Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them in your content. What is affiliate marketing? Trust and authority keywords. Image Source.

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Search Engine Land

SEPTEMBER 8, 2023

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). It’s also a problematic metric misused by unsuspecting marketers and abused by bad actors in the industry. ” One can only hope. .”

SEO 141

SEO Health Place Product 141

Search Engine Land

APRIL 4, 2024

A more curved and gradual trendline points to issues happening over time, like thin content stacking up, the market landscape evolving, or losing referrals faster than you’re winning them. Dig deeper: 16 reasons why your page isn’t ranking on Google Get the daily newsletter search marketers rely on. Is the domain being penalized?

SEO 117

SEO Analytics PR Branding 117

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Build Strong Domain Authority 5. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.

SEO 89

SEO User-Generated Marketing Marketers 89

SMEI

JANUARY 24, 2023

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Here are some examples of shame marketing campaigns: 1.

Customer loyalty 192

Customer loyalty Marketing Marketers Food 192

Calvyn Lee Blog

DECEMBER 16, 2023

An effective SEO approach contains four key pillars: authority, experience, indexation, and content. By focusing on building authority, enhancing site experience, ensuring proper indexing, and optimizing content, you can significantly improve your Google rankings and traffic over time.

SEO 130

SEO Transform Digital Marketing Marketing 130

Calvyn Lee Blog

DECEMBER 6, 2023

This flows page authority and rankings over time. Off-Page SEO for Broader Authority Building While on-page factors directly optimize pages themselves, off-page SEO focuses on building domain-level authority. This enhances how pages and domains rank overall.

SEO 130

SEO Customer Acquisition Analytics Management 130

illumin

JANUARY 30, 2024

But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. For marketers who rely on bulk emailing, it may pose challenges. Decluttered inboxes are great news for email marketers.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Animalz blog

MARCH 11, 2024

Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. As Chris Long, VP of Marketing at Go Fish Digital pointed out on LinkedIn , this tactic has gained popularity in the SEO world over the past 12-24 months.

SEO 100

SEO Education Branding Marketing 100

Sachs Marketing Group

JANUARY 15, 2024

One such scam involves individuals falsely representing themselves as “Marberg Staffing” recruiters, claiming that Sachs Marketing Group is hiring people to post product reviews. They provide a link to a fraudulent Sachs Marketing Group website ([link] designed to steal personal information from unsuspecting victims.

Marketing 105

Marketing Marketers Education Product 105

Jeff Bullas

MARCH 1, 2023

And we all know whether you’re working as an in-house SEO or in a remote marketing team , having the best tools at your disposal gives you an edge over your competitors. SEMrush You’re probably familiar with SEMrush as an all-in-one marketing suite. Well, not really.

SEO 360

SEO Search Marketers Analytics Marketing 360

Orbit Media Studios

APRIL 10, 2024

The pages that have been linked to from other websites These pages have authority benefits and help every URL on your website rank. Leaving them out will reduce the Domain Authority of your website, even if a redirect is in place (more on redirects below). And you hurt your website’s Domain Authority.

SEO 107

SEO Analytics Place CMO 107

Hubspot Marketing

DECEMBER 8, 2023

Backlinks are an integral part of search engine ranking algorithms , as Google uses them to determine the credibility, authority, and relevance of the website. Ahrefs backs up this assumption with a study revealing the direct correlation between the number of referring domains and keyword rankings. Quite the opposite. Image Source 2.

SEO 112

SEO User-Generated Thought Leadership Education 112

Jeff Bullas

FEBRUARY 28, 2023

Of course, keep in mind there are other things to look at too, such as DR, domain age, niche, and audience. If any of these apply to you, it’s best to sell your blog while it has some value in the online market. It’s finally time for the buyer to approve the domain on escrow and send the payment to your bank account.

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Internet Marketing Ninjas

MARCH 11, 2024

.” Part 2: The March 2024 Google Spam Updates Google is going after three types of spam in an effort to clean up the SERPs: scaled content abuse, site reputation abuse, and expired domain abuse. appeared first on Internet Marketing Ninjas Blog. You need to refocus that effort on a better strategy, then.) “If

SEO 89

SEO Marketing Marketers 89

Martech

DECEMBER 6, 2023

Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. Unsurprisingly, Google is requiring marketing messages and other subscribed messages to support one-click unsubscribe functions.

