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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

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Disruptive AI Video Trends that are Transforming Marketing in 2024

Hubspot Marketing

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Voice search optimization (VSO) Then: With the rise of voice assistants like Alexa and Google Home around 2018–2019, optimizing for voice search quickly became a major AI-driven marketing trend. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

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How data-driven email nurturing transforms the B2B sales funnel

Martech

Schedule quarterly performance reviews to assess workflows, adjust for emerging market trends and incorporate feedback from your sales team. The post How data-driven email nurturing transforms the B2B sales funnel appeared first on MarTech. These efforts will align your campaigns with your goals and evolving audience needs.

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Marketing Trends 2025: Actionable Insights for Agencies & fCMOs

Duct Tape Marketing

Marketing Trends 2025: Actionable Insights for Agencies & fCMOs written by John Jantsch read more at Duct Tape Marketing The marketing world never sits still, and as we approach 2025, the buzz of new possibilities is louder than ever. No surprise a lot of these trends are powered by AI.

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The AI-powered marketer’s roadmap to the future of content

Martech

Embracing AI in marketing: Trends, tools and tactics for success Over the past few months, we’ve delved deep into the world of AI-powered content creation, exploring everything from text generators to visual content tools. Here’s a roadmap to help you navigate the AI-powered future of marketing.

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How Data-Driven Decision Making Transforms Agency-Client Partnerships

Set Up

According to a 2024 report by McKinsey , companies that integrate data-driven marketing strategies into their decision-making process are 23% more likely to achieve above-average growth. Having more information leads to more opportunities, whether you’re looking to boost customer engagement, predict market trends, or measure ROI.