Hubspot Marketing

SEPTEMBER 5, 2023

Once Google releases its search generative experience , one thing is for certain: The types of content that encourages traffic to your website will change tremendously. If some of your content is made redundant by generative AI, what could happen to your traffic and leads in a post-SGE world? Which is an alarming thought.

User-Generated 123

User-Generated Thought Leadership SEO Product 123

Search Engine Land

APRIL 16, 2024

Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. Analysis of non-search channels for content. Dig deeper: An SEO guide to audience research and content analysis Get the daily newsletter search marketers rely on.

SEO 111

SEO User-Generated Communications Search Marketers 111

Search Engine Land

JANUARY 19, 2024

Search Generative Experience (SGE) will operate differently, so this needs to become a focus for advertisers. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Dig deeper: Google Ads broad match: What the data reveals for PPC marketers 4. Evolve your measurement The time is finally here.

Advertising 105

Advertising Advertisers Transform User-Generated 105

Hubspot Marketing

AUGUST 28, 2023

SGE is Google's move to transform the search experience by integrating generative AI. With this massive change to SERPs, many marketers wonder if— or how — it will impact traffic. Here, let‘s dive into how SGE could impact your site’s ranking for the long haul. For instance, SGE will positively impact user experience.

Transform 89

Transform User-Generated SEO Digital Marketing 89

Kevin Indig

JUNE 19, 2023

Read more about JetOctopus JS tools Last week, three things happened that are all related: 1/ The editor-in-chief at Tom’s Hardware, Avram Piltch, published an op-ed about how SGE is a “50 megaton bomb” and will destroy the web ecosystem if launched in its current form. Almost every website now uses JavaScript.

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Non-Profit Shoppers User-Generated SEO 103

Search Engine Land

MAY 9, 2024

This patent showed that Google had developed a way to measure the “sameness” of content and either promote or demote it accordingly. This is a great way for Google to deal with content that is essentially unoriginal or simply copied from another source and reworded. Get the daily newsletter search marketers rely on.

SEO 95

SEO User-Generated Food Promotion 95

Search Engine Land

AUGUST 4, 2023

Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers? This is the question everyone in SEO and digital marketing has been asking for a couple of months now. Now, let’s talk about SGE.

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User-Generated SEO Digital Marketing Place 91

Rock Content

SEPTEMBER 13, 2023

Google’s now-famous algorithm was what originally gave it an edge over the competition and led it to market dominance. And now, Google has officially thrown its hat into the AI-powered search ring with its brand-new Search Generative Experience (or SGE for short). These users can choose to give Google SGE a try by manually enabling it.

SEO 95

SEO User-Generated Digital Marketing Communications 95

Hubspot Marketing

AUGUST 14, 2023

How you use Google will change as the search engine rolls out Google Search Generative Experience (SGE). SGE is Google's way of efficiently using AI to answer complex or multi-step searches. The feature could result in a better user experience, but how can SGE and other Google Search changes affect your website traffic?

Transform 79

Transform User-Generated SEO Place 79

Search Engine Land

DECEMBER 27, 2023

Here’s our SGE hands-on and early reactions. SGE has received countless feature updates and expanded to 120 more countries , all while its content formats continue to evolve. SGE has received countless feature updates and expanded to 120 more countries , all while its content formats continue to evolve.

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SEO User-Generated Gen Z Analytics 125

Search Engine Land

FEBRUARY 9, 2024

Siri, Alexa, TikTok, Pinterest, Reddit, ChatGPT, Gemini (formerly Bard), and SGE signify this shift. It should signify an innovation in executing search marketing strategies and thinking about platforms. Survey: 51% of Gen Z women prefer TikTok, not Google, for search Get the daily newsletter search marketers rely on.

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Gen Z Transform Millennials SEO 121

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Defining an SEO strategy to capture SERP real estate is increasingly complex due to recent additions like SGE, rich snippets, and other features.

Real Estate 121

Real Estate SEO Branding Place 121

Rock Content

FEBRUARY 8, 2024

Recently, they brought AI into that process with the Google Search Generative Experience , or SGE. SGE is the newest way generative AI is changing how businesses do business. This is a dramatic shift, though, one that doesn’t necessarily make things easier for business or marketing professionals. That is big news.

Transform 52

Transform User-Generated SEO Branding 52

Search Engine Land

DECEMBER 5, 2023

As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy. Between Bard/SGE headlines and antitrust lawsuit admissions of auction gaming, Google has produced its usual share of releases. What’s new in 2023 Bard and SGE They’re not the same thing (as explained here ).

eCommerce 110

eCommerce Advertising Advertisers B2C 110

Search Engine Land

JUNE 21, 2023

Here are some use cases of AI in search marketing. Content creation using generative AI. Get the daily newsletter search marketers rely on. Similarly, helpful and relevant localized content with high authority for the time being can help maintain SERP visibility – and remain vigilant about the evolving SERP. Video search.

Transform 88

Transform User-Generated Customer Journey SEO 88

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Make sure your content is tied to enough context to be unambiguous while paying attention to different spellings, synonyms, uppercase and lowercase versions, etc. Very often, user-generated content (UGC) accounts for a major share of that.

Management 105

Management User-Generated eCommerce Affiliate Marketing 105

Search Engine Land

JUNE 6, 2023

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms.

