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The Ultimate Guide to Social Media Marketing (2023 Edition)

Jeff Bullas

But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Get this: there are 3.77

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How To Achieve Instagram Growth With Marketing Automation In 2023

Jeff Bullas

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. What is Instagram automation? Those personnel costs can add up quickly.

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The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see. What is the big Instagram marketing secret?

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How to Recognize and Block Fake Instagram Accounts

Buffer Marketing

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% However, with that increase in users has come an equal rise in fake accounts. Why bother with fake accounts?

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

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6 Social Media Algorithms Marketers Need to Know About in 2023

Hubspot Marketing

Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let's dive in.

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As lead gen grows on social media, marketers discuss what’s working

Martech

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.