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Skills-based hiring for modern marketing teams

Martech

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. The evolving talent marketplace While degrees used to signal a person’s abilities, skills and potential, the landscape has changed dramatically.

CMO 115
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20 Technical Skills Every Marketer Needs

Hubspot Marketing

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That's where technical skills come in. What are technical skills? Types of Technical Skills.

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Essential Marketing Skills Checklist to Build Successful Career

Pam Didner

During my coaching sessions, people often ask me what skill set they need to prepare for a CMO or VP of Marketing position. Although I work with marketers on career planning, I tend to focus on a specific set of skills that people need to hone to “be ready” when opportunities strike. Hard skills.

Marketing 121
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15 Hiring Trends to Watch in 2023 [Marketing Leader Data]

Hubspot Marketing

When posting job listings, you want to use technology that targets suitable candidates with the skills and previous experience that your business needs without the manual hours to sift through each application. Hiring for soft skills is on the rise. Soft skills are quickly rising in importance to companies across the globe.

Gen Z 115
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Got Freelance Writing Skills? Here are 11 Skills You Need to Succeed as a Freelance Writer

Rock Content

Each one has its own unique set of industry and market skills that a freelancer will need to be successful. However, there are some core traits and skills that all successful freelance writers have in common. Understanding Hard Skills vs. Soft Skills So, what exactly is the difference between hard skills vs. soft skills ?

Finance 97
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11 Skills You Need in the AI Era [Data + Tips]

Hubspot Marketing

Turns out, there are some non-technical skills that AI cannot replicate. If you’re going to be navigating the employment space in this AI era, you’ll need to develop these intangible skills. All those ‘What I Learned about Marketing from Game of Thrones’ posts resonate for a reason. SaaS, tech, law firm).

Law 124
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13 essential SEO skills you need to succeed

Search Engine Land

What is the greatest skill in SEO? Although patience is a great answer, I would never say there is a “greatest” SEO skill. Because SEO requires various hard skills (things you can learn or be taught) and soft skills (how you work and interact with others) to succeed. Research and troubleshooting.

SEO 126