User-Generated 99

User-Generated Transform eCommerce Thought Leadership 99

Internet Marketing Ninjas

OCTOBER 26, 2023

On one side, we have Google’s Search Generative Experience (SGE) and the new AI-powered Bing, both of which can generate answers to user queries that often don’t require a click: People can get the information they want without ever leaving Google or Bing. Google SGE and the new Bing take this to a whole new level.

Whitepaper 83

Whitepaper User-Generated Fashion Retail 83

Exposure Ninja

DECEMBER 3, 2023

There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. SGE’s Impact on Website Traffic 2024 is going to be the year that Google launches its AI-powered search. One study showed that websites saw a traffic drop of between 18 and 64% in SGE tests.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Search Engine Land

JUNE 8, 2023

You’ll still get some revenue from them, but not like you did when they dominated the top of “Best XYZ products” and “Top products for ABC” queries. Google is looking for and displaying “hidden gems” with the helpful content update. And it looks like perspectives may give these niche content producers an advantage.

Management 96

Management PR User-Generated Shoppers 96

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

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Email Marketing SEO Marketing Marketers 102

Search Engine Land

MARCH 14, 2024

The rollout of Search Generative Experience (SGE) will change Google SERPs – that’s pretty much indisputable. If you’re reading a few strategically placed Google hints, you know there’s an alternative that makes it clear Google will still respect first-party perspectives and E-E-A-T -rich content. I’m talking about “hidden gems.”

SEO 120

SEO Transform Promotion Branding 120

Search Engine Land

AUGUST 4, 2023

The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. A long history of machine-generated content While the frequency of machine-generated or -assisted content creation is unprecedented, it’s not entirely new and is not always negative.

User-Generated 97

User-Generated Finance SEO Health 97

Exposure Ninja

SEPTEMBER 19, 2023

As you probably know, Google is planning to roll out a generative AI-powered search feature called Search Generative Experience (SGE). It looks like this: With SGE, Google aims to go further in answering the searcher’s query right on the search results page. Yes, there are links to websites in the SGE results.

SEO 52

SEO User-Generated eBook Advertising 52

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Click-through rate is a metric utilized in online advertising, email marketing, and organic search. This metric provides insights into how customers engage with your content, highlighting what resonates with them.

User-Generated 109

User-Generated SEO Advertising Advertisers 109

Exposure Ninja

FEBRUARY 9, 2024

Is your digital marketing underperforming ? Get free actionable marketing advice Request a review and our award-winning team will send you a 15-minute video audit of your website and marketing. This makes on-page optimisation the best place to start. Which Pages on Your Website Should You Optimise?

User-Generated 59

User-Generated PR SEO Transform 59

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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User-Generated Retail Non-Profit Advertising 124

Search Engine Land

OCTOBER 12, 2023

For example, if you search Bing Chat for the best running shoes for a 96-kilogram runner who runs 20 kilometers per week, Brooks, Saucony, Hoka and New Balance shoes will be suggested. Get the daily newsletter search marketers rely on. Suggestions from Bing Chat and other generative AI tools are always contextual.

Transform 113

Transform PR User-Generated SEO 113

Search Engine Land

JANUARY 11, 2024

Inform your content marketing strategy One of the most significant applications of the “About this result” feature is its ability to inform content marketing strategies. Optimizing for E-E-A-T is challenging because these signals rely heavily on external validation. What other sites say about you carries more weight.

SEO 127

SEO Branding Marketing Strategy Content Marketing 127

Search Engine Land

JULY 24, 2023

Despite the dynamic nature of search, Google’s commitment to tackling spammy web content remains unchanged. Let’s examine the common threads between Google’s past and present updates to understand the actions and content that Google values. That’s not to say that things couldn’t work differently. SEO isn’t dead.

Real Estate 94

Real Estate SEO User-Generated Advertising 94

Exposure Ninja

NOVEMBER 22, 2023

In this period, company revenue has increased 244% and we’ve become the long-term marketing partner for many of our fantastic clients. We’re proudly a search-first marketing agency and in 2021 , 2022 and 2023 ​​we won a stack of industry awards for our SEO and PPC campaign successes. These included three Global Search Awards this year!

Transform 52

Transform Copywriting Management Branding 52

Search Engine Land

FEBRUARY 12, 2024

Modern search engines like Google now rely on advanced natural language processing (NLP) to understand searches and match them to relevant content. This article will explain key NLP concepts shaping modern SEO so you can better optimize your content. The thing is, Google isn’t using a 1980s library technique to rank content.

SEO 123

SEO Transform User-Generated Place 123

Animalz blog

FEBRUARY 25, 2024

Content marketers fall for this same trap all the time. We pour ourselves into crafting a perfect piece, hit publish, and hope for the best. You analyze all your channels — including the unsexy ones — to find the biggest opportunities and only then double down with great content. Sometimes they do. ROI required.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content?

User-Generated 113

User-Generated SEO Thought Leadership Place 113

Search Engine Land

APRIL 4, 2024

After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Together, they make up the framework for a methodical analysis that covers all your bases and uncovers all the issues. Are there signs this might be a tracking issue?

SEO 122

SEO Analytics PR Branding 122

Businesses Grow

SEPTEMBER 11, 2023

There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits , probes, and new software that prevents sites like ChatGPT from accessing your content from being absorbed into large language models. Maybe when AI comes to suck up your content, you should say, “suck away.”

Thought Leadership 116

Thought Leadership Content Marketing New Technology Education 116

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. In the past, some marketers would optimize content regardless of its quality.

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User-Generated SEO PR Content Marketing 96