Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing 124

Manufacturing Whitepaper Marketing Marketers 124

Welcome Software

SEPTEMBER 4, 2024

As a marketer, you don’t want to sift through thousands of data points in excel sheets, try to uncover trends or insights, validate those insights with market research, and then further analyze to see if it makes sense for your broader marketing strategy.

Market Research 59

Market Research Marketing Marketers Market Trends 59

SmartBrief - Marketing

JANUARY 13, 2025

Insights from social listening offer what five-figure market research cant: real-time, unfiltered customer feedback. Of course, this is intel that can inform your go-to-market strategy and creative campaigns.

Health 118

Health Customer Acquisition Education Market Research 118

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. See the difference?

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

Martech

AUGUST 7, 2024

Start with comprehensive market research to understand your audience’s behaviors, preferences and needs. Vague goals and no measurable targets can ruin any marketing strategy, making it nearly impossible to be data-driven. Is your organization trapped relying on expert advice that doesn’t utilize the available data?

Key Performance Indicator 128

Key Performance Indicator Analytics CRM Retail 128

Businesses Grow

NOVEMBER 25, 2024

Her research focuses on perceived authenticity, fandom, and generational differences in modern communication. Mara will continue her marketing research as she teaches business communication at the University of North Texas’s G. Candidate in Public Communication & Technology at Colorado State University.

Gen Z 128

Gen Z Millennials Entertainment Market Research 128

Hubspot Marketing

OCTOBER 3, 2024

Brand tracking is an essential marketing strategy for measuring brand performance, customer loyalty, and market positioning. Traditionally, companies rely on surveys, panels, and market research to gather this data. The future of brand tracking is here — and it’s powered by AI.

Branding 133

Branding Customer loyalty CMO Market Segmentation 133

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Boost Your Marketing Campaigns Using the 4 Ps and AI AI is just a tool. Absolutely. And drive sales.

Price 113

Price Real Estate Promotion Food 113

Scoop.it!

JULY 18, 2024

How to use content segmentation to tailor marketing campaigns Use this step-by-step guide to tailor your marketing strategy using content segmentation. To access the insights you need, collect data from marketing research, social analytics, and your CRM. Free to use image from Pexels These are just a few examples.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. You can learn how competitors position and differentiate themselves in the market.

Price 93

Price Customer loyalty Food Market Research 93

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. I’ve seen marketing teams run with generic copy from other campaigns and call it a day. What clicks with prospects?

Direct Mail 130

Direct Mail Marketing Marketers Email Marketing 130

Martech

JULY 17, 2024

Systematic market research and customer feedback must guide product iterations and refine marketing strategies. This shift becomes evident in how marketing implements its measurement program. Training : Develop a skilled team to maximize the value of marketing technology investments.

Product Marketing 103

Product Marketing Product Transform Marketing 103

Hootsuite

DECEMBER 4, 2024

Thanks to Wealthsimple Foundation’s market research, they found that young Canadians gravitate most to simple, short content in video format — that’s why they decided to make a YouTube series (more on that later!). Different audiences prefer different formats when it comes to content. Make the most of your money.

Non-Profit 108

Non-Profit Education Analytics Thought Leadership 108

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. In other words, it’s like having several strategic consultants at the table.

Market Segmentation 124

Market Segmentation Non-Profit Transform Marketing 124

Martech

MARCH 17, 2025

Customer engagement Marketers can use the Operator to craft personalized messages for different customer segments, enhancing engagement and improving conversion rates. Market research Marketers can use the Operator to gather information about competitors, including their strategies, strengths and weaknesses.

User-Generated 83

User-Generated Marketing Marketers SEO 83

Sprout Social

JUNE 18, 2025

As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Read on to learn Gen X’s social media habits and tips to build more effective marketing strategies that resonate with this influential (and often underestimated) demographic.

User-Generated 131

User-Generated Influencer Marketing Marketing Marketers 131

Hootsuite

OCTOBER 7, 2024

Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not. They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels.

Analytics 119

Analytics Price PR CRM 119

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Martech

FEBRUARY 17, 2025

Heres a breakdown of the responsibilities, backgrounds, skill sets, and how these roles fit into marketing and marketing operations. Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning.

Customer Acquisition 117

Customer Acquisition CRM Marketing Automation Platform Analytics 117

Buffer Marketing

OCTOBER 2, 2024

a) If you’re in the early stages of forming your social media marketing strategy , I’d argue you don’t need to focus on what your competitors are doing at all. Peeping at the competition’s marketing strategies should come (if it comes at all) much later.

