Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. This is where social media reports can help you bridge knowledge gaps at the executive level and translate the raw data into a narrative that resonates with anyone in leadership. Get your copy of the toolkit here for free!

Finance 111

Finance Communications Education Product 111

Litmus

AUGUST 15, 2022

Data Visualization without Images: AMP Email Update. Presenters: Mark Robbins Alice Li Hussein Al Hammad. Email Marketing Evolution: Shifting from a product to a customer-centric mindset. Value-Tiers, Clusters & Triggers: How To Put Your Customer Data To Work. Converting SEO Traffic: Winning With Email Marketing.

Email Marketing 73

Email Marketing CRM Communications Marketing Strategy 73

Litmus

OCTOBER 25, 2022

Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Data Visualization Without Images: AMP Email Update. Creativity cannot exist with homogeneity.

Whitepaper 88

Whitepaper Email Marketing Marketing Mix Management 88

Sprout Social

JULY 21, 2020

From content creation, community management, customer service, strategy development, copywriting, data analysis and more, the daily to-dos of SMMs can feel overwhelming. I’m starting to think that asking ONE person to be a. Make sure non-marketers know and understand how much work social media managers do on a daily basis.

Copywriting 132

Copywriting Communications Management Place 132

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! And you know you need a qualified person behind the scenes and screens of your channels. So it’s important that the person representing the voice of your brand online—your social media manager—is stellar. What projects do you want this person to own?

Management 101

Management Communications CMO Digital Marketing 101

Litmus

SEPTEMBER 28, 2020

Jaina Mistry, Email Marketing Manager at Litmus. Alice Li, Staff Engineer at Squarespace. White, Head of Research at Oracle CX Marketing Consulting. The Data Storyteller Award : Altos. And we particularly like how website data is used in subsequent campaign touches to further personalize their emails. “We

Copywriting 110

Copywriting Transform Email Marketing CMO 110

Litmus

JULY 22, 2019

Join the brilliant minds who are tackling the biggest challenges in the industry and get the insights, real-world examples, and practical takeaways you need to elevate your email marketing. Effective Storytelling with Data Visualization Heidi Olsen, Bumped. Email marketers have more data than ever when it comes to subscribers.

Email Marketing 44

Email Marketing Communications Management Place 44

Unbounce

SEPTEMBER 11, 2023

What do Queens and AI marketing tools have in common? They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%. Not a bad li’l portfolio. We’re all born naked, and the rest is drag.

Product 59

Product User-Generated Fashion Entertainment 59

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Great marketing keeps ‘the jaguar effect’ in mind.

Email Marketing 85

Email Marketing Copywriting CMO Communications 85

Unbounce

SEPTEMBER 11, 2023

What do Queens and AI marketing tools have in common? They were able to automatically optimize their marketing campaigns by sending each and every visitor to their best-matched landing page— and increase their overall conversion rate by 19.7%. Not a bad li’l portfolio. We’re all born naked, and the rest is drag.

Product 52

Product User-Generated Fashion Entertainment 52

Martech

OCTOBER 18, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. ” But it’s not just marketing, he emphasized.

CMO 128

CMO Marketing Marketers User-Generated 128

Martech

OCTOBER 19, 2023

One Optimizely executive described their go-to-market as “ threading the needle.” More than just marketing? The announcement at Opticon last week of Optimizely One, a holistic (again) OS for marketers looked like another attempt at positioning the brand. But it’s not just marketing, he emphasized. “We

CMO 113

CMO Marketing Marketers User-Generated 113

Litmus

MARCH 31, 2020

What I love about email: I’m a relatively regimented person (hi, fellow Type-A ladies!), I’m a startup person and have worked in lots of small companies. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing.

Non-Profit 79

Non-Profit Finance Email Marketing Management 79

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 76

Marketing Insider Group

JUNE 3, 2010

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. Market to them and never forget that even in B2B, human beings still make the decisions. Instead create personas of people that buy your solutions or products.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world. inappropriate speech, private affairs etc.).

Branding 69

Branding eCommerce Retail Price 69

Hootsuite

NOVEMBER 5, 2020

Data security has a huge range of applications. When government data is involved, those concerns can reach the level of national security. The goal is to make sure federal data is consistently protected at a high level in the cloud. All cloud services holding federal data require FedRAMP authorization. That’s why the U.S.

Law 128

Law Health Finance Analytics 128

Sprout Social

JUNE 25, 2020

Marketing leaders often take a unique path to get to managing a social media team. As we’ve seen lately, COVID-19 has forced some marketing departments to reduce ad spending and downsize teams , meaning that there are plenty of marketers who are getting involved in managing social media for the first time.

New Markets 105

New Markets Health Communications Marketing 105

SmartBrief - Marketing

DECEMBER 19, 2023

As more US and global brands turn to livestream marketing, they need to carefully plan their strategy for the China market because missteps can be costly and embarrassing, as one global luxury brand recently learned. China is the leading ecommerce and livestream market in the world. inappropriate speech, private affairs etc.).

Branding 52

Branding eCommerce Retail Price 52

Duct Tape Marketing

MARCH 3, 2022

How Operations Can Be Used As A Lever For Compound Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jhana Li. In this episode of the Duct Tape Marketing Podcast , I interview Jhana Li. More About Jhana Li: Contact Jhana Li via email: jhana@jhanali.com.