Email Marketing 129

Email Marketing User-Generated B2C Education 129

Aspiration Marketing

APRIL 10, 2023

And two of their stated top 3 factors used in determining domain authority and ranking are quality content and inbound links. In the world of SEO and organic traffic generation, what Google says, goes.

SEO 130

SEO Inbound Marketing Marketing Marketers 130

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Meyers, Moz marketing scientist. ” How Moz describes Brand Authority.

Branding 86

Branding PR SEO Price 86

Search Engine Land

JANUARY 24, 2023

Virginia Woolf Google doodle honors iconic author of classics ‘Mrs. Dalloway’ & ‘A Room of One’s Own’ 2018: The doodle featured the author’s familiar profile. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. Google’s 2016 Bad Ads Report: 1.7

Search Marketers 122

Search Marketers SEO Marketing Marketers 122

Search Engine Land

APRIL 17, 2023

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. The concept has a thematic reference related to the domain and originator entity.

User-Generated 134

User-Generated SEO Education Place 134

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking.

Search Marketers 90

Search Marketers SEO Real Estate Marketing 90

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well.

Real Estate 103

Real Estate Marketing Marketers SEO 103

Rock Content

DECEMBER 4, 2023

The use of Artificial Intelligence is now commonplace in the daily routines of marketing professionals and teams. According to the AI Trends for Marketers 2023 report, 48% of marketing teams and professionals use AI for content creation. One of the latest Artificial Intelligence tools from WriterAccess is the AI Persona Builder.

Content Marketing 79

Content Marketing Marketing Marketers SEO 79

Search Engine Land

SEPTEMBER 1, 2023

Search marketing is an ever-changing industry, but even amid the generative AI movement, one thing remains constant: keywords. Learning to do strategic keyword research for SEO allows you to navigate the clutter and noise of search marketing, leading you to the treasure trove of targeted traffic, higher rankings, and increased conversions.

User-Generated 133

User-Generated SEO Search Marketers Price 133

Marketing Insider Group

JANUARY 2, 2024

Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding.

B2C 96

B2C SEO User-Generated Industry Insights 96

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Rock Content

MAY 8, 2024

If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. In short, they wanted to see how far domain authority alone could carry them in search rankings.

SEO 72

SEO User-Generated Copywriting Entertainment 72

Martech

MARCH 6, 2024

Play smart by diversifying the volume across different SDRs’ mailboxes and domains. Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health. Lower volumes = safer results. It’s like your digital ID.

Energy 104

Energy Non-Profit Real Estate Health 104

Search Engine Land

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. It can drive direct traffic as well.

Real Estate 93

Real Estate SEO Marketing Marketers 93

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! Also—Gmail is now rejecting unauthenticated mail , so ensure to have Domain Keys Identified Mail ( DKIM ) or Sender Policy Framework ( SPF ) set up. What happened in September? Well, a lot.

Email Marketing 82

Email Marketing Shoppers Health Marketing 82

Marketing Insider Group

APRIL 5, 2021

SEO is something content marketers have to tweak and refine continuously. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. In this post, we’ll break down the two concepts and examine how they impact SEO and content marketing. Key Takeaways. They do impact ranking.

Content Marketing 131

Content Marketing SEO Finance Health 131

Backlinko

MAY 8, 2024

Go to “Competitive Research” > “ Keyword Gap ” and enter your domain URL in the first search bar. Enter your domain URL and click “ Get ideas.” Use Local Link-Building Techniques for Lawyers Backlinks are crucial for enhancing your website’s visibility and authority on search results. Navigate to Semrush.

Law 76

Law SEO PR User-Generated 76

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

eCommerce 88

eCommerce PR Real Estate SEO 88

Sachs Marketing Group

MARCH 16, 2022

Let’s take a look at what it means to invest in content marketing, and how to begin measuring the return on those investments. What’s the Point of Content Marketing ROI? Things can get a little more complicated when we’re talking about content marketing, however. Measuring Your Content Marketing ROI.

Content Marketing 97

Content Marketing User-Generated Marketing Marketers 97

Duct Tape Marketing

JANUARY 19, 2024

The Top 5 Episodes of the Duct Tape Marketing Podcast in 2023 written by John Jantsch read more at Duct Tape Marketing 2023 was a year of remarkable growth for the marketing industry. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat).

CMO 75

CMO Law Marketing Marketers 75