SmartBrief - Marketing

OCTOBER 2, 2023

DE&I has been top of mind for most companies in 2023, and as marketers we know it’s no longer an option to stay silent when it comes to the lack of diversity in our content, in our campaigns, and in our ad images. However, 71% of consumers expect brands to promote diversity and inclusion.

Marketing Strategy 52

Marketing Strategy Whitepaper Transform Marketing 52

Search Engine Land

MAY 3, 2024

As we navigate these complex social dynamics, it’s essential to foster a culture that respects diverse work styles and recognizes that work is more than just a job for some. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. It’s something that will only get worse if not addressed.

Energy 98

Energy SEO Marketing Marketers 98

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. This presents a challenge and an opportunity for marketers. The challenge is making campaigns that are more nuanced and aware of cultural differences when targeting this audience.

Gen Z 110

Gen Z Advertising Advertisers Branding 110

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 125

Whitepaper Transform User-Generated Marketing 125

Hubspot Marketing

SEPTEMBER 28, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. These tenets have inadvertently perpetuated a system and workplace culture that disadvantages and alienates underrepresented groups.

Law 99

Law Transform Promotion Management 99

Rock Content

FEBRUARY 21, 2024

Picture it as a peek behind the curtain of your company, where your employees become the storytellers, sharing their experiences organically. Edelman’s trust barometer research even found that company experts are trusted 66% of the time. And that’s alright – diversity is the spice of life. But, hey, we get it.

Transform 83

Transform User-Generated Branding Education 83

Hubspot Marketing

DECEMBER 5, 2023

In marketing, it’s even higher. Dive in as we unravel the art of AI transparency, ensuring it becomes not just a tool in our marketing box but a trustworthy ally. Now, why is this concept crucial, especially for marketers like us? We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed.

Transform 108

Transform Communications Management Branding 108

Martech

MAY 10, 2024

The company also announced a new partnership with Hello Sunshine, a media company founded by Oscar-winner Reese Witherspoon. The inspiration for the show was to tell positive stories as a counterweight to negativity in the culture. The company acquired podcast database Podchaser in 2022 to gain insights on 4.5

Advertising 85

Advertising Advertisers Entertainment Retail 85

Sprout Social

SEPTEMBER 23, 2022

Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities. Cultural competency.

Marketing Strategy 106

Marketing Strategy Marketing Marketers Branding 106

Digital Marketer

OCTOBER 25, 2023

A few years back, I sold one of my companies internally. This move allowed me to amalgamate my diverse passions into a singular, powerful persuasion strategy. Identify Popular Cultural References: Draw inspiration from powerful symbols like the Infinity Gauntlet. ” Let’s dive in. 209 per FB Group Member.

Copywriting 95

Copywriting Marketing Marketers Product 95

Hubspot Marketing

MARCH 29, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Senate Committee on Small Business and Entrepreneurship report more than four million minority-owned companies in the United States today.

Manufacturing 123

Manufacturing Information Technology Retail Place 123

Hubspot Marketing

NOVEMBER 27, 2023

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. When done right, representation in marketing makes the people you serve feel seen, supported, and like they belong with you.

Marketing Mix 96

Marketing Mix Customer Journey Marketing Marketers 96

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). Will we be losing 95% of our marketing jobs? Is this true?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Marketing Insider Group

JULY 21, 2020

This is true for life and one of my favorite things to do for marketing. Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. When it comes to marketing, fortune indeed favors the bold. It’s a fact.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Vertical Response

APRIL 19, 2024

Creating a supportive work environment and fostering a culture that encourages continuous improvement and growth are essential in maximizing productivity and achieving business objectives. It’s all about building a company culture where every employee feels valued and empowered to do their best work. How can this be achieved?

Management 96

Management Product Health Transform 96

Martech

APRIL 5, 2022

Diversity at all levels of a company is an indicator of success. A culture of diversity and inclusion is the cause of it. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention, and customer acquisition and loyalty. Business performance. Heat Test Report ).

Gen Z 117

Gen Z Millennials Customer Acquisition Advertising 117

Digital Marketer

JULY 24, 2023

In 2023, the renowned toy company Mattel , famous for creating the iconic Barbie doll , faced challenging times amidst a competitive market. However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie.

