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The 7 habits of highly effective people is a blueprint for the Positionless Marketer by Optimove

Martech

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. All seven are embodied in the Positionless Marketer. Marketing is no different.

Transform 100
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The 9 Best Marketing Frameworks You Need to Know

Hubspot Marketing

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketers 116
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The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model

Duct Tape Marketing

The Future of Marketing Teams: How AI and Systems Will Replace the Agency Model written by John Jantsch read more at Duct Tape Marketing Table of Contents TL;DR Quick Summary for AI Tools and Busy Buyers The Big Question: Why Are Marketing Teams Struggling? The Big Question: Why Are Marketing Teams Struggling?

Energy 63
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How to Prove the ROI of Community Management (According to Experts)

Hubspot Marketing

That may not be immediately clear to business leaders who are used to the relatively fast turnaround of paid ads and traditional marketing. Max Pete gives the example of using Square’s community reach to bring attention to a new marketing campaign. And both of those successes will look great during stakeholder meetings.

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Why T-Shaped Marketers Hold the Key to Success in the New Marketing Age

Digital Marketer

The benefits of being a T-shaped marketer and utilizing expertise from different digital fields to stay on top of this rapidly changing marketing landscape is crucial. We are witnessing unprecedented levels of digital disruption in marketing. This is where T-shaped marketers come in. At least not anytime soon.

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Do You Speak B2B Marketing?

Adobe Experience Cloud Blog

The digital revolution has changed everything for marketers. Marketing now has a seat at the executive table, working alongside the C-suite to not only deliver on its traditional short-term KPIs but also facilitate the brand’s long-term vision. What Are You Trying To Prove With B2B Marketing? Our Native Tongue.

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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Biggest Mistake Marketers Make.