Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. He told me, "Glimpse is my favorite research tool.

Market Research 137

Market Research Price Marketing Marketers 137

Welcome Software

SEPTEMBER 4, 2024

For example, let’s say you’re an online footwear apparel company and you notice that one of your products gets returned more frequently than others. AI automates boring data analysis tasks, freeing up researchers to focus on big-picture thinking and new ideas, making them more productive and innovative.

Market Research 59

Market Research Marketing Marketers Market Trends 59

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Hootsuite

APRIL 26, 2023

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Martech

OCTOBER 17, 2022

That quaint 20th century practice of getting people to sit around a table and talk about a product is still with us. Marketers still use it to gain insights into why consumers want to buy something. Risk of spreading the virus back in 2020 shut down any chance of getting a dozen total strangers into a room to talk about a product.

Market Research 139

Market Research Marketing Marketers Food 139

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. Quick Takeaways Content marketing research is essential to making sure your content resonates with your audience and offers unique insights.

Market Research 125

Market Research Content Marketing Marketing Marketers 125

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

Market Research 110

Market Research Non-Profit Transform Marketing 110

Martech

MARCH 13, 2024

Take the scenario of an innovative engineering-focused consumer products company looking to develop a new brand proposition for the market. Instead, they may evaluate a product or service based on features and benefits that reflect a sense of innovation and relevance to their lifestyle. Get MarTech! In your inbox.

Market Research 126

Market Research Customer Marketing Marketers 126

Welcome Software

MARCH 12, 2025

How is your product different from the others? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Customer service insights.

Product 52

Product Product Life Cycle Key Performance Indicator Price 52

SmartBrief - Marketing

JANUARY 13, 2025

The more discoverable your brand is, the greater the likelihood that consumers will keep you top of mind when they need a particular product or service. Brand resonance Its one thing to get your brand or product in front of people. Of course, this is intel that can inform your go-to-market strategy and creative campaigns.

Health 118

Health Customer Acquisition Education Market Research 118

SmartBrief - Marketing

JULY 30, 2024

Here are six ways agency and brands can extract value from Reddit marketing. Research Although Reddit experienced some API controversy, third-party platforms can still access its API as of now. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 131

PR Marketing Marketers Industry Insights 131

Martech

FEBRUARY 12, 2025

Understand Understanding is the foundation of all marketing activities. Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging.

Transform 128

Transform Logistics User-Generated Marketing 128

Martech

FEBRUARY 25, 2025

” AI bots are starting to deliver on that promise in market research data, to the detriment of research practitioners and their clients. Dig deeper: How to make the most of your market research data How did we detect them? Last year’s focus was mainly on application and production.

Manufacturing 113

Manufacturing Market Research Marketing Marketers 113

Hubspot Marketing

JUNE 17, 2024

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. Read on for more data from our AI Proof & Positioning Report and The HubSpot Blog’s State of AI Report , which surveyed 1100 marketers. AI Productivity Tools 1.

Product 132

Product User-Generated Price Law 132

Martech

OCTOBER 24, 2024

Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Automating repetitive tasks boosts productivity and reduces costs. Personalization, powered by genAI, allows marketers to create tailored interactions that increase conversions, customer loyalty and revenue. Scalability.

Copywriting 129

Copywriting Transform PR User-Generated 129

Martech

AUGUST 12, 2024

Recently, I’ve begun using it for research-oriented tasks and have found it to be really helpful in two key areas: product discovery and company/product positioning. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated 137

User-Generated Traditional Marketing Product Price 137

Marketing Insider Group

AUGUST 27, 2024

Understanding Your Market Before all else, you’ll need to understand your specific market. This step begins with thorough market research. Your Target Audience Knowing your target audience is essential because it allows you to tailor your marketing strategies to meet their specific needs and preferences.

Manufacturing 122

Manufacturing Whitepaper Marketing Marketers 122

Welcome Software

MAY 7, 2025

Testers to our core, we’ve not only been developing these innovations, but testing them too—thanks to our very own marketing organization and select customers. Hint : Some seriously dramatic shifts in productivity , creativity , and performance. And the results and learnings? We just had to share.