Branding 87

Branding Entertainment Transform Manufacturing 87

Hubspot Marketing

MARCH 15, 2022

Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said they would like to see more diversity. Diversity doesn't stop at race.

Video Marketing 105

Video Marketing Marketing Marketers Advertising 105

Scoop.it!

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. It’s an opportunity to showcase your organization’s values, culture, and employee experience far and wide – on your own terms. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Martech

JULY 18, 2022

Diversity at all levels of a company is a major indicator of company success and productivity. The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. A diverse marketing organization aids access to diverse markets.

Gen Z 86

Gen Z Millennials Customer Acquisition Education 86

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. When one of these three pillars fail, it is a sure sign of weak company culture.

Energy 98

Energy Advertising Advertisers Health 98

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. The importance of marketing has increased for most businesses. Marketers are more optimistic than ever before. More marketers are beginning to implement AI and machine learning. Make Short-Term Plans.

Marketing 142

Marketing Marketers Customer Journey Communications 142

SmartBrief - Marketing

JANUARY 21, 2024

Such initiatives reflect Nike’s deep understanding that true marketing excellence lies in fostering positive social change and championing diversity. And no, this is not all about companies taking a sociopolitical issue stance, as the Wall Street Journal recently called out. We need more of that.

Product 85

Product Branding Gen Z Health 85

Marketing Insider Group

NOVEMBER 20, 2019

All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia , over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Transform Your Hiring Culture. Here’s how.

Transform 102

Transform Fashion Manufacturing Millennials 102

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer.

Transform 78

Transform Millennials Non-Profit Place 78

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. And that requires a culture shift inside businesses. We need to think of content marketing as our solution, more than our products. Break down the silos in your company, promote diversity, and collaborate to find common ground.

Content Marketing 135

Content Marketing Transform Customer Fashion 135

Buffer Marketing

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Gen Z 95

Gen Z Branding PR Marketing 95

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Millennials 135

Millennials Gen Z Retail Marketing 135

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Brands need to consider how they’re championing Black people, culture and achievements 365 days a year—not just for 28 days. Shelby?????

Branding 127

Branding Education Place Product 127

Sprout Social

JUNE 24, 2021

For marketing leaders, this presents an opportunity to take stock of the expectations, operating procedures and rituals that should carry over post-pandemic—and those that should be left behind. With vaccines widely available, companies are bringing employees back to the office. Distributed teams can open doors for more diverse talent.

Health 113

Health Marketing Marketers Social Media Marketing 113

Martech

OCTOBER 11, 2023

In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries. Because of these investments, best-in-class (BIC) companies have progressed their program planning from weekly to quarterly. But that is the exception, not the rule.

Pharmaceutical 127

Pharmaceutical Thought Leadership B2C Social Media Marketing 127

SmartBrief - Marketing

AUGUST 18, 2023

However, this designation, along with chief commercial officer and chief sales and marketing officer, has increased rapidly since the start of the COVID-19 pandemic. How do we see these shifts manifesting themselves in the modern marketing organization ? Marketing and sales have become more similar than dissimilar.

Marketing 52

Marketing Marketers Customer Journey Price 52

Marketing Insider Group

MARCH 11, 2020

Every company wants to improve its performance. Here’s the secret: Focus on improving your workplace culture. We’ve all heard how important it is to have a positive workplace culture. But what you might not know is that when you get it right, your workplace culture can drive performance as well. Discover how here.

Transform 111

Transform PR Marketing Marketers 111

Spiralytics

MARCH 27, 2024

Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. Because the digital marketing industry is thriving, the demand for content writers in the Philippines and globally is also increasing. They also do well when it comes to job satisfaction.

Education 52

Education Digital Marketing SEO Communications 52

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics.

Marketing 88

Marketing Marketers User-Generated Education 88

SmartBrief - Marketing

JULY 6, 2023

A recent Marketing Dive story reported that marketing budgets account for 9.1% of total company revenue in 2023 — a percentage that fell slightly from 9.5% That same survey found that 86% of marketers stated the need for significant changes in the marketing function to achieve sustainable results.

Marketing 52

Marketing Marketers Target Market Communications 52