Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. The next phase is to use the information throughout your inbound marketing plan and strategy. Your persona interviews clarified where your personas spend their time online.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. Creating buyer personas should be a team effort involving marketing, sales, customer service, and any other department that interacts with customers.

CRM 105

CRM Target Market Education Product 105

Hubspot Marketing

NOVEMBER 2, 2022

Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. In fact, just moving from an interview to an offer takes 23.8 It’s important to know if your expectations correlate with the job market. Analyze the market averages using Indeed or Glassdoor’s salary calculator.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 108

Marketing Mix Marketing Marketers Finance 108

Search Engine Land

MARCH 7, 2024

Sample questions to ask: What research have you already done? Make it easy to find answers to common questions. Bonus: Answering user questions well could help you appear in People Also Ask. You could find new keyword synonyms or learn your users have very different understandings of common phrases.

Product 85

Product SEO Communications Customer 85

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. It will give you and the SME common ground to start. Count me in that group.

Content Marketing 124

Content Marketing Marketing Marketers Communications 124

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 100

Education Market Trends Marketing Marketers 100

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you.

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

NOVEMBER 24, 2023

If you’ve also wanted to ensure you have the highest chance of standing out and securing an interview, here’s how to make the most of electronic resumes. I found that I was more likely to land an interview when I tailored my resume to the job posting, used simple fonts, and included keywords. Did I use the right font ?

Real Estate 108

Real Estate Education SEO Communications 108

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 129

Transform Marketing Marketers Market Research 129

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. What’s the common thread here? Innovation.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Hubspot Marketing

APRIL 8, 2022

You’re sitting across from a hiring manager, or even worse, a group of people interviewing you for a role, and the dreaded question comes up…. Its sister question, "What are your strengths" is coming as well, so it’s best to be prepared ahead of time. It can be difficult to toot your own horn during an interview.

Communications 132

Communications Management Product 132

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 103

Content Marketing Transform Finance Marketing 103

Hubspot Marketing

JUNE 2, 2020

Marketing Margie. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service). the million-dollar question. Accounting Alan. Do you know who your business's buyer personas are?

User-Generated 144

User-Generated Customer Acquisition Finance Education 144

Buffer Marketing

MAY 9, 2023

The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. Through our interviews, we learned that our customers loved rituals, so we decided to explore the idea of an evening ritual. Who is it not for?

Product 97

Product Manufacturing Marketing Marketers 97

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. As we were wrapping up, they asked if I had any questions for them. Trust your social teams This seems like such a basic principle but it’s one that’s a rarity amongst marketing leaders.

CMO 88

CMO Entertainment Communications Branding 88

Businesses Grow

MARCH 11, 2024

I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 120

Branding Customer loyalty PR Influencer Marketing 120

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 144

Key Performance Indicator Marketing Marketers CRM 144

AWeber

MAY 17, 2022

Knowing your customers can have a big impact on your marketing, and on your business overall. Customer pain points are common problems your target customers have that your product or service solves. By understanding customer pain points, you can promote your product or service more effectively and write convincing marketing copy.

Customer 122

Customer Copywriting Marketing Marketers 122

Buffer Marketing

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Transform 119

Transform User-Generated Thought Leadership Copywriting 119

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Tailor your offerings to directly address these needs.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. One of the factors that can aid in answering that question is the concept of brand lift. What is a brand lift?

Advertising 52

Advertising Advertisers Branding Market Research 52

Martech

APRIL 11, 2022

It’s not uncommon for marketers to claim “consistency is key.” With third-party cookies phasing out of key browsers, marketers are shifting targeting strategies to adopt new ways to drive performance. Digital marketing has opened the door to vast amounts of data. Processing.Please wait.

Marketing 107

Marketing Marketers Digital Marketing Management 107

Duct Tape Marketing

APRIL 7, 2021

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing written by Sara Nay read more at Duct Tape Marketing. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Agency Spark Podcast with With Apoorv Dwivedi.

Marketing 86

Marketing Marketers Market Research Analytics 86

Martech

JANUARY 26, 2024

Let’s look at exactly what an ICP is, how to create an effective one for B2B and common mistakes to avoid. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. But why is it so important, after all?

Customer 120

Customer Manufacturing Market Segmentation User-Generated 120

Hubspot Marketing

OCTOBER 19, 2022

Try to predict the interview questions. Take a look at the role description and try to predict the questions that might come up during the interview. They share their experience with different companies and even mention the interview questions that they got. Content Marketer. Copywriter. Image Source.

Copywriting 106

Copywriting Non-Profit Management Content Marketing 106

Sprout Social

FEBRUARY 8, 2021

Voice of the customer is a market research term for the process of collecting, analyzing and implementing customer feedback data. A successful VoC program begins with the right questions. These questions will change depending on any department’s needs and will affect how you collect the customer data. VoC stage 1: Collection.

Customer 121

Customer Food Manufacturing Promotion 121

Businesses Grow

MARCH 27, 2023

Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing. Test 2: Recognize industry trends that could influence a marketing strategy Prompt: I am meeting with the owner of a boutique salon dedicated to physical fitness and wellness.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Duct Tape Marketing

FEBRUARY 4, 2021

Restoring Common Sense in Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Martin Lindstrom. In this episode of the Duct Tape Marketing Podcast , I interview Martin Lindstrom. Questions I ask Martin Lindstrom: What led you to writing this book? Like this show?

Transform 98

Transform Product Branding Customer 98

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book.

Marketing 143

Marketing Marketers Market Research User-Generated 143

Martech

MARCH 29, 2024

These aren’t the only ones available, but are the most common approaches today. I can interview this just like I would a research respondent,” and tweak the system prompt (“You are a Gen Z participant who is passionate about RPGs…”) and proceed with asking the question.

Gen Z 56

Gen Z Customer Marketing Marketers 56

Businesses Grow

DECEMBER 26, 2022

Five reasons why your marketing department needs to focus on personal branding. This represents one of the most overlooked ideas in marketing — corporate marketing departments should redeploy budgets to surround key executives with the resources they need to have powerful personal brands. Here we go: 10.

Transform 91

Transform Health User-Generated Branding 91

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. However, the question extends more to the concept and proposal of these actions, not exactly to what it is in itself. What Is Influencer Marketing? million followers.

Influencer Marketing 87

Influencer Marketing Fashion Promotion Marketing 87

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. Why Finding and Keeping Qualified Candidates Is Tough There are many reasons marketing agencies struggle to find qualified candidates and retain them. We’re all looking for a specific type of professional, right?

Branding 81

Branding Digital Marketing Advertising Advertisers 81

Hubspot Marketing

JANUARY 18, 2023

In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Marketers use different types of research design when conducting research. Methods include surveys, interviews, case studies, and observations. Table of Contents. Descriptive.

Health 136

Health Shipping Advertising Advertisers 136