Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. For example, different generative AI models can understand coding, visual, scientific, and human languages. How Generative AI Works Gen AI uses libraries of existing material to produce original content. Heres how the process works.

Transform

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated

Hubspot Marketing

MARCH 24, 2025

AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end. Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. Auto-generate responses. Source Take Lyft for instance.

Health

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing

Martech

AUGUST 16, 2024

While there are useful IoT products, a lot seem to exist so manufacturers can collect data on the users. Let’s all take a breath and remind ourselves what generative AI is. I have seen a mirror that could not be used because it needed to reboot. (I I will spare you my rant about IoT locks and lighting systems.)

Manufacturing

Lynton Web

DECEMBER 16, 2024

This premium add-on for HubSpot users brings all your brands together in one HubSpot portal while creating distinct spaces within your account and maintaining centralized control. Manufacturing companies leverage it to oversee multiple divisions with shared customer bases, enabling streamlined communication across product categories.

Branding

Sprout Social

NOVEMBER 25, 2024

The definition of what is authentic in marketing is a moving target, as it varies across generations and demographics. Authenticity in social media is something users want more of—whether it’s from influencers or others. Authenticity in social media is something users want more of—whether it’s from influencers or others.

Influencer Marketing

Hubspot Marketing

NOVEMBER 14, 2024

Manufacturing giant Procter & Gamble wanted to separate advertising activities based on who got paid for them. In modern marketing parlance, I’d say below the line marketing is a spiritual cousin to demand generation. Pro tip : I wouldn’t use generative AI to write full drafts. Great question! is surprisingly tough.

Direct Mail

Sprout Social

JANUARY 22, 2025

Or entry-level employees in the manufacturing industry? Lead generation Food for thought: nearly one-fourth of all B2B digital advertising happens on Linkedin. Through organic content and ads, generating leads on LinkedIn can become a long-term, consistent channel for your brand. You totally can!

Marketing Strategy

Sprout Social

JULY 1, 2025

We could only be talking about one generation: Millennials. After dominating the headlines for over a decade, the generation—born between 1981-1996—took a step back as Gen Z sauntered into the limelight. It means charting multiple points of distribution and connection, and prioritizing the platforms that matter most to this generation.

Millennials

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. Another report found that B2B industries like manufacturing have a 67% customer retention rate. Manufacturers Manufacturers are businesses that create goods and products from raw materials, usually at their own factory or warehouse.

eCommerce

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. Writing Technical Content: The Shift from Information to Conversion While all technical content aims to inform, not all technical content is created equal when it comes to lead generation and conversion.

Whitepaper

Hootsuite

OCTOBER 18, 2024

Reddit has a user base of just over 500 million and is expected to keep increasing at its usual ~10% annual growth rate. Of those, 91 million are daily active users and people are using Reddit more than ever in 2024. Reddit received over 2.1 billion visits in 2023, making it one of the most popular websites in the world.

Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. With over three billion active monthly users , Facebook is still the worlds most-used social platform. Use OwlyWriter to: Instantly generate new social media postsand ads!

Gen Z

Hubspot Marketing

DECEMBER 18, 2024

Source During my conversation with Peter O'Callaghan , the head of marketing at ScrapingBee , he shared a similar thought: Most brands ignore user-generated content platforms such as Reddit or niche forums, but these are goldmines for identifying overlooked pain points.

Marketing Strategy

Sachs Marketing Group

JULY 21, 2025

Brands must pair AI-generated ideas with a strong creative lens, a distinctive voice, and intentional storytelling to stand out from the crowd. Hyper-Realistic AI Content Is Fueling Distrust We’ve entered the age of synthetic media —AI-generated photos, videos, and even digital humans.

Transform

Buffer Marketing

APRIL 29, 2025

5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Tap into word-of-mouth marketing by sharing user-generated content. Here are some ideas that encourage customers to turn that first look into a purchase.

Gen Z

Martech

DECEMBER 10, 2024

Powered by generative AI, a brand LLM ensures that customer interactions remain consistent, compliant and personalized at scale, effectively shaping every touchpoint to reflect the companys identity. For example: A delayed product image can cost a tech manufacturer millions in lost revenue and digital shelf space. What is a brand LLM?

Branding

Sprout Social

DECEMBER 12, 2024

Currys is a case study in how to bring an established brand into the social media sphere by appealing to audience interests, humanizing the brand and establishing trust with new generations. Apart from their product capabilities, Canva understands how to speak about their technology in a way that conveys value to their day-to-day users.

