Hubspot Marketing

DECEMBER 4, 2023

Facebook is home to nearly 2 billion monthly active users , so it’s safe to say that having a compelling Facebook Business Page is essential for any company looking to bolster its online presence. Listen to an audio summary of this post: How to Design a Facebook Business Page 1. It should be easy enough, right?

Gen Z 113

Gen Z User-Generated Millennials B2C 113

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Check out this helpful guide. Let's dive in.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. You could post on community review sites or live-stream it to the masses. Live streaming. Create helpful how-to guides and tutorials related to your industry.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

AWeber

APRIL 17, 2024

Email marketing for realtors. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. 2 - Proven ROI Email marketing delivers a return of 3600%, according to Litmus. And it allows you to reach a much more targeted audience.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Below, we’ll explain how to use Facebook Messenger for marketing. We’ll also explore the best Facebook Messenger marketing strategies for 2023. What is Facebook Messenger marketing?

Marketing Strategy 118

Marketing Strategy Marketing Marketers Retail 118

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Neil Patel

JANUARY 12, 2021

Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? How Does Facebook Watch Make Money? Facebook Watch is monetized through ad breaks.

Marketing 135

Marketing Marketers Entertainment Advertising 135

Buffer Marketing

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense. Happy BGCM planning! 

User-Generated 108

User-Generated Price Retail Marketing 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success. Tailor your offerings to directly address these needs.

Customer Journey 98

Customer Journey CRM Marketing Marketers 98

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 91

Social Media Marketing Transform User-Generated Gen Z 91

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Gen Z 110

Gen Z User-Generated Transform Education 110

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversational Marketing 125

Conversational Marketing Real Estate Marketing Marketers 125

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Live Videos. What Exactly Does “Creating Video Content” Mean?

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, which in internet terms is the equivalent of having lived when dinosaurs roamed. Facebook 3 billion MAU in January. What is Reddit? in January.

User-Generated 83

User-Generated Advertising Advertisers Digital Marketing 83

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. retail market from a downturn.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Tracking essential Snapchat user stats, familiarizing yourself with the most up-to-date Snapchat business statistics, and learning interesting facts about the social media platform can take your social media marketing strategy to the next level.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

SocialPilot

JANUARY 21, 2024

Facebook seems like a simple platform, right? At the very least, we all have a Facebook profile and know the basics of how Facebook works. But what do you know about Facebook Pages? You begin to question your marketing abilities. But, first of all, why even bother with Facebook? Seems easy enough.

Non-Profit 110

Non-Profit Analytics Product Social Media Marketing 110

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98

Sprout Social

FEBRUARY 6, 2023

Features for audience engagement: Comments and reactions on posts Direct messages Live videos Sales and growth Social commerce is ever-increasing. Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv.

User-Generated 102

User-Generated Social Media Marketing eCommerce Communications 102

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. 2 – TSA Friendly.

Video Marketing 144

Video Marketing Marketing Strategy Entertainment Marketing 144

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Retail 145

Retail Shoppers Health Social Media Marketing 145

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 103

Branding Fashion Food COS 103

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. By devising a Facebook marketing strategy. What Is Facebook Marketing? Types of Facebook Ads.

User-Generated 145

User-Generated Real Estate Marketing Marketers 145

Hubspot Marketing

APRIL 10, 2023

Are people still using Facebook? Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. While Facebook is the most popular social media platform for people over the age of 25, Instagram, TikTok, and YouTube are the most popular among ages 18-24. We asked 600+ U.S.

Gen Z 139

Gen Z Millennials User-Generated Branding 139

Litmus

AUGUST 9, 2022

Why use social proof in email marketing? Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. 3 ways to use social proof in email marketing campaigns. Social signals showcase live interactions with a product or service. Read on to learn: What is social proof?

Email Marketing 68

Email Marketing User-Generated Shoppers Customer loyalty 68

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. Social media is pervasive — it has become interwoven into our daily lives. Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Search Engine Land

JANUARY 22, 2023

Pinterest Search Is Now Customized By Gender 2015: Pinterest adjusted its Guided Search system to serve results that differed depending on whether the user was female or male. New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search 2013: Examples of searches that were a mix of comedy and creepiness.

Search Marketers 93

Search Marketers Health Marketing Marketers 93

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience. Important Instagram features for marketers. Video content on Instagram can include Reels, Lives, or Stories.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 91

Education Gen Z eBook Marketing 91

Hootsuite

OCTOBER 27, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Conversational commerce (or social commerce , or conversational marketing) uses conversation to better serve customers. Conversations happen with live customer service agents, chatbots, or both. We are living in the future.

Branding 98

Branding eCommerce Shoppers Social Media Marketing 98

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111