Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 84

Transform CMO Marketing Strategy Marketing 84

Lynton Web

MAY 8, 2025

Content Marketing Strategy Content marketing transforms your recreation center from just a facility into a trusted community resource and wellness hub. Member spotlights celebrate achievements and build community by showcasing real people who've experienced transformation through your programs.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Chapters: 00:41 What is High Definition Marketing? 01:59 How Has Marketing Strategy Changed?

Marketing Strategy 65

Marketing Strategy Marketing Marketers Customer Journey 65

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 106

Branding Tentpole Entertainment Transform 106

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Generative AI also revolutionizes traditional A/B/n testing. Digital media costs will soar.

Branding 75

Branding Transform Customer Acquisition Customer loyalty 75

Duct Tape Marketing

MAY 21, 2025

With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agency models are strugglingand why a system-based, AI-enhanced strategy is the future of small business marketing. Join the Anti-Agency Model Workshop starting this June.

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Transform CMO Traditional Marketing Marketing 66

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper User-Generated 76

Vertical Response

JUNE 11, 2025

This article on inbox nostalgia what marketing emails looked like in 2005 vs today reveals the evolution from basic text-heavy formats to today’s personalized, visually rich messages. Dive into how design, content, technology, and user engagement have transformed.

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Transform Email Marketing Analytics Marketing 52

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Base.ai

JANUARY 30, 2025

A standout CMA influencer is someone who seamlessly bridges the gap between customer insights and actionable marketing strategies, amplifying both brand and customer success through authentic storytelling and measurable impact.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy. Demands for deeper engagement. “We

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Transform Customer User-Generated Advertisers 122

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

Transform 134

Transform Branding Logistics Thought Leadership 134

Martech

JANUARY 28, 2022

But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Adopt data-driven marketing strategies. While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 124

Transform Fashion Health Marketing 124

Martech

DECEMBER 27, 2021

“We are witnessing an increased pace of acquisitions of VR and AR startups, so it’s going to be interesting to see if, and how, brands incorporate AR into their marketing strategy,” Mishra said. As the pandemic continues, we will transform how events are consumed both in-person and virtually,” said Zhao.

Customer 144

Customer Transform Shoppers Retail 144

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

Transform 109

Transform CMO Marketing Marketers 109

Duct Tape Marketing

DECEMBER 18, 2024

As we look ahead to the future of marketing in 2025, I dive into why traditional solutionslike hiring agencies or fractional CMOsoften fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. It's not about doing more.

CMO 68

CMO Marketing Marketers Transform 68

Set Up

JANUARY 21, 2025

Whether thats through driving engagement or visibility through strong SEO or value-based content, or growing loyalty and relationships with interactive content, it is imperative to most strategies - and Brands know it. As your audience is shifting or your demographics expanding, how are you adjusting to meet their needs?

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Duct Tape Marketing

AUGUST 22, 2024

Understanding a business’s goals and aligning marketing strategies accordingly is essential, rather than just executing tactics. [05:44] A world where traditional lead generation tactics like SEO and social media advertising are frankly becoming more challenging. 09:01] Strategy First Lastly, Strategy First!

CMO 85

CMO Customer Journey Transform User-Generated 85

Adobe Experience Cloud Blog

MAY 16, 2018

While digital marketing through an ever-growing number of channels can seem daunting, previous successes and experience developing multi-channel marketing strategies is a core strength that holds value over time. Also known as “reach,” channel management is a crucial part of defining a winning marketing strategy.

Transform 134

Transform Thought Leadership Communications Marketing 134

Sprout Social

JUNE 21, 2022

In this article, we’ll break down the leading direct messaging strategies and how you can use them to transform your social media outreach. What is direct marketing? First, let’s start by defining direct marketing. Here are some examples of direct marketing tactics: Telemarketing. Email marketing.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143

Marketing Insider Group

JUNE 18, 2024

Content marketing generates three times as many leads as traditional marketing yet costs 62% less. This article explores why brand publishing is crucial for modern organizations and how this approach can transform their engagement strategies. What Is The Future of Content Marketing?

