfishness in the process is OK. You want leaders to be passionate about their area, so expect some healthy debate between the demands of the different layers. Processing.

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Transform Marketing Plan Fashion Health 113

Martech

NOVEMBER 13, 2024

In the future, the campaign design team might collaborate with AI to generate campaign ideas, then rely on an AI-driven pipeline to manage tactical execution — testing ad variants, adjusting channels and refining audiences in real-time. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech.

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Transform Marketing Marketers Inbound Marketing 125

Martech

DECEMBER 2, 2024

A Semrush survey of business owners, marketing managers and CEOs found 68% reported an increased return on investment when using AI for content marketing and SEO. The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. “Sizeable shares of U.S. Processing.

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Transform Search Marketers User-Generated SEO 139

Martech

NOVEMBER 13, 2024

However, doing so requires a fundamental shift in mindset — from viewing marketing as a cost management function (CPL, CPA, etc.) Here are several steps to guide this transformation. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. Processing.

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Transform Marketing Marketers Customer Acquisition 132

Martech

AUGUST 9, 2024

Join Deloitte Digital and Adobe for Start Your Content [R]evolution: Leading a new era of customer engagement with GenAI and automati on where they’ll unveil how AI and automation can transform your content creation process. The post Transform content creation with AI and automation appeared first on MarTech.

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Transform Whitepaper Customer Management 116

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

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Transform Management User-Generated Energy 98

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

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Transform Communications Customer Journey User-Generated 85

Duct Tape Marketing

SEPTEMBER 18, 2024

Simplify Your Marketing: How the Marketing Snapshot Can Transform Your Business written by John Jantsch read more at Duct Tape Marketing Marketing is a word that can stir up a lot of emotions for business owners. There are countless channels to manage, strategies to execute, and metrics to track. It doesn’t have to be complicated.

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Transform Marketers Marketing Marketing Strategy 90

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

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Transform Management CMO New Technology 130

Duct Tape Marketing

JULY 11, 2024

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework.

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Transform Finance Shipping Place 91

Hubspot Marketing

APRIL 21, 2025

She also launched Salesforce's first branded podcast, and her team managed Salesforce's YouTube account with 800K+ subscribers. Claim to fame: Multimedia content is Heike's superpower. She grew her LinkedIn following from 2K to 20K in one year by posting funny videos. Lesson 1: Your goal shouldn't be high-performing content.

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Transform Marketing Marketers Entertainment 112

Martech

FEBRUARY 18, 2025

Regulators and stakeholders expect executives to manage operational risks proactively rather than react after the damage is done. The expanding role of AI in GTM risk management Beyond fiduciary responsibility, AI is reshaping how GTM teams manage risks in competitive markets. They are the cost of doing business in the AI era.

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Transform Price PR Health 102

Martech

FEBRUARY 27, 2025

Automation cuts costs by reducing the resources spent on lead management, enabling your team to allocate budgets more effectively. Drive your sales funnel with automation A data-driven automated email nurturing strategy lets B2B organizations transform their sales funnels by improving efficiency, increasing engagement and driving conversions.

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Transform CRM Whitepaper eBook 88

Sprout Social

SEPTEMBER 12, 2024

To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations. YouTube Studio also includes tools for monetization and copyright management, making it a popular platform for video creators.

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Management User-Generated Key Performance Indicator Transform 136

Lynton Web

APRIL 16, 2025

Connecting your operational systems with HubSpot's powerful CRM and marketing tools allows you to create a seamless, personalized experience that transforms casual visitors into loyal members. The integration transforms recreation-type customers into HubSpot contacts and establishes custom household objects to maintain family relationships.

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Transform Communications Customer Journey Health 59

Martech

JANUARY 2, 2025

For example, Reeve says, many marketing organizations roll out marketing technology without a change management mindset in mind. In smaller organizations, change management is often done ad hoc or not at all. Change management initiatives involve planning how the change will be rolled out, communicated and who will be impacted.

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Management Transform Finance Communications 118

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines. Here’s something somebody asked me!

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Management eCommerce CRM User-Generated 117

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. Experience management is about more than responding to customer complaints. ” How should experience management evolve within organizations?

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Management Customer Transform Thought Leadership 144

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. For example, Increased sales by 15 percent over six months by optimizing lead generation process is much more compelling than Managed lead generation process.

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Scoop.it!

APRIL 10, 2025

Curated resources offer research-backed strategies, classroom management techniques, and lesson design models that enhance instructional effectiveness. The post How Content Curation is Transforming Education appeared first on Scoop.it

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Transform Education Promotion Analytics 64

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

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Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. AI will continue to transform how brands engage with consumers, but success depends on keeping personalization authentic and human. Whats changed? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

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Transform Customer Acquisition Customer Journey User-Generated 130

Martech

JANUARY 2, 2025

The implementation of interconnected shopping experiences has transformed customer expectations they want more personalized experiences, diverse delivery options, and simple returns, said Babcock. Thats because customer data connects these multi-channel experiences and digital ads, and it has to be managed in a privacy-compliant way.

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Retail Transform Advertisers Advertising 118

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. As Butler puts it, You cant sprinkle AI on an existing product like hot sauce.

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Transform User-Generated B2C Management 111

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. What do we gain if each test and budget adjustment has to route through management for approval? However, AI in marketing is set to create new opportunities.

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Traditional Marketing Manufacturing Transform Automobile 128

Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. While AI might be ready to transform industries, most organizations simply arent ready to harness its full potential. These developments were nothing short of extraordinary.

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Transform User-Generated Fashion Marketing 123

Martech

MAY 8, 2025

If these organizational elements aren’t designed for integration, no amount of technology can deliver transformative results. I remember a major retailer replacing its entire integration platform after a failed digital transformation. ” That transforms integration from a technical exercise to a strategic imperative.

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Transform CMO Retail Customer Journey 99

Martech

DECEMBER 10, 2024

This transformation poses both challenges and opportunities for marketers. Just as traditional SEO emphasizes relevance and quality, GEO requires a robust network of owned and managed digital assets. Proactively manage your digital footprint by creating content that authentically reflects your brands values, expertise and solutions.

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Transform Whitepaper User-Generated CMO 135

Martech

OCTOBER 21, 2024

Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. And when the lights go out? Thousands of dollars in valuable event content are often left on the cutting room floor. It doesn’t have to be this way. And field sales?

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Transform PR Event Marketing Target Market 115

Martech

DECEMBER 11, 2024

The visionary leader in AI integration A successful AI initiative begins with a visionary leader who understands its transformative potential and aligns it with business strategy. Are your data scientists adept at transforming data points into strategic business insights? Here are the key roles in the AI dream team.

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Transform Key Performance Indicator User-Generated Finance 109

Martech

NOVEMBER 7, 2024

They reminded us that it’s all about the account and transformed that insight from a concept into a craft. This introduces the need for organizational change management. Marketers are expected to set up, integrate and manage the system themselves. These teams need to align from the start and understand how platforms work.

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Transform CRM Analytics Management 128

Martech

AUGUST 21, 2024

Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. The customer experience imperative: Moving beyond isolated tech solutions In many companies, the norm is to purchase and manage martech separately from other teams. Purpose: Digital Transformation 2.0

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Customer Transform Logistics Finance 110

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). That annual trade show that eats 20% of your budget but generates zero pipeline? The martech stack bloated with overlapping tools nobody uses? Streamlined. Processing.

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