Marketing Insider Group

MARCH 31, 2016

Original content is great. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. The post 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich appeared first on Marketing Insider Group.

Entertainment 103

Entertainment Marketing Marketers Content Marketing 103

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Dig deeper: 9 best practices for AI tools in content creation 2.

Transform 90

Transform Content Marketing Marketing Marketers 90

Scoop.it!

OCTOBER 12, 2023

Content curation is one of the most effective ways to keep your audience engaged without overwhelming yourself. It’s a process of exploring relevant content from reliable sources and sharing it with your audience to generate more traction. Content curation saves you the time and hassle of creating content from scratch.

Content Marketing 101

Content Marketing User-Generated PR Marketing 101

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. It helps you categorize and optimize your marketing efforts. That’s where strategies like tagging come in. Let’s get to it.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Transform 97

Transform Education Marketing Marketers 97

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 78

Marketing Marketers Fashion User-Generated 78

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. The only Twitter management tool you’ll ever need. The question is: are you doing it all correctly?

Real Estate 83

Real Estate Marketing Marketers Promotion 83

Jeff Bullas

MARCH 5, 2023

The industrial tools to unearth the riches. They’re investing in AI content tools that help entrepreneurs to scale, manage and control their businesses. In this digital world the tools are not shovels but software. Why do you need AI content tools? This is where AI content tools come in.

Energy 196

Energy Content Marketing SEO Management 196

Search Engine Land

MARCH 11, 2024

The digital world thrives on content. But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content.

Management 115

Management User-Generated Analytics SEO 115

Scoop.it!

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Key Performance Indicator 89

Key Performance Indicator Digital Marketing Analytics Customer loyalty 89

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Dive into to see which ecommerce tools will help you save time and money. billion on influencer-related marketing campaigns in 2024. See how Customers.ai

eCommerce 120

eCommerce PR User-Generated Marketing 120

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. That’s what we’re aiming for in B2B marketing. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Embed dynamic content to make your emails stickier.

Email Marketing 121

Email Marketing Transform Whitepaper Marketing 121

Scoop.it!

SEPTEMBER 28, 2022

The concept of curation has existed for centuries in the art world, but it only recently made its way into the marketing vernacular. In marketing, today, content curation is the process of sorting through and selecting the best content from a variety of sources on a specific topic. M followers today.

Marketing 85

Marketing Marketers Thought Leadership Entertainment 85

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 135

Personalized Marketing Marketing Marketers Energy 135

Businesses Grow

FEBRUARY 13, 2023

For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. Today, I’ll cover: What is curated content? In fast-changing markets like tech, this curated content might come out every day.

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Martech

DECEMBER 26, 2023

Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing 105

Marketing Marketers Customer loyalty Education 105

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 104

Advertising Advertisers Retail Price 104

Hubspot Marketing

JANUARY 11, 2023

I'm going to let you in on a little secret: Not all the content you create has to be 100% original. And for you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting? Now before some of you say "But content curation is lazy." What is curated content?

Thought Leadership 116

Thought Leadership SEO Inbound Marketing User-Generated 116

SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing 52

Marketing Marketers Fashion User-Generated 52

Scoop.it!

FEBRUARY 9, 2023

Artificial intelligence is making waves and revolutionizing entire industries and sectors nowadays, and startups and established leaders in the field are continuously bringing new AI-driven solutions to the market. In marketing in particular, there has been a lot of talk about artificial intelligence and its application in content creation.

Content Marketing 102

Content Marketing Law User-Generated Marketing 102

Hubspot Marketing

MAY 31, 2022

Social media marketing isn’t easy, and it’s even more challenging for introverts. In this piece, we’ll offer eight easy tips to help improve your social media marketing (without losing your sanity) and four great apps to help you get the job done. Check out HubSpot’s Social Media Content Calendar Template. Curate your content.

Social Media Marketing 135

Social Media Marketing Energy Finance Marketing 135

Hubspot Marketing

OCTOBER 16, 2023

While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Well, kick back, read on, and allow us to explain.

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

Transform 124

Transform Marketing Marketers Market Research 124

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Scoop.it!

SEPTEMBER 21, 2023

Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. What is Content Curation?

User-Generated 82

User-Generated Analytics Email Marketing Branding 82

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment?

Real Estate 101

Real Estate CRM Inbound Marketing Marketing 101

Sprout Social

OCTOBER 11, 2022

Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. More than two-thirds (68%) of marketers report their organization already has an advocacy program. The pillars of a content strategy for employee advocacy platform. Templates and tools. Data reports.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Dive into to see which ecommerce tools will help you save time and money. billion on influencer-related marketing campaigns in 2024. See how Customers.ai

eCommerce 84

eCommerce PR User-Generated Marketing 84

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Search Engine Land

MAY 14, 2024

Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. These add-ons extended the functionalities of the already robust language model, integrating it with third-party tools.

Customer 92

Customer Transform SEO User-Generated 92

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85