Price 119

Price Key Performance Indicator SEO Analytics 119

Hubspot Marketing

NOVEMBER 29, 2024

Product Marketing Manager’s Core Responsibilities Just like salaries, a product marketing manager's responsibilities may vary from company to company. Market Research When diving deep into the role, the first thing I saw was market research. So, it’s important your PMM has done their research.

Product Marketing 108

Product Marketing Product Management Marketing 108

Welcome Software

DECEMBER 18, 2024

Special mention goes to: Marketing CRM Mailchimp goes beyond email, providing a comprehensive CRM that helps businesses understand and segment their audience, creating more targeted and effective marketing strategies. A comprehensive SEO tool that helps marketers research keywords, analyze competitors, and track search rankings.

Transform 52

Transform Marketing Marketers CRM 52

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy. It’s what grabs attention, sparks interest, and drives action.

PR 78

PR Gen Z User-Generated Analytics 78

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Martech

AUGUST 12, 2024

Reading and synthesizing as many news articles as I could find about the market and its key players. Their marketing strategy (e.g., tone, frequency of communication, event appearances, and how they talked about competition and the market). It all seems very schizophrenic.

User-Generated 136

User-Generated Traditional Marketing Product Price 136

Litmus

OCTOBER 31, 2024

When we surveyed nearly 1,000 marketers about how they use email in lifecycle marketing, expanding email personalization was the second-highest priority this year, followed closely by improving data management. Examples : Trend resorts, market research, or customer feedback from sites like Google or Tripadvisor.

CRM 90

CRM Management Email Marketing Transform 90

Lynton Web

FEBRUARY 7, 2025

This insight enables them to optimize every aspect of their marketing strategy, from content development to campaign execution. Use Data to Make More Informed Campaign Decisions The integration of marketing and sales data revolutionizes campaign development and execution.

Transform 52

Transform Manufacturing Copywriting CRM 52

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 89

SEO Market Research Finance Shoppers 89

Welcome Software

MARCH 12, 2025

By allowing you to track competitors' product features, pricing models, promotional activities, and customer sentiment, they can help you identify gaps in the market where customer needs arent fully addressed.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

Hubspot Marketing

MAY 13, 2025

If youre using Reddit for market research, dont take one comment at face value. What to do instead: Whether youre using Reddit to market your business or using it to gain market insights, slow your roll. If using Reddit for market research, dont pick and choose. Mining real market research data.

Copywriting 77

Copywriting Marketing Marketers User-Generated 77

Neil Patel

MAY 30, 2025

Which means you need to invest in marketing for your manufacturing business. To help you get started, I’ll walk you through nine manufacturing marketing tactics to try and basic steps to build a marketing strategy for your business. What Is Manufacturing Marketing? The solution?

Manufacturing 71

Manufacturing B2C Thought Leadership Marketing 71

Hubspot Marketing

APRIL 29, 2025

Real-Time Micro-Segmentation Customer segmentation has long been a focus of marketing research and tools how do you more effectively reach the right people? Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation.

Price 120

Price CMO Marketing Marketers 120

Vertical Response

JULY 14, 2025

This article explores their roles, types, tax-exempt status, annual reporting requirements, funding sources, and marketing strategies. Effective marketing strategies, including content, social media , and event marketing , are essential for nonprofits to engage supporters and secure ongoing funding.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Sachs Marketing Group

JANUARY 16, 2025

A customer profile is a semi-fictional representation of your ideal patient based on market research and accurate data. Understanding your ideal patient allows you to tailor your marketing efforts to meet their needs better and capture qualified medical leads. Proven medical clinic lead generation techniques.

Health 52

Health User-Generated Education Digital Marketing 52

Welcome Software

JUNE 30, 2025

Optimizely Opal has truly transformed the way we work, boosting our efficiency and improving the overall impact of our marketing efforts." Anthony Aiosa, VP Customer & Product Marketing @ Optimizely Content that has been personalized for industry performs better. Experimentation advisor: Optimizely Opal benchmarks* 16.2%

Transform 52

Transform User-Generated Logistics CMO 52

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. What are some tools to enhance FOMO in marketing strategies?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Animalz blog

JUNE 17, 2025

That’s what creates a moat around the strategy. Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) 13:05) Here, Matt connects research directly to product. And so twice a year, we have created a white paper through market research.

Whitepaper 62

Whitepaper Logistics Branding Customer 62