Branding 118

Branding Transform Marketing Marketers 118

Sprout Social

FEBRUARY 1, 2024

What social listening can tell you about your customers (present and future) Mining through social listening insights pinpoints tangible ways to improve the customer experience and create tailored marketing strategies. This insight can steer future product development or marketing strategies. Here’s how.

Customer 137

Customer Transform Communications Promotion 137

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time.

Advertisers 122

Advertisers Advertising Transform Customer Acquisition 122

Adobe Experience Cloud Blog

MAY 26, 2013

What originated as predominately an IT event has evolved into a true business event with 500+ business technology exhibitors, 30,000+ visitors from 40 countries and theatrette/breakout sessions for business leaders, IT professionals — and marketers! The Secrets to Developing an Integrated Digital & Traditional Marketing Strategy.

Transform 95

Transform Thought Leadership Health Traditional Marketing 95

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. . Understanding agile marketing .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Personalize mobile messaging.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Welcome Software

MARCH 24, 2025

It differs from traditional marketing saturation; it’s not about sheer volume, but strategic, consistent presence across relevant touchpoints. Make the most of data and engagement rates per platform to refine your multi-channel marketing strategy. Move over sales gong, there's a marketing gong in town.

Branding 40

Branding Transform User-Generated Fashion 40

Adobe Experience Cloud Blog

JUNE 24, 2010

Through taking a different perspective with this revolutionary methodology, it is possible to transform marketing’s role in driving revenue. BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Strive to be open, transparent and authentic.

Transform 80

Transform Thought Leadership New Technology Marketing 80

Marketing Insider Group

MARCH 27, 2013

In this Future of Marketing series, we have covered topics such as Agile Marketing , Big Data , Customer Experience , Thought Leadership , Culture , Content , and so much more. Despite all the change in the world and the impact of these changes on our marketing strategy, one thing has never changed.

Transform 112

Transform Thought Leadership Marketing Marketers 112

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Neil Patel

JUNE 25, 2025

It Lowers Customer Acquisition Cost Whether your company relies on traditional marketing, paid channels, or outbound sales, average customer acquisition costs aren’t cheap. Relationship marketing efforts can help you keep those costs in check. When done well, relationship marketing doesn’t just attract loyal fans.

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Martech

NOVEMBER 28, 2023

This goes beyond traditional marketing strategies, fostering a connection that resonates on an emotional level. By doing so, they can create not just a product or service but an experience that customers feel a part of — an experience that fosters loyalty and transforms customers into brand advocates.

Customer 114

Customer Transform Retail eCommerce 114

Doug Garnett

FEBRUARY 21, 2025

Then, in the final post, we engage full battle based on the excellent research from the Ehrenberg Bass Institute (EBI) which started the controversy yet disagree with both EBI’s conclusions AND traditional marketer conclusions based on what we have learned from complexity. Time can be removed, also, in other ways.

Energy 59

Energy Transform Product Shoppers 59

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. If your competitors heavily invest in digital strategies while you’re relying on legacy tactics, you’re already a step behind. What Is the Best Digital Marketing Strategy for Financial Services?

Digital Marketing 52

Digital Marketing Finance Gen Z User-Generated 52

Marketing Insider Group

NOVEMBER 6, 2023

Instead of paying upfront without any guarantees, with performance marketing, you pay only when a particular action—like a click, sale, or lead—is completed. This ensures that your marketing budget is directly tied to tangible outcomes. You might be thinking, “How is this any different from traditional marketing?”

Performance Marketing 82

Performance Marketing Transform Marketing Marketers 82

Search Engine Land

FEBRUARY 21, 2024

Multichannel marketing enhances customer experience and satisfaction and ultimately strengthens loyalty. To launch a successful multichannel marketing strategy: Identify your persona : Understand your audience’s demographics, how they found your site, expectations, and pain points.

Customer Journey 112

Customer Journey SEO Customer Transform 112

Set Up

JANUARY 30, 2024

Marketing and advertising is a competitive sport – every share point of growth comes directly from someone else. At Intermark, we’re constantly thinking beyond the traditional marketing and advertising methodology, and our background in psychology gives us an unparalleled view of changing customer beliefs and behavior.

Transform 105

Transform Marketing Marketers PR 105