Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. How do you market to young people who seem unreachable? I posed this question to the smart marketers of the RISE community and thought I would share their insightful and creative answers!

Gen Z 125

Gen Z Marketing Marketers User-Generated 125

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 82

Automobile Marketing Marketers Social Media Marketing 82

illumin

MAY 16, 2024

Humor makes the advertising world go round, or at least it used to. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. Research conducted by Kantar shows that humor has declined in advertising since the early 2000s. A good laugh is known to drive sales and boost viewership.

Gen Z 105

Gen Z Millennials Entertainment Advertising 105

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Digital Marketing Specialties Are Endless.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Neil Patel

OCTOBER 27, 2020

Was this content piece forced on a feed you were scrolling via some form of paid advertising? It means that the difference between outbound marketing and inbound marketing boils down to getting your business in front of two different groups of people. What is outbound marketing? Then you belong in the second group.

Outbound Marketing 139

Outbound Marketing Inbound Marketing Marketing Marketers 139

Jeff Bullas

NOVEMBER 13, 2022

Animated Explainer Videos are doing wonders when it comes to video marketing in the real world, and by choosing the right animation style you can repurpose them in the metaverse as well. Videos created using HUD Animation can not only revolutionize the metaverse in AR but also can be a great tool for advertising in VR and MR. .

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 80

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 80

SmartBrief - Marketing

FEBRUARY 8, 2024

Digital out-of-home advertising has expanded rapidly over the past few years, advancing from traditional billboards to dynamic digital displays that captivate passersby with vibrant, interactive content. By seamlessly blending with online and mobile platforms, DOOH is becoming a primary component of unified marketing.

Transform 80

Transform Energy Advertising Advertisers 80

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or a glowing billboard in Times Square. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy.

Price 86

Price Marketing Mix Key Performance Indicator User-Generated 86

Martech

JUNE 23, 2022

Marketers have never had more opportunities to break into in-game advertising, due to the growing number of users and the evolving technology for brand placements. In-game advertising is a highly-engaged instance,” said Mascali. Getting started with dynamic in-game advertising. Hard-coded in-game advertising.

Advertising 105

Advertising Advertisers Marketing Marketers 105

Martech

JULY 11, 2023

Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. Note the trend away from siloed OOH advertising campaigns. Basis and Vistar Media.

Retail 78

Retail Advertising Advertisers Place 78

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 141

Direct Mail Marketing Marketers Marketing Strategy 141

Set Up

APRIL 15, 2024

Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. The CBO extends the brand strategy from marketing to all other departments at the company.

CMO 52

CMO Advertising Advertisers Place 52

Industrial Marketer

DECEMBER 14, 2022

Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. The fact, is you can do something like that via social media advertising. That would be some rich data, wouldn’t it? Since we focus on manufacturing.

Manufacturing 98

Manufacturing Advertising Advertisers Social Media Marketing 98

Neil Patel

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? Geofencing lets businesses advertise to consumers within a specified geographic area. Benefits of Geofencing Marketing. Geofencing May Help With Local Marketing.

Marketing 140

Marketing Marketers Marketing Ethics User-Generated 140

Martech

DECEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is sustainability just a message to your audience, or is it a practice? It’s not just about the trees that go into print ads and billboards, but the carbon put out by digital usage.

Gen Z 92

Gen Z Millennials Marketing Marketers 92

Search Engine Land

SEPTEMBER 25, 2023

I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency. ROAS vs. Dig deeper: 3 steps for effective PPC reporting and analysis Get the daily newsletter search marketers rely on.

CRM 123

CRM eCommerce B2C Analytics 123

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Things have quickly changed.

B2C 144

B2C Advertising Advertisers Marketing 144

Rock Content

SEPTEMBER 27, 2023

They also rocked marketing , upending how things have been done for decades and bringing new ideas and tactics. Large studios have never been shy about splurging on advertising. Much of the marketing, however, was centered on star actors. When the strikes upended these marketing methods, the large studios scrambled.

Copywriting 67

Copywriting Marketing Marketers Promotion 67

Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. But where are marketers going if Twitter is no longer their go-to option for advertising? But where are marketers going if Twitter is no longer their go-to option for advertising? Hopefully we will.”

