Buffer Marketing

OCTOBER 2, 2024

TL;DR: The 7 best competitor analysis tools (and their alternatives) Best competitor analysis tools Best for Free plan/trial Pricing Key features Alternatives vidIQ YouTube competitive analysis Free plan available for up to 3 competitors. Price : Plans start at €16.58/month. Pricing starts at $4.50/month.

Price 119

Price Key Performance Indicator SEO Analytics 119

Hubspot Marketing

JANUARY 16, 2025

WordPress Price : Free, with one paid tool featured below (Social Warfare Pro, $29 per year). SEO Writing Assistant by Semrush Price : Free plan, then $139.95 Later Price : Free plan, then $16.67 95% of marketers who are using generative AI to write copy have to edit the text , with 44% saying they make significant edits.

Analytics 124

Analytics SEO Price User-Generated 124

Search Engine Land

SEPTEMBER 20, 2024

By harnessing AI, you can identify real-time market trends, audience profiles and behavior patterns – essential elements for crafting ads that truly connect with viewers. It also tracks competitor ads, giving you a competitive edge in your market. Sample ad creation Pricing structure Sivi.ai

Price 85

Price User-Generated eCommerce Retail 85

Hubspot Marketing

OCTOBER 28, 2024

These AI conversion rate optimization tools let you forecast user behavior — or even market trends. Consider implementing dynamic pricing and limited-time offers. I worked at a few startups in the mid-2010s, and I recall that their pricing schemes were almost “set in stone.” Use predictive analytics tools.

Customer Acquisition 99

Customer Acquisition Price Customer Journey User-Generated 99

Customers.ai

JANUARY 3, 2025

Where It Happens : Product pages, review sites, YouTube unboxing videos, and price comparison tools. Tactics to Use : Dynamic Product Ads : Showcase the exact items customers viewed, complete with pricing and discounts. The decision stage is when they make the purchase, influenced by factors like pricing, trust, and convenience.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. A calculator to develop a custom pricing package.

Transform 94

Transform Marketing Marketers Gen Z 94

Hubspot Marketing

AUGUST 20, 2024

those that signal high intent, like a pricing or demo page). Some of the most common are pricing or cost calculators, a builder/generator, or a “finder” that helps you identify the right product or solution for you. In fact, 74% of consumers prefer to talk to a chatbot when looking for quick answers. a button, form, etc.)

User-Generated 134

User-Generated Food Marketing Marketers 134

Buffer Marketing

FEBRUARY 27, 2025

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends." " You can (and should) also connect your social media so that people can find you elsewhere.

Promotion 74

Promotion Price Affiliate Marketing Fashion 74

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Adapt to changing trends : Stay agile and responsive to shifts in consumer sentiment and behavior. Processing.

Marketing 116

Marketing Marketers Customer loyalty Price 116

Marketing Insider Group

DECEMBER 16, 2024

This is the #1 choice among marketing professionals, though it comes with a hefty price tag. Image source How to Analyze Competitors in the B2B Industry Think about a B2B marketing firm analyzing competitors within the digital advertising space.

SEO 98

SEO Price Market Trends Digital Marketing 98

Backlinko

OCTOBER 21, 2024

Simply enter your ZIP code, and the calculator will adjust the price range for your area. Case Study #3: Wistia’s State of Video Report Wistia is a leading video hosting and marketing platform with exceptional content. .” But how data is presented matters, too. I spoke with Wistia’s Head of Content, Sam Balter.

SEO 105

SEO Finance User-Generated Food 105

Martech

JUNE 11, 2025

Transactional marketing, like a one-time discount code blasted out to the entire email list, was great for lifting MQL counts but not for customer experience, brand building or long-term retention. Too much B2B marketing is diluted, repurposed offers. This approach is expensive and unsustainable.

Branding 115

Branding Education Thought Leadership User-Generated 115

Martech

JULY 7, 2025

This capability allows marketers to analyze large datasets, such as consumer behavior patterns and market trends, much more quickly and efficiently than classical computers. This could lead to more timely and informed marketing strategies.