Energy 77

Energy Place Management Education 77

Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? My personal favorite brands to subscribe to are Todoist , Thinx , and YNAB. Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. Think of it like our team’s personal swipe file gone public.

Place 85

Place Pharmaceutical Retail Email Marketing 85

Sprout Social

OCTOBER 3, 2022

From running affiliate marketing programs to formal creator-brand partnerships, creator marketing is an essential strategy in your digital marketing playbook. Creators are highly-skilled marketers who lead internet culture. — Jenny Li Fowler 이경실 (@TheJennyLi) March 19, 2021. Blog posts. Promote brand values.

Branding 117

Branding Transform Education Affiliate Marketing 117

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. So, it’s no surprise that many marketers find building a LinkedIn presence overwhelming. So, it’s no surprise that many marketers find building a LinkedIn presence overwhelming.

Analytics 90

Analytics Management Branding Marketing Strategy 90

Litmus

JANUARY 12, 2024

Litmus’ Email Client Market Share indicates that of the opens tracked, an average of 35% used Dark Mode in 2022, representing steady adoption year over year. Dark Mode has solidified its rightful place in the inbox—but making sure emails look great in this reading environment can be a big challenge for email marketers.

Customer 55

Customer Communications Email Marketing Branding 55

Hootsuite

JANUARY 18, 2022

All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Decision-makers are hanging out here on LI , and this is your chance to get in front of them. If you haven’t already created a personal LinkedIn account, you’ll need to do so first. Who are you?

User-Generated 145

User-Generated Promotion Thought Leadership B2C 145

Sprout Social

OCTOBER 30, 2020

It’s an integral part of a business’s brand and marketing efforts. As you build your social media team, it should be done with as much care and commitment as you would dedicate to any other marketing role. — Jenny Li Fowler (@TheJennyLi) October 26, 2020. The A-Team: The main players in social media marketing.

Social Media Marketing 97

Social Media Marketing Copywriting Key Performance Indicator Transform 97

Litmus

JUNE 18, 2019

Newsletters—recurring roundups of news, tips, or product updates—are one of the most popular content formats in email marketing. Newsletters that look like personal emails vs. designed newsletters. If you do something personal, make it really personal, not just “fake personal.”. Always lean toward personalization.

Branding 66

Branding Analytics Customer Product 66

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Summit is a great opportunity to strengthen your current expertise, grow your Marketo knowledge, and expand your overall marketing knowledge. Joe Reitz , Strategist, Nurture Marketing at Fathom.

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Duct Tape Marketing

JULY 27, 2022

The Power Of Regret written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Daniel Pink. In this episode of the Duct Tape Marketing Podcast , I interview Daniel Pink. 19:35] Does the demographic data show that older people have different regrets or bigger regrets than younger people? [22:41]

Health 72

Health Education Product Marketing Strategy 72

Neil Patel

DECEMBER 8, 2021

In fact, it’s what we’re all aiming for as content marketers. It’s not something you need to leave to chance, but you don’t need to be a content marketing expert to create viral content, either. How Can Viral Content Drive My Marketing ROI? Viral content is marketing that pays for itself. What Is Viral Content?

Promotion 143

Promotion Entertainment Analytics Advertising 143

Litmus

FEBRUARY 25, 2019

Structured Data. Can you only use structured data if you have access to the HTML of your email? Jason Rodriguez: In most cases, sending structured data does mean working with code. JSON, which stands for JavaScript Object Notation, is a list of the data points that are included in the head of your HTML document.

B2C 53

B2C User-Generated Retail Promotion 53

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Real Estate 111

Real Estate SEO Content Marketing Retail 111

Litmus

AUGUST 2, 2019

But it’s also true that many marketers don’t know how to get started with making their emails more inclusive. Accessible personal notes. In email, developers often rely on tables for presentation instead of tabular data, which is why tables require this. Implementing accessibility best practices is easier than you think.

Copywriting 65

Copywriting Branding Product Marketing 65

Litmus

MAY 31, 2022

Interactive emails continue to be a top trend in email marketing and it’s easy to see why. Source: Alice Li. Video in email can be an effective way to show how your products or services work, as well as add personality to your brand. Let’s take a look at what’s holding so many marketers back. What are interactive emails?

Email Marketing 104

Email Marketing Customer loyalty Place Branding 104

Hootsuite

SEPTEMBER 30, 2019

Many non-Chinese brands have used WeChat’s Mini Programs and platform features to break into the Chinese market. Read on for app stats, WeChat marketing strategies, and more. Many WeChat users have two or more accounts because the platform only allows 5,000 contacts per personal account. WeChat influencer marketing.

Transform 111

Transform Marketing Marketers Finance 111

Litmus

SEPTEMBER 25, 2023

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! It’s never just one person,” she said.

Communications 97

Communications Email Marketing User-Generated Price 97

Econsultancy

MARCH 11, 2022

Indeed, China’s live-commerce market value reportedly rose 280% between 2017 and 2020 and is on track to become a $423bn market by the end of 2023. This has meant that shoppers place great trust in friends, family and favourite personalities, leading to the rise of key opinion leaders or KOLs.

Retail 75

Retail Shoppers Branding Transform 75