Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. If youre a brand wondering if using Reddit to engage with people is a smart marketing move, theres good news most Redditors are okay with it. Reddit is a great resource for market research data.

Gen Z 107

Gen Z Copywriting Real Estate Marketing 107

Martech

JULY 14, 2025

Affiliate marketing AI agents can generate revenue through affiliate marketing by directing consumers to partner retailers. Data monetization AI agents can collect valuable consumer data (with consent) that can be anonymized and sold to brands for market research and targeted advertising.

Product 67

Product Affiliate Marketing Transform Shipping 67

Search Engine Land

SEPTEMBER 6, 2024

SQRs are critical for market research. This is probably true for things like SaaS, credit cards or other big purchases, but would be interesting to find out for a CPG or retail item. How are your customers searching for your products in a brand campaign? Are they frequently misspelling your top-selling products?

Market Segmentation 87

Market Segmentation Shipping Retail User-Generated 87

Martech

JULY 9, 2025

This puts marketers and analytics teams in the driver’s seat, shifting from slow adoption to rapid testing and learning. Dig deeper: How to augment market research and glean customer insights with AI Customer analytics as the initiative accelerator My company recently onboarded a retail client to a popular CDP.

Customer 64

Customer Analytics Retail Market Research 64

Lusha

DECEMBER 9, 2024

This requires a mix of market research and data analysis. Market Research & Industry Data : Start by exploring industry reports, market studies, and demographic data. Government agencies, trade associations, and market research firms can be valuable sources of information. million per month.

Price 52

Price CRM Marketing Marketers 52

Sprout Social

MAY 8, 2025

Brands can use social listening for anonymous sentiment mining to elevate their market research. Redditors often provide more detailed product feedback than verified reviews on retailer websites. Reddit users are less filtered and more honest than followers on brand-owned channels.

Gen Z 124

Gen Z User-Generated Industry Insights Health 124

Welcome Software

JUNE 30, 2025

Industry adoption is broad as well, spanning Retail (18.1%) , Business Services (9.1%) , Hospitality & Travel (4.9%) , and extending into traditionally cautious sectors like Financial Services (9.2%) , Healthcare (2.9%) , Education (3.3%) , and Transportation & Logistics (2.2%). adoption Software follows at 12.4%

Transform 52

Transform User-Generated Logistics CMO 52

Doug Garnett

FEBRUARY 21, 2025

The blogger re-emerges. Readers will recall Ive been writing a book about complexity and business. What readers will not know is that in May of last year I had a major epiphany about the issues and that led to 9 months of intense re-write. While quite productive for the book, I had little energy left for blog posts.

Energy 59

Energy Transform Product Shoppers 59

Vertical Response

JULY 1, 2025

Defining clear pricing objectives aligned with market conditions and consumer perceptions enhances pricing effectiveness and business profitability. Continuous market research and flexibility in pricing strategies are crucial for adapting to evolving market dynamics and maximizing business revenue.

Price 52

Price Non-Profit Market Research Market Trends 52

Vertical Response

JANUARY 18, 2025

When consumers perceive that they have a limited time to take advantage of a marketing campaign, they are more likely to act quickly. This tactic can be applied across various industries, from retail to services, to create a sense of immediacy and drive sales.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Duct Tape Marketing

JANUARY 30, 2025

During our conversation, Alex revealed the raw truths about franchise ownership, the emotional triggers that drive investment decisions, and how effective marketing research can help buyers identify the right opportunities. There's a lot more to a retail business. How much of a need is this? A lot of it depends on the operator.

Real Estate 62

Real Estate Food Retail Transform 62

Backlinko

MARCH 25, 2025

And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche. Focus on creating content backed by data analysis, market research, and documented case studies of your own investments. They’ve also monetized through multiple book deals.

Real Estate 109

Real Estate Health Affiliate Marketing Non-Profit 109

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 140

Market Research Price Marketing Marketers 140

Hubspot Marketing

MARCH 29, 2023

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

Market Research 145

Market Research Marketing Marketers Price 145

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Market Research 145

Market Research Social Media Marketing Marketing Marketers 145

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 115

Retail Customer eCommerce Shipping 115

Sprout Social

DECEMBER 14, 2016

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. At its most basic, social media is a marketing and sales tool. Change isn’t a bad thing–it’s quite the opposite.

