Rock Content

JULY 12, 2023

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. If we type “IT store + CITY” or “Pizza near me” in Google Search, we don’t want to read articles or news — we want a list with options, opening hours, location, customers’ feedback, etc.

Transform 52

Transform Digital Marketing Marketing Strategy Management 52

Duct Tape Marketing

JULY 17, 2019

Important Changes to the Google My Business Tool written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Important Changes to the Google My Business Tool. Do you know about the Google My Business tool ? Get the Basics Right.

SEO 76

SEO Customer Management Product 76

Moz

SEPTEMBER 8, 2020

In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you’ll be taking. Choose wisely, and these elements help ensure Google views you as a candidate for possible inclusion as a result for a set of search phrases. Posted by MiriamEllis.

Real Estate 65

Real Estate SEO Food Education 65

Rock Content

JUNE 23, 2020

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. If we type “IT store + CITY” or “Pizza near me” in Google Search, we don’t want to read articles or news — we want a list with options, opening hours, location, customers’ feedback, etc.

Transform 72

Transform Marketing Strategy Digital Marketing Management 72

Moz

OCTOBER 22, 2020

Posted by JoyHawkins With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land. Business name. Hello, Moz fans. Don't do that.

SEO 83

SEO Price Product Digital Marketing 83

TechWyse

MARCH 15, 2022

Part of running a business means staying up to date with all the latest industry news and marketing trends, so you can stand out from the crowd. This week, we’ve collected 5 articles to provide you with important updates – so you can take your business to the top! 3 Tweaks to Improve Your Google My Business Listing .

SEO 52

SEO Digital Marketing Market Trends Branding 52

Duct Tape Marketing

DECEMBER 6, 2017

Claiming and Optimizing Your Google My Business Profile written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Google My Business. I want to talk to you today about Google My Business. Claim your business.

Place 52

Place Analytics Customer Product 52

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again. Crankiness.

Energy 113

Energy Marketing Marketers Direct Mail 113

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They’re both targeting the Google SERPs, but one pays for each click and one doesn’t.

Marketing 100

Marketing Marketers eCommerce SEO 100

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 102

Food Marketing Marketers Millennials 102

Businesses Grow

APRIL 3, 2023

A the urging of my website advisor, I did some housekeeping here on the blog. But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. To set the stage, in 2009, social media marketing was just creeping into the mainstream.

Marketing 134

Marketing Marketers Social Media Marketing Education 134

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. Look at it this way.

Marketing 110

Marketing Marketers Analytics Energy 110

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? Google's upcoming SGE changes ? Something else?

Marketing 80

Marketing Marketers B2C Communications 80

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Google should be ashamed!” Short and sweet. Mind games.

Analytics 109

Analytics Marketing Marketers Digital Marketing 109

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. Tech giants like Microsoft and Google are building generative AI into their current offerings with daily updates.

Transform 99

Transform Education Marketing Marketers 99

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Price 129

Price User-Generated Education eBook 129

Businesses Grow

APRIL 29, 2024

Uprising alumni help make newcomers feel welcome at the marketing retreat as soon as they walk through the doors! Just experienced my favorite week of the year — The Uprising — and I thought I would share a few learnings from this exceptional marketing retreat (year five!) The event is co-created.

Transform 67

Transform Marketing Marketers Food 67

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. Those cookies are retiring in 2024.

Marketing 123

Marketing Marketers CMO CRM 123

Businesses Grow

MAY 13, 2024

It is certainly advice that’s especially relevant today … Hello to my friends at Harbor Space, and congratulations on this special day. My books are used as textbooks at more than 70 universities, and I am often invited to give guest lectures or Zoom in for Q&A sessions. My job was to get to the office before 7 a.m.

Energy 108

Energy Education Customer Marketing 108

Neil Patel

AUGUST 19, 2021

Are you struggling to get more clients for your accounting business? A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. While the tech sector grows at an 18 percent median rate, accounting business slogs behind with a growth rate of 9.3

SEO 145

SEO Marketing Marketers Whitepaper 145

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

Marketing Mix 96

Marketing Mix Analytics Marketing Marketers 96

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Customer 109

Customer Advertising Advertisers Marketing 109

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. Below is a short list of the primary digital marketing IDs and frameworks that are positioned to replace third-party cookie tracking: Unified ID 2.0 (UID

Customer Acquisition 119

Customer Acquisition User-Generated Marketing Marketers 119

Customers.ai

DECEMBER 15, 2023

A few weeks ago, Google rolled out its new AI spam filter for Gmail. According to Google , their new spam filter can help improve the spam detection rate by 38% and reduce the false positive rate by 19.4% This is great news for Gmail users but what does RETVec mean for email marketers? The key takeaways for email marketers?

Email Marketing 114

Email Marketing Outbound Marketing Marketing Marketers 114

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 113

Marketing Marketers Manufacturing Performance Marketing 113

Search Engine Land

JANUARY 22, 2024

We’ll cover issues like: Chasing statistical significance at the expense of business impact. Something that goes along the lines of: “By adding urgency to my ecommerce ad copy, we anticipate CTR to increase by four percentage points”. Not running tests long enough to get sufficient data. That’s a great way to start.

Customer Journey 103

Customer Journey PR Marketing Marketers 103

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 121

Whitepaper Analytics User-Generated Key Performance Indicator 121

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Both Netflix and Google have collected boatloads of data from the millions of people using their products. Similarly, Google has watched how humans craft language—what you type and which words tend to go together. How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Martech

DECEMBER 19, 2023

I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside). We live in a time when we’re surrounded by marketing. Yet there are still new things to be said and new things to learn about marketing. There’s a lesson on market disruption too.

Transform 111

Transform B2C Whitepaper Marketing 111

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. Many people look at Google and see nothing more than a search engine. Below, I’ll discuss 10 free Google tools that all content marketers should use.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I have an SEO Analyzer tool on my website because I understand how important this is. Don’t get me wrong. Tighten Up Your SEO.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. That’s why the MVP of any email marketing team is an integrated marketing tech stack.

Email Marketing 97

Email Marketing Marketing Marketers Copywriting 97

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? See terms.

Food 101

Food Promotion Product Communications 101