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How to Sell During a Trade War

SMEI

Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions. Consider nearshoring to bring production closer to your target market.

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How might consumers use AI agents to help with product research and shopping?

Martech

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How might consumers use AI agents to help with their product research and shopping in the future?

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How to conduct audience research for paid search

Search Engine Land

Inside Google Ads When starting to build a campaign, you’ll use the existing knowledge about your audience to set campaign-level targeting, like what devices your customers usually convert from (using Google Analytics or another source of truth) or which countries you can sell in/ship to. SQRs are critical for market research.

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Gamification in Marketing

Use Insider

Common examples of gamification in marketing include: Loyalty programs where customers earn points or unlock rewards for repeated purchases. Interactive quizzes that help users discover products based on their preferences. Gamification in Market Research Gamification in market research is another powerful application of game mechanics.

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How to market your brand to budget-conscious prospects

Hubspot Marketing

Table of Contents How to Market to Budget-Conscious Consumers How to Market to Budget-Conscious Businesses How to Market Higher-End Products (If You Can’t Change The Price) 5 Tools You Can Use to Market to Budget-Conscious Prospects How to Market to Budget-Conscious Consumers We’re midway through 2025, and U.S.

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Reddit marketing mistakes to avoid in your social media strategy

Hubspot Marketing

As Roshni Shaikh , product marketer and GTM strategist, shares, Platforms like Reddit are the last corners of the internet where we can find authentic experiences that arent shadowed by social medias flaunty nature. If youre using Reddit for market research, dont take one comment at face value.

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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

“Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) 13:05) Here, Matt connects research directly to product. It’s a bridge to product value. And so twice a year, we have created a white paper through market research.