Logistics 70

Logistics Marketing Marketers Analytics 70

Martech

FEBRUARY 27, 2025

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. For example, a lead who views the pricing page multiple times might trigger a task for the sales rep to reach out. Regular evaluation ensures continuous optimization.

Transform 91

Transform CRM Whitepaper eBook 91

Martech

JULY 18, 2024

Offered at a competitive price point, Sugar’s AI capabilities are designed to be accessible to midmarket businesses. The system uses machine learning algorithms to analyze consumer behavior, market trends, and campaign performance data. BizWisdom’s new AI-powered platform is designed to enhance advertising strategies.

Shoppers 117

Shoppers Advertising Advertisers Health 117

Search Engine Land

JULY 24, 2024

Market changes : Shifts in market trends, consumer behavior, or economic conditions can affect users’ interactions with your ads. Using Google Ads’ diagnostic tools Keyword planner : Check for seasonal trends or shifts in search volume for your key terms. can significantly impact performance if not monitored.

Communications 96

Communications Market Trends Management Customer Journey 96

SocialPilot

JANUARY 27, 2025

Whether its regarding the colors, material, or price, you can fix the problem to help improve your product. Why it matters: Customer feedback plays an important role in staying ahead of market trends and fixing problems ensures your business remains competitive and relevant.

Customer 64

Customer Transform Shoppers Customer loyalty 64

Hubspot Marketing

DECEMBER 18, 2024

How To Do a Content Gap Analysis Best Practices For Conducting a Content Gap Analysis A content gap analysis involves comparing your current content against your competitors content, your audiences search intent, different stages of your customer journey, and market trends and opportunities. Why is content gap analysis important?

Marketing Strategy 110

Marketing Strategy Thought Leadership Marketing Marketers 110

Backlinko

MARCH 5, 2025

This guide covers the top options for: Market trends Advanced SEO analysis Ad intelligence Similarweb Limitations While Similarweb excels at competitor intelligence, it might not fit everyone. Trends add-on) = $428.95 Trends add-on) = $428.95 Four tools stand out as replacements.

SEO 92

SEO Market Research Finance Shoppers 92

Hubspot Marketing

JULY 9, 2025

We've compiled this comprehensive guide to help you find the perfect CRM solution for your staffing agency, complete with feature breakdowns, pricing details, and real success stories from agencies like yours. Best CRMs for Staffing Agencies at a Glance CRM Best For Key Features Pricing Free Trial?

CRM 69

CRM Transform Price User-Generated 69

SocialPilot

MAY 29, 2025

Type of Content You Can Create on Facebook Detailed Property Listings : High-resolution photos, in-depth descriptions, and pricing details give buyers a complete picture of what is available. Market Updates and Advice : Sharing insights on mortgage rates, home prices, and buying trends keeps followers informed and engaged.

Real Estate 52

Real Estate Price Social Media Marketing Market Trends 52

SocialPilot

JULY 9, 2025

Here’s how Google Reviews and Trustpilot stack up on pricing, access, and everyday use. Larger businesses can opt for Scale or Enterprise plans with custom pricing, offering API access, multi-domain support, and premium features.

CRM 59

CRM Management Analytics Price 59

SocialPilot

APRIL 16, 2025

Side-by-side product comparisons Quarterly reports on market trends G2 Grid for a visual take on market positioning. This includes: Accurate company details (pricing, features, integrations, etc.) It has over 1.5 What Makes It Great?

User-Generated 40

User-Generated B2C Finance Management 40

Hubspot Marketing

SEPTEMBER 6, 2024

Using those valuable insights, AI can help you predict and forecast customer behavior and marketing trends, helping you and your team create a better marketing strategy with a higher likelihood of success. Pricing: You can try Content Hub for free. Pricing: Octane AI starts at $50 a month for 200 engagements.

eCommerce 103

eCommerce Price Transform CRM 103

Sprout Social

JULY 15, 2025

Meltwater Meltwater provides tools for social media monitoring, media analysis and audience segmentation that help you understand market trends and customer sentiments. Meltwater is ideal for global brands that want to track multilingual conversations and stay culturally relevant while addressing market-specific trends.