Gen Z

Hubspot Marketing

JULY 31, 2025

AI-powered features: HubSpot's AI tools include features for content generation, predictive lead scoring , and automation assistance across the platform. HubSpot's quotes tool enables users to create professional quotes and send them for electronic signature. The platform supports email marketing and campaign management.

CRM

SMA Marketing

MAY 15, 2025

Results speak louder than effort, whether you’re a CMO in a SaaS company or a Marketing Director in a US-based manufacturer. Are you generating quality leads? Return on Marketing Investment (ROMI) What it is: The ratio of revenue generated to the cost of marketing activities. Are your channels delivering what you expect?

Customer Acquisition

SocialPilot

FEBRUARY 6, 2025

For instance, a Google search for a business, Hersheys Chocolate World, and a place, The Statue of Liberty, shows ratings, reviews, and images, offering a complete user experience. Yahoo has 700M+ active users worldwide , making it 3rd most popular search engine. Cons to Note Managing public negative reviews requires prompt attention.

Real Estate

Hubspot Marketing

JUNE 17, 2025

If you’re selling to business buyers, you’ll be pressed to show value-per-dollar from day one, and you’ll really need to turn current users into internal brand champions. Consider structuring the trial so that users can fully customize or personalize their experience. In short, you must build trust with your buyers.

Branding

SocialPilot

FEBRUARY 3, 2025

This anecdote highlights the invaluable lesson of prioritizing genuine feedback over fake manufactured praise. AI-Powered Detection Systems: Google uses advanced machine algorithms to analyze patterns in review content, such as similar wording, unusual posting times, and suspicious user behavior.

Food

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. illumin’s Pathlight analysis will help you optimize your media mix and ad frequency while also saving you time by generating, analyzing, and exporting your data for you. What is predictive AI?

Manufacturing

Whos Mailing What

JUNE 26, 2025

Image Works Manufacturing Inc. Tom Becker became president and CEO in 1992, and we specialize in manufacturing and printing on plastics and metals. We’re a state-of-the-art manufacturing facility that creates unique and innovative ideas with prompt service and fast turnarounds. is our parent company. They started in the 1970s.

Direct Mail

DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail

Welcome Software

APRIL 25, 2025

AI isn’t just here to write blog posts or generate chatbot scripts anymore—it’s now your new best friend when it comes to optimizing content that actually performs. Use AI to balance SEO recommendations with readability metrics, and prioritize user experience over keyword density. and what doesn't.

Transform

Welcome Software

JANUARY 27, 2025

However, some B2B companies like manufacturers, distributors, and wholesalers still struggle to implement a customer-centric search experience in the age of AI. The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right.

eCommerce

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. Integrate systems for a seamless experience for users on the front end while making it secure and synchronized on the back end.

Transform

Tiecas

MARCH 20, 2025

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

Manufacturing

SocialPilot

DECEMBER 10, 2024

Whether you’re searching for a new review management platform or you’re an existing BrightLocal user considering an upgrade, this blog is here to assist you. Some users find it expensive, especially if their primary aim is review management. User Experience BrightLocal may seem like a complex tool.

Management

Backlinko

MAY 12, 2025

However: Your users should be able to find what they need via your navigation menus and internal links. Forbes Sitemap URL: [link] I showed you Forbes XML sitemap above, but the site also has an HTML sitemap for users. This makes it easy for users to find products they need for their child. But it can supplement it.)

eCommerce

Welcome Software

FEBRUARY 20, 2025

Nowadays, manufacturing and distribution customers are looking for the same shopping experience they get from Amazon - customized based on past buys and a simple interface to navigate efficiently. Smart use of user-friendly design ideas and AI-powered site search can make your site superior to traditional buying channels.

eCommerce

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Tone-matching is everything.

Gen Z

Hubspot Marketing

JUNE 18, 2025

Product-Led Growth (PLG) Product-led growth (PLG) relies on the product to lead user acquisition, activation, conversion, and retention efforts. Instead of relying heavily on sales or marketing to push people through the funnel, PLG gives users direct access to the product and lets the product’s value drive growth.

User-Generated

Welcome Software

JUNE 18, 2025

By this date, companies must have adapted their digital offerings to enable barrier-free access for all users. This includes manufacturers, retailers and importers of certain products such as e-book readers as well as service providers, e.g. providers of email marketing software. Who is affected - who needs to react?

Email Marketing