Retail 111

Retail Shoppers Energy Market Research 111

Martech

MAY 16, 2024

CPG and retail are the biggest-spending and fastest-growing categories CPG and retail make up the biggest slices of digital video spend. And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And they’re growing.

Retail 134

Retail Entertainment Influencer Marketing Advertising 134

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. It was specifically created with this audience in mind to help them with all aspects of running a successful DTC business, such as website conversion, paid media, brand awareness, influencer marketing, ads, and more.

eCommerce 145

eCommerce Fashion Retail Entertainment 145

Hubspot Marketing

JUNE 1, 2018

Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”. Marketing is present in all stages of the business, beginning to end. What is Marketing? What’s the Difference Between Advertising and Marketing?

Price 112

Price Retail Marketing Marketers 112

Martech

SEPTEMBER 12, 2024

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Dig deeper: What is customer experience and why does it matter?

Customer 128

Customer Branding Transform Retail 128

Neil Patel

JANUARY 5, 2022

Market analysts in particular are expected to grow in demand. Having a degree in this field, with technical education and experience on the numbers side of things, could pave the way for a career in marketing research and analysis. 7 Best Marketing Schools and Degree Programs. They also are the home of the David F.

Retail 133

Retail Marketing Marketers Communications 133

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. 57% higher brand consideration.

Whitepaper 134

Whitepaper Information Technology Retail Marketing 134

Litmus

JUNE 18, 2020

This Mother’s Day campaign from UK retailer John Lewis uses layers and overlays. Market research and insight company Mintel shows just how creative you can be when you bring photographic elements together, like they did in this photo montage background. Source: Really Good Emails. Source: Really Good Emails.

Transform 123

Transform Retail Price Email Marketing 123

Neil Patel

MARCH 12, 2021

Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research. You can use it to create apps for dating sites, customer reward programs, chatbots, retail, restaurants, and more.

Price 145

Price Retail Food Market Research 145

DIY Marketers

JULY 9, 2023

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

Affiliate Marketing 54

Affiliate Marketing Market Research Marketing Marketers 54

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 114

Transform PR User-Generated Retail 114

Martech

MARCH 21, 2024

While we wait on alternative IDs to sort themselves out, a complete reliance on first-party data still isn’t ideal, especially for smaller partners who must rely on retail media networks to provide them with that first-party data.

Advertising 126

Advertising Advertisers Finance Retail 126

Neil Patel

OCTOBER 26, 2020

With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. In many cases, 80 to 90 percent of your marketing work is done here. Are you ready?

eCommerce 144

eCommerce Retail Shoppers Shipping 144

Martech

JULY 26, 2022

Buying behavior can’t be generalized and is based on the brand, said Karen Duffy, director of research and insights for Fuel Cycle, a market research and community intelligence company. For one retailer, most members bought in December (64%) and began their holiday shopping in October,” Duffy said.

Shoppers 107

Shoppers Retail Digital Marketing Promotion 107

Sprout Social

NOVEMBER 30, 2020

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Make your market research count. The importance of market research can’t be overstated with regard to entering foreign markets.

Shipping 137

Shipping Marketing Marketers Transform 137

Hubspot Marketing

JULY 6, 2018

Best Buy, the world’s largest consumer electronics retailer, effectively uses a negative feedback loop to improve their customers’ experience. In 2010, Best Buy created a research tool, called VOCE (Voice of Consumers Through Employees), and used it to collect customer feedback and complaints. Negative Feedback Loop Examples.

Non-Profit 145

Non-Profit Retail Food Price 145

Martech

NOVEMBER 15, 2023

And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. Black Friday.

Shoppers 122

Shoppers eCommerce Shipping Retail 122

Hubspot Marketing

DECEMBER 12, 2018

In 2012 she bought a retail location in Hamilton, Massachusetts, which now employs four full-time employees and six part-time employees. Additionally, our market research (see Section 3) has shown a demand for a community-oriented coffee and bagel shop in the town of Hamilton, MA. This will be our primary selling-point.

Finance 145

Finance Food Health Retail 145

Martech

MAY 2, 2022

Media mix modeling is currently available on Roku through an existing partner, marketing research company IRI. Get the daily newsletter digital marketers rely on. Additionally, given IRI’s deep knowledge of retail intelligence, it can even account for shelf organization within stores. What it does.

Advertising 103

Advertising Advertisers Retail Partner Marketing 103

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 trillion in sales in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122