Affiliate Marketing 97

Affiliate Marketing Advertising Advertisers Marketing 97

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

PR 52

PR Marketing Marketers Promotion 52

Martech

FEBRUARY 28, 2022

NBCUniversal is partnering with blended in-game advertising platform Anzu.io Anzu’s in-game adtech was designed to be non-intrusive and fit easily into the videogame’s playing experience, allowing marketers to place ads without interrupting gameplay. Get the daily newsletter digital marketers rely on. Why we care.

Advertising 84

Advertising Advertisers Marketing Marketers 84

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. Brenner came to marketing from sales. “[M]ost he recounted in his blog post , “ What is marketing? Brenner asked.

CMO 124

CMO Marketing Marketers Law 124

OnPassive Marketing

SEPTEMBER 8, 2022

Influencer marketing is in high demand these days. It’s a valuable tool for social media marketers and brands alike, but how does it differ from advertising? The Difference Between Advertising And Influencer Marketing. It’s no secret that advertising and marketing are two completely different beasts.

Influencer Marketing 69

Influencer Marketing Advertising Advertisers Marketing 69

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Branding 118

Branding Law Influencer Marketing Entertainment 118

Search Engine Land

MARCH 17, 2023

Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination 2019: McDonald’s campaign showed drivers in-car ads that mirrored billboards. Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users.

Search Marketers 125

Search Marketers SEO Marketing Marketers 125

Hubspot Marketing

MARCH 27, 2020

As a marketer, it's undeniably critical you're fully aware of your own budget and resources, and use that information when making decisions. For instance, let's say you're a marketer at a startup, and have decided to propose investing in Twitter Ads to the decision-makers at your company. Marketing Costs for a Startup.

Advertising 124

Advertising Advertisers Marketing Marketers 124

Martech

JANUARY 19, 2022

Ericsson’s mobile ad technology business, Emodo, today announced a partnership with web-based augmented reality (WebAR) company 8th Wall to establish an end-to-end WebAR advertising solution. Read more: Marketers look to upgrade their 3D digital experiences as the metaverse approaches. Why we care.

Advertising 135

Advertising Advertisers Place Branding 135

Rock Content

SEPTEMBER 8, 2023

The entertainment industry, a realm of creativity and innovation, is currently facing an unprecedented challenge: writers and actors have united in a collective endeavor, engaging in strikes that are sending shockwaves through the landscape of movie marketing. But how does this impact the advertising of film productions?

Transform 81

Transform Entertainment Marketing Marketers 81

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Sachs Marketing Group

JANUARY 10, 2023

In that case, you are missing out on an exceedingly fast, easy, and cheap way to get in contact will hundreds, thousands, or tens of thousands of potential leads in your local market, all neatly organized and represented online through interlinked communities and social media bubbles. . Social Media Businesses are Advertising Agencies.

User-Generated 104

User-Generated Advertising Advertisers eCommerce 104

SMA Marketing

APRIL 21, 2022

So you’ve decided to invest in a new form of advertising -- pay-per-click advertising ( PPC ). PPC advertising is a form of online advertising where advertisers pay for each click that their ad receives. PPC marketing works by placing ads on search engines, websites, and other online platforms.

Advertising 96

Advertising Advertisers Place Digital Marketing 96

Calvyn Lee Blog

JANUARY 18, 2022

Surprisingly to me, a friend from Mexico introduce me CertiProf Digital Marketing Professional Certificate (DMPC) exam, and it is FREE at this moment. I will add this course into my list of free digital marketing course. What is Digital Marketing Professional Certificate (DMPC)? Inbound marketing is composed of four main step.

Digital Marketing 130

Digital Marketing Customer Acquisition Inbound Marketing Marketing 130

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage. million on X.

Advertising 112

Advertising Advertisers Food Branding 112

SMA Marketing

APRIL 18, 2024

This is where a robust digital marketing strategy becomes critical for lawyers. By implementing effective online marketing tactics, you ensure your law firm appears prominently in search results, maximizing visibility to this crucial audience. Why is Digital Marketing Beneficial for Lawyers?

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

MARCH 16, 2021

While many marketing tactics can generate quantifiable business results, some do it better than others. When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms.

Advertising 130

Advertising Advertisers Content Marketing User-Generated 130

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145