Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. Inbound leads are down by 3.8%, web conversions by 0.65%, and web traffic by 6.84%. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Fast forward to 2024, people are at work.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Martech

MAY 15, 2024

It provides a few snippets of an answer based on its understanding of queries and the content it found on the topic across the web. Budaraju also said that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. The filter is named “Web.” Not in all your searches.

User-Generated 97

User-Generated Product Branding Search Marketers 97

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.   Knowledge gaps.

Energy 113

Energy Marketing Marketers Direct Mail 113

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Our solution offers: A flexible marketing automation tool for 12+ channels. Our solution offers: A flexible marketing automation tool for 12+ channels.

Price 52

Price eCommerce Marketing Marketers 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There are numerous studies confirming that long-form content works. But while everyone agrees that long-form content is the most efficient way to gain attention, not everyone can write as well as a professional journalist and keep the readers engaged. Why Long Form Content Works. Long form content works for many reasons.

Thought Leadership 268

Thought Leadership Marketing Marketers Promotion 268

Orbit Media Studios

FEBRUARY 26, 2024

They fill out your form. The best performing marketing websites with the highest ROI check every one of those boxes. Here they are in a simple web design requirements checklist. Use these as questions you ask your possible web partner , or as requirements to add to your website RFP. Is the site accessible to them?

Copywriting 71

Copywriting Law CRM User-Generated 71

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. Consolidating web forms. Dig deeper: Spreadsheets remain critical for marketers.

Marketing Automation Platform 103

Marketing Automation Platform Marketing Marketers Customer 103

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Web hosting. Web development resources are often scarce and report into the IT organization.

Retail 91

Retail Customer Journey Management Customer 91

Hubspot Marketing

SEPTEMBER 11, 2023

After combing through major reports on inbound marketing, content marketing, social media, and online behavior, as well as gathering our own data, we’ve compiled the top visual content marketing statistics for marketers to reflect on. 80% of marketers held live events in 2022.

Content Marketing 111

Content Marketing Gen Z Health Inbound Marketing 111

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Neil Patel is one of the top influencers on the web.

Digital Marketing 86

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 86

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using pre-built templates, customizable fields and third-party integrations as well as workflow automation to increase the efficiency of form development. Image: SurveyMonkey.

Management 111

Management Personalized Marketing Product Customer 111

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Marketing 94

Marketing Marketers Affiliate Marketing Digital Marketing 94

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. Establishing New Year’s digital marketing resolutions can catalyze growth and innovation. New Year’s Marketing Resolutions A new year brings new marketing opportunities and challenges.

Digital Marketing 97

Digital Marketing Real Estate User-Generated Marketing 97

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Why we care. AI capabilities.

User-Generated 104

User-Generated Marketing Automation Platform Analytics Product 104

Rock Content

JULY 14, 2023

Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. However, content marketing can take various forms.

Content Marketing 88

Content Marketing Automobile User-Generated Real Estate 88

Sachs Marketing Group

APRIL 30, 2024

Digital marketing agencies offer a wide array of services including SEO, social media marketing, PPC advertising, web design and development, content creation, email marketing, and reputation management. What Services Do Digital Marketing Agencies Offer? Every time someone clicks on your ad, you pay a fee.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 127

Whitepaper Content Marketing Thought Leadership Marketing 127

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 104

Analytics Email Marketing User-Generated Marketing 104

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms , conflict does emerge. The question is, do pop-up form work? What is a pop-up form? Do pop-up forms work? Top Banners.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

AWeber

FEBRUARY 16, 2023

Email is an incredible digital marketing tool. With its widespread reach and viral potential, it allows your business to connect with prospects in ways that no other marketing medium can. How to get emails for marketing Fortunately, there are lots of easy ways to collect email addresses so that you reap the benefits of email marketing.

Email Marketing 96

Email Marketing Marketing Marketers eBook 96

Scoop.it!

MARCH 7, 2024

The goal of creating accessible content is to provide an inclusive and equal experience for all users and across all content types—blogs, social media, website forms, and even email. WebAIM reports over 96% of the world’s top one million web pages aren’t accessible. Is the Content or Web Page Operable?

Management 90

Management SEO Content Marketing Customer Marketing 90

Search Engine Land

FEBRUARY 24, 2023

For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Bing Improves Tax Related Search Results Before April 15th 2014: Bing showed smarter results when you searched for [tax forms], [IRS forms], or even specific forms like [irs form 1040].

Search Marketers 126

Search Marketers Neuromarketing SEO Marketing 126

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Here’s an example: Charli, a web designer, discovered that one of her product pages only got a 0.9% conversion rate from 1,000 views.

eBook 135

eBook CRM User-Generated Marketing 135

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 126

Market Research Price Marketing Marketers 126

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Hubspot Marketing

AUGUST 28, 2023

Inbound marketing is about providing unique, standalone value via content to your prospects. The marketing industry is changing rapidly as a result of AI, and with any change, it's normal to question the status quo: Will the traditional inbound marketing playbook continue to triumph in a post-AI world?

Inbound Marketing 85

Inbound Marketing Transform Marketing Marketers 85

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

Marketing Automation Platform 121

Marketing Automation Platform CRM Marketing Marketers 121

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. What is CRO?

Transform 52

Transform Analytics Copywriting Marketing 52

Hubspot Marketing

APRIL 26, 2022

Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. Accelerated Mobile Pages (AMP) - An open source project by Google to help publishers create webpages and content that are optimize for all devices. Anchor Text - The actual text of a link to a web page. Then, you need an SEO glossary.

SEO 136

SEO Marketing Marketers Advertising 136

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Long Tail in Marketing Examples Let’s take a look at some examples of successful long tail marketing.

Shoppers 103

Shoppers Retail Marketing Marketers 103

Hubspot Marketing

MAY 26, 2023

However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource. Consider a co-marketing campaign. Use email marketing to promote the ebook with your existing audience.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Search Engine Land

MAY 16, 2024

I call this SEO siloing, and the benefits include: Creating a good user experience can result in more time spent on the website. Review Core Web Vitals Google’s Core Web Vitals focus on the responsiveness, speed and interactivity of a site. org’s Web Content Accessibility Guidelines (WCAG). Trust me, you need this.

SEO 85

SEO Analytics Management Health 85

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. You can write notes and to-do lists; upload images, Excel documents and design files; save text, images, and links from the web; and add notes and photos from your phone. This is where brainstorming tools come in.

Price 100

Price User-Generated Marketing Marketers 100