SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies.

Marketing Strategy 113

Marketing Strategy Marketing Marketers SEO 113

Search Engine Land

MAY 7, 2024

That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. While AI will undoubtedly eliminate some jobs, it will also create new jobs. “Exactly how worried I am keeps changing. . Why we care. Google SGE fears.

SEO 105

SEO User-Generated Digital Marketing Search Marketers 105

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Understanding the importance of this part of the business 1.

Digital Marketing 104

Digital Marketing Retail Marketing Marketers 104

Search Engine Land

APRIL 19, 2024

While we have the PageSpeed Insights tool, it unfortunately only works on one page at a time. The Page Timings report in Universal Analytics surfaced specific pages on your site that were slowest, allowing you to prioritize which pages to evaluate and optimize. Google Search Console Pros : Free.

Analytics 102

Analytics SEO Customer Management 102

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. We’re nothing if not adaptable! It’s YOUR data! Want to try it out?

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Search Engine Land

MARCH 13, 2024

However, one consistent pain point has been the lack of visibility into search queries triggering ads. Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. Search categories that queries are grouped into.

Advertising 119

Advertising Advertisers User-Generated Search Marketers 119

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. And you can also use this framework to figure out how to best use GA4 within your organization.

Digital Marketing 114

Digital Marketing Marketing Strategy Gen Z Food 114

Search Engine Land

APRIL 26, 2024

Keeping your website strategy tied to traditional notions like keyword research based on search volume is a recipe for a slow but certain death. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Lastly, create a profile of your ideal customer.

Product 107

Product SEO Gen Z Transform 107

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. With its integration with Amazon Bedrock, Qlik Cloud users can now seamlessly leverage natural language to create new AI-driven insights on AWS.

Transform 97

Transform PR User-Generated Industry Insights 97

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. The secret weapon may be BuzzSumo.

Market Research 101

Market Research Content Marketing Analytics SEO 101

Backlinko

MAY 13, 2024

Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. Without adding more work to your day.

Price 62

Price SEO Management User-Generated 62

Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? Creating an SEO and content strategy around the old terms.

New Markets 134

New Markets SEO Energy Inbound Marketing 134

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Create a robust first-party data strategy LinkedIn recommends setting up a strong framework for collecting and using first-party data. Why we care.

Finance 120

Finance Health CRM New Technology 120

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform.

Analytics 106

Analytics Marketing Marketers Inbound Marketing 106

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Search Engine Land

MAY 17, 2024

How many years of data do you want to keep? Decide how far back you want to archive data from. Consider how often you typically report on your data. Get the daily newsletter search marketers rely on. Create a new Google Sheet and add the Google Analytics spreadsheetadd-on. Is it weekly?

Analytics 110

Analytics Search Marketers Customer SEO 110

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. Need to know how to set up form conversion tracking in Google Tag Manager? The phone book was replaced by online search.

Thought Leadership 142

Thought Leadership Telemarketing Transform Direct Mail 142

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it's informed and driven by empathy. Be open to feedback.

Marketing 128

Marketing Marketers Entertainment Education 128

Rock Content

APRIL 22, 2024

When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more. In this article, you will have a glimpse into the report from a marketer’s perspective. But how are marketers using it daily?

User-Generated 52

User-Generated Marketing Marketers Branding 52

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 124

Influencer Marketing Whitepaper User-Generated Marketing 124

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Hootsuite can help.

Management 88

Management Price Analytics User-Generated 88

Search Engine Land

APRIL 8, 2024

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

Finance 101

Finance Manufacturing Health Education 101

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. Are there annual reports you can download and read? Think of how this information might affect the business’ trajectory in 2024, particularly search. How well do you know your audience?

SEO 138

SEO PR Customer Journey Health 138

Search Engine Land

JANUARY 9, 2024

It also doesn’t automatically show Google Search Console (GSC) data in its reports. To view valuable organic search insights in GA4, you need to manually connect your Search Console property and publish reports. Be a verified owner of the Search Console property. Click on the blue Link button.

Analytics 107

Analytics Management Search Marketers Product 107

Unbounce

JULY 5, 2023

Ever wonder how Netflix knows what shows to recommend? Or how Google Docs can finish your sentences? Netflix keeps tabs on what you watch and how you rate it, then based on all the information it’s accumulated, it’s able to make predictive recommendations (usually darned good ones) on what it thinks you might like.

Transform 126

Transform Analytics Marketing Marketers 126

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Direct Mail 91

Direct Mail Marketing Marketers Transform 91

Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. How to set them up. How to use the insights. This gives marketers a tidy look into a few opportunities.

SEO 116

SEO Thought Leadership Price Product 116

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 90

Price Market Segmentation SEO Market Research 90

Search Engine Land

APRIL 26, 2024

Assess the impact on your site The first step is determining how the latest update has affected your site. Get a visibility overview The best starting point is to look at search visibility often using tools like Semrush, Ahrefs or Sistrix. This will give you a better view of how any changes are actually affecting your results.

SEO 122

SEO Communications Place Analytics 122

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 111

SEO Gen Z User-Generated Entertainment 111

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. The reality is that you need a balance of the two — art and science — creativity and analytics – to be successful in your content marketing. Other brands will find success while you watch.

Marketing Strategy 81

Marketing Strategy Content Marketing Key Performance Indicator Analytics 81