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How to Market a Manufacturing Company in 2024

Marketing Insider Group

This evolution will create challenges in the manufacturing industry, but it’s also an exciting time that should facilitate growth. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

The challenge of perceived intrusiveness Although device manufacturers and media companies have long refuted the idea that devices and apps listen to consumers, consumers dont necessarily believe this. Despite investments in brand safety technologies, challenges persist in ensuring ads are placed in appropriate contexts.

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What Is a Risk Assessment? My Complete Guide [+ Free Template]

Hubspot Marketing

I can get ahead of the game, so that when the unexpected strikes, I already have a plan in place to keep things under control. I’ve seen firsthand how, when people feel confident enough to call out risks, safety compliance just clicks into place. In this guide, I’ll share tips for running a risk assessment in five easy steps.

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

The following strategies offer a helpful starting place. Reporting is one of the most fruitful places for automation. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

In their place is minimalism and modernist exuberance. The historic British car manufacturer has gone for a new look. In its place is a minimalist wordmark that now reads JaGUar. The Big Question Is Jaguars rebrand a clever move to secure its place in the EV market, or will it end up as another Tropicana-like disaster?

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How to put marketing data into meaningful context

Martech

Because planes with bullet holes in those places never made it back. They manufactured and sold men’s brushless shaving cream and got creative. Responding to the perplexed look of those ready to work on the planes, he explained, “What you really want to do is armor up the areas that, on average, don’t have any bullet holes.

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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

You make the lemonade (as a manufacturer), put out a sign (as a marketer), and hand it directly to the people buying it (the consumer). Your product goes straight from the manufacturers to the consumer who bought it through the brand’s website, store, or popup. ChatGPT explained it well using the metaphor of a lemonade stand.