Analytics 52

Analytics User-Generated Influencer Marketing Branding 52

Vertical Response

JANUARY 18, 2025

Another example is the restructuring of pricing for an Enterprise Plan, which led to a 50% increase in enterprise sign-ups within three months. This demonstrates how urgency and pricing adjustments can significantly boost sales and marketing effectiveness.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Lusha

NOVEMBER 18, 2024

Optimize pricing strategies: AI can analyze market trends, competitor pricing, and customer behavior to determine the best pricing for your products or services. Lusha’s platform uses AI to enhance its prospecting and data enrichment capabilities.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

SocialPilot

DECEMBER 10, 2024

Considering alternatives to BrightLocal can be a smart move, especially if youre looking for specific features or better pricing. Pricing Concerns While BrightLocal offers a robust suite of local SEO and reputation management tools, its pricing plans might not align with everyones budget. month with unlimited user access.

Management 75

Management Non-Profit User-Generated Price 75

SocialPilot

APRIL 14, 2025

Travelers rely on real guest experiences to decide where to stay, making reviews just as important as your pricing or location. Marketing tools help optimize pricing and promotions. Price Comparison Too l: Guests see different rates from various booking sites in one place. Heavy discounting may reduce perceived value.

Non-Profit 93

Non-Profit Price Management User-Generated 93

Search Engine Land

OCTOBER 1, 2024

Purchase decision : The audience might use search terms focused on finding the best price, how to buy or maybe contact (e.g., “buy Apple Watch” or “Apple Watch price”). The messaging of “quality at a low price” is consistent around the brand. But you can use Google Trends to help identify those as well.

Branding 95

Branding PR Price SEO 95

Vertical Response

JULY 14, 2025

By systematically collecting and analyzing data, organizations can gain valuable insights into their target audience, understand market trends, and evaluate the effectiveness of their marketing campaigns. The marketing mix—encompassing product, price, place, and promotion—serves as a guiding framework for these decisions.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Welcome Software

FEBRUARY 20, 2025

Trust: If your site's missing dependable product info or real-time inventory and exact pricing data, your customers will probably stick with the tried-and-tested routes of verifying orders before placing them. along with recommendations centered around their past purchases.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Welcome Software

FEBRUARY 20, 2025

(On the flipside, Optimizely is the only enterprise CMS on the market to support the latest.NET Core framework, which offers major security upsides and performance gains compared to Sitecore XM.) Prohibitive pricing: Sitecore customers on G2 report that Sitecore's pricing is 40% higher than other DXP platforms.

Customer 52

Customer Price Management Market Trends 52

Duct Tape Marketing

NOVEMBER 13, 2024

Curiosity drives me to explore new marketing trends and technologies. AI is not just a tool but a foundational element in marketing. The buying intent of consumers remains strong despite market changes. And so consequently, all the ad platforms are actually increasing their pricing extremely.

Price 78

Price Transform User-Generated Entertainment 78

Lusha

NOVEMBER 18, 2024

Market trends: What are the latest developments in your industry? Performance Reviews: Conduct regular performance reviews with individual reps to: Provide feedback Set goals Recognize achievements Sales Forecasting: Use past data and market trends to predict future sales performance. How are your competitors performing?

CRM 40

CRM Price Transform Communications 40

verse.ai

JULY 8, 2025

While a chatbot may not be able to provide specific pricing information due to the variations in each project, it can provide information about many questions many people may have before launching a homebuilding project. Market Trends With insights gathered from customers and competitors, AI can predict a wide range of trends.

Management 52

Management Non-Profit Energy Transform 52

Buffer Marketing

FEBRUARY 28, 2024

And you don’t get “business” status without understanding pricing. So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator.

Price 128

Price B2C Energy Product 128