Product 52

Product Transform User-Generated Market Research 52

Hubspot Marketing

JULY 22, 2024

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

FEBRUARY 17, 2025

Responsibilities GTM engineer / GTM ops engineer Develop and implement go-to-market strategies. Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Analyze performance metrics to refine growth strategies.

Customer Acquisition 118

Customer Acquisition CRM Marketing Automation Platform Analytics 118

Martech

OCTOBER 18, 2024

For this use case, generative AI increased my productivity while maintaining the quality of the deliverable. Dig deeper: Data analysis and market research top list of AI use cases Use case 2: Receive persona feedback on your marketing campaigns This use case is more fun than the first one.

Copywriting 136

Copywriting Entertainment Marketing Marketers 136

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 101

Gen Z Copywriting Real Estate Marketing 101

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. The people we surveyed most frequently engage with: Product reviews and recommendations (46%). However, not all product review content is created equal. News and current events (46%).

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Mastering these four elements is what separates good marketing from great marketing.

Price 113

Price Real Estate Promotion Food 113

Backlinko

FEBRUARY 7, 2025

It helps you understand your market better, so you can make smart choices about where to focus and how to stand out. Competitive Intelligence vs. Market Research Competitive intelligence and market research are both important methods of gathering data to make smarter business decisions. Make product enhancements?

Price 93

Price Customer loyalty Food Market Research 93

Martech

AUGUST 20, 2024

The focus of most B2B companies is developing products and services customers need. It falls on marketing to get that data, usually via event registrations, website forms and the like. Selling them requires detailed customer information. Sometimes that isn’t enough, which is why data enrichment providers exist.

Law 110

Law Management Price Place 110

Marketing Insider Group

AUGUST 7, 2024

Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy. For example, a company launching a new product can use ChatGPT to generate promotional posts and blog entries, maintaining a cohesive and professional tone.

Transform 89

Transform CRM User-Generated Communications 89

Hubspot Marketing

JULY 12, 2024

A few tools and resources I recommend to learn more about your audience are market research , social media analytics, and customer surveys. Those who will be impacted by the community: If your community is external facing, you’ll want to involve marketing teams because the answers you’re seeking will have the most impact on them.

Management 112

Management Promotion Law Market Research 112

Martech

NOVEMBER 7, 2024

Unlike traditional methods that might rely on a single consultant’s perspective or limited market research, this AI-driven approach provides multiple viewpoints simultaneously. Who has the highest content production costs? In other words, it’s like having several strategic consultants at the table.

Market Segmentation 125

Market Segmentation Non-Profit Transform Marketing 125

Marketing Insider Group

JULY 15, 2024

Your Product Second, you need to think about your product. How can you present the product in the most favorable light? How does your brand interact with its audience and its core products? Before you can get an audience excited, you need to truly understand them, and that usually means engaging in market research.

Communications 81

Communications Market Research Product Branding 81

Sprout Social

MAY 8, 2025

Find out what people really think about your competitors and compare that to the sentiment towards your products or services. In this way, Reddit reveals what traditional search engines cant: emerging micro-movements that show why people buy and whats really missing from the market.

Gen Z 127

Gen Z User-Generated Industry Insights Health 127

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

Transform 118

Transform User-Generated Analytics Social Media Marketing 118

Martech

JANUARY 24, 2025

With these modern tools, we can uncover what drives customer perceptions of our products and services. The good news is that recent advances in language models make it possible to revisit sentiment analysis in new and exciting ways.

New Technology 123

New Technology Customer Market Research Product 123

Marketing Insider Group

MAY 6, 2025

” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. These are 6 of the most powerful marketing strategies that will help your brand rise above the noise and capture your ideal customer’s attention.

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Backlinko

MARCH 5, 2025

Lets take a glance: Semrush Similarweb Primary Focus Competitor intelligence and SEO analysis Competitor intelligence and general market research Traffic Source Breakdown Detailed insights into specific channels More generalized traffic source analysis Keyword Database 26 billion keywords 5 billion keywords Backlink Database 43 trillion backlinks 3.6

SEO 89

SEO Finance Market Research Shoppers 89