Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. It helps you categorize and optimize your marketing efforts. That’s where strategies like tagging come in. Let’s get to it.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. A world of excess: Is more really better?

Traditional Marketing 123

Traditional Marketing Marketing Marketers Digital Marketing 123

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 93

Transform Content Marketing Marketing Marketers 93

Search Engine Land

MARCH 8, 2024

Trends and hurdles are already taking shape for all PPC marketers in 2024. But what are those challenges and how can we prepare and react to them? This was an area most PPC marketers only needed to know the basics in. Changes in the privacy and data landscapes are dictating most of them, alongside continuing economic struggles.

eCommerce 109

eCommerce Retail Manufacturing Marketing 109

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 138

Market Research Price Marketing Marketers 138

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies.

Marketing Strategy 111

Marketing Strategy Marketing Marketers SEO 111

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Understanding the importance of this part of the business 1.

Digital Marketing 103

Digital Marketing Retail Marketing Marketers 103

Search Engine Land

MAY 6, 2024

A PPC professional’s job goes beyond just launching paid search campaigns. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered. What does this indicate?

Analytics 88

Analytics Advertising Advertisers Place 88

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. Google Search Console Pros : Free.

Analytics 100

Analytics SEO Customer Management 100

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 123

User-Generated Marketing Marketers Customer loyalty 123

Backlinko

MAY 13, 2024

Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Without adding more work to your day.

Price 80

Price SEO Management User-Generated 80

Search Engine Land

MAY 7, 2024

That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. While AI will undoubtedly eliminate some jobs, it will also create new jobs. “Exactly how worried I am keeps changing. . Why we care. Google SGE fears.

SEO 103

SEO User-Generated Digital Marketing Search Marketers 103

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization.

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

Search Engine Land

MARCH 13, 2024

However, one consistent pain point has been the lack of visibility into search queries triggering ads. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. Search categories that queries are grouped into.

Advertising 118

Advertising Advertisers User-Generated Search Marketers 118

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. We’re nothing if not adaptable! It’s YOUR data! Want to try it out?

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Hubspot Marketing

APRIL 5, 2023

Marketers engage with customers on more channels than ever before. Whether you're working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. For a lot of marketers, getting visibility into the most effective touchpoints can be tough. But what is marketing attribution?

User-Generated 145

User-Generated Analytics Customer Journey Marketing 145

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Buffer Marketing

MARCH 7, 2024

Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases?    Unsurprisingly, you barely got any reach or leads for your report. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience.

User-Generated 114

User-Generated Food Promotion Advertising 114

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it's informed and driven by empathy. Be open to feedback.

Marketing 139

Marketing Marketers Entertainment Education 139

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? Creating an SEO and content strategy around the old terms.

New Markets 133

New Markets SEO Energy Inbound Marketing 133

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. With its integration with Amazon Bedrock, Qlik Cloud users can now seamlessly leverage natural language to create new AI-driven insights on AWS.

Transform 94

Transform PR User-Generated Industry Insights 94

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform.

Analytics 105

Analytics Marketing Marketers Inbound Marketing 105

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Why we care.

Finance 119

Finance Health CRM New Technology 119

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Hubspot Marketing

APRIL 8, 2024

Google Ads has recently launched a conversational experience for advertisers, which lets users create their ads by using text prompts. Google Ads Intelligence is an umbrella term for a set of AI-powered tools Google launched to help advertisers create effective campaigns. Google Ads requires a lot of testing and experimentation.

User-Generated 117

User-Generated Advertising Advertisers Communications 117

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Lastly, create a profile of your ideal customer.

Product 105

Product SEO Gen Z Transform 105

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. The secret weapon may be BuzzSumo.

Market Research 96

Market Research Content Marketing Analytics SEO 96

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023.

Marketing Plan 93

Marketing Plan SEO Gen Z User-Generated 93

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Need to know how to set up form conversion tracking in Google Tag Manager? The phone book was replaced by online search.

Thought Leadership 141

Thought Leadership Telemarketing Transform Direct Mail 141

Search Engine Land

MARCH 28, 2024

While Google Ads has built-in bidding algorithms and optimization features, some PPC marketers and advertisers still rely on Google’s Search Ads 360 (SA360) for managing complex campaigns. What is Search Ads 360 (SA360)? Using templates and feed automation to streamline ad creation and management processes.

Retail 86

Retail Shipping CRM Analytics 86

Search Engine Land

APRIL 30, 2024

This article explains what INP is, why it has replaced FID, how to check your site’s INP score, and various techniques to improve INP and enhance website responsiveness. Your Google Search Console report will no longer show FID. If you want to run PageSpeed Insights on your own, go to PageSpeed Insights.

eCommerce 98

eCommerce SEO Search Marketers Marketing 98

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Direct Mail 97

Direct Mail Marketing Marketers Transform 97

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. Today, you really can’t have too many creators on your marketing team.”

Thought Leadership 107

Thought Leadership Marketing Marketers Management 107