Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 119

Gen Z User-Generated Millennials Marketing 119

Hubspot Marketing

APRIL 5, 2024

The experience enables TikTok users to purchase products without leaving the app. Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. Increase sales.

Gen Z 90

Gen Z Millennials Entertainment Manufacturing 90

Hubspot Marketing

AUGUST 22, 2022

To be honest, Gen Z can feel like foreign territory to all. Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. 5 Gen Z Myths, Debunked. 5 Gen Z Myths, Debunked. Even myself, born in 2001.

Gen Z 97

Gen Z Entertainment User-Generated Retail 97

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." With that said, are content like audio chat rooms worth it for marketers? Pros of Audio Chatrooms.

Gen Z 109

Gen Z Influencer Marketing Entertainment Marketing 109

Hubspot Marketing

JANUARY 29, 2024

Few apps cycle through trends as quickly as TikTok. I spend endless hours scrolling through the app, and it feels like every other day, a new trending sound, topic, song, or challenge is going viral. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. TikTok Predictions for 2024 1.

Gen Z 102

Gen Z User-Generated Education Food 102

Calvyn Lee Blog

JANUARY 28, 2023

As we discuss Tiktok marketing trends earlier and a few marketing trends later for this year, social commerce and accessibility are playing an important role. At the same time, a wave of new integrations and updates may very well accelerate adoption internationally in 2023, presenting a new world of opportunities for marketers.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. However, setbacks like the limited availability of TikTok Shops still have some marketers holding back.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

NOVEMBER 6, 2023

Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform. The feature makes building a large platform on the app easier because you won't have to start from scratch.

Gen Z 93

Gen Z Branding eCommerce Social Media Marketing 93

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 119

Gen Z Millennials Marketing Marketers 119

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Marketing speed This is the year for video! One financial services firm I work with hired a lawyer for their marketing team just to speed content approval.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145

Gen Z Millennials Finance Education 145

Hubspot Marketing

JULY 29, 2022

Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be helpful when it comes to developing your own strategy. Collect donations on social media platforms with native donation features. Image Source.

Market Trends 125

Market Trends Gen Z Non-Profit User-Generated 125

Hubspot Marketing

SEPTEMBER 16, 2022

With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. olivia_deng_). August 5, 2022.

Gen Z 136

Gen Z Product Place Social Media Marketing 136

Hubspot Marketing

SEPTEMBER 12, 2023

@lubeebatconservancy big yawn #bats #lubeebats #cute ♬ Love You So - The King Khan & BBQ Show In HubSpot’s recent Consumer Trends survey , we discovered nearly one-third of consumers use social media apps to search for information. Unsure where your reach already is, and where you can improve?

Gen Z 118

Gen Z Product User-Generated Millennials 118

Hubspot Marketing

OCTOBER 13, 2023

Recently, I set an iPhone time limit on my social media use to “45 minutes.” Between working at HubSpot, catching up with friends, and attending exercise classes, 45 minutes would be plenty of social media consumption. Unfortunately, I learned quickly that I spend 45 minutes on social media before I even get to work in the morning.

Gen Z 116

Gen Z Shipping Millennials Product 116

Hubspot Marketing

MARCH 8, 2024

Consumers and businesses alike are making more and more purchases online, and that’s only expected to increase, especially so on social media. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. trillion USD market cap.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. including Gen Z (18-24), Millennials (25-34), Gen X (35-54), and Baby Boomers (55+).

Gen Z 74

Gen Z Marketing Strategy Millennials User-Generated 74

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Social media will be huge for e-commerce.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

AUGUST 9, 2023

The app has been investing in AR technology for the past few years to align with Gen Z shopping habits allowing users to virtually try-on products before purchasing them. By focusing on these partnerships, Snapchat could create a lane for itself as the go-to social media platform for major sporting events.

Gen Z 87

Gen Z Product Marketing Marketers 87

Hubspot Marketing

OCTOBER 11, 2023

It's interesting to look back at these iconic moments in the last 20+ years of social media. In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. Table of Contents What is the history of social media? Friendster, founded in 2002, is one of the first.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 101

Branding Gen Z Fashion Food 101

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Snapchat is the world’s 13th most-popular social media platform. Snapchat launched in 2011.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Businesses Grow

APRIL 17, 2023

this week was how a 21-year-old member of the Air National Guard was arrested for retaining and distributing classified national defense information through a social media community. This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

Retail 112

Retail eCommerce Gen Z Transform 112

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? But what about businesses — what do they think about social commerce? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers.

Gen Z 105

Gen Z Inbound Marketing User-Generated Entertainment 105

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114

Sprout Social

APRIL 22, 2021

While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. This means both global and US-based businesses can get a lot out of marketing on this platform.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. The Instagram app has over 78 million monthly active users. That's where the Instagram stats comes in.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Hubspot Marketing

OCTOBER 31, 2022

Instagram and TikTok are apps typically used to share special moments, connect with others, or promote our brands — but can we also use these platforms to create and share resumes? The New York Times calls TikTok the new search engine for Gen Z, so it makes sense that Gen Z users could also search for employment opportunities on the app.

Gen Z 93

Gen Z Management Marketing Marketers 93

SocialPilot

JANUARY 15, 2024

Snapchat Demographics Statistics Snapchat is one of the most popular social media platforms , with more than 500 million monthly active users and 363 million daily active users. of internet users ages 16 to 64 call Snapchat their favorite social media app. Snapchat is the world’s 12th most popular social media platform.

Gen Z 71

Gen Z Millennials User-Generated Advertising 71

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. What is dark social? Common examples of dark social are: Private messaging apps (e.g.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. Content (i.e

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers. Takeaways for Marketers.

Gen Z 100

Gen Z Customer loyalty User-Generated Communications 100

Martech

DECEMBER 29, 2022

But how will marketers ride this wave? Prime Video’s takeover of Thursday Night Football, and free-ad-supported (FAST) app Tubi’s recent World Cup presentation lay the groundwork for more live sports and events being watched by cord-cutters. More traction for out-of-home on social and out in the world.

Gen Z 110

Gen Z Advertising Advertisers Transform 110