Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. So, let’s learn from each other, even if we do so indirectly.

Shoppers 123

Shoppers B2C eCommerce Marketing 123

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? ” This means developing goals and objectives and a plan for achieving them before figuring out how to put that strategy into action.

Email Marketing 91

Email Marketing Law Marketing Marketers 91

Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.  

Marketing 102

Marketing Marketers User-Generated Marketing Strategy 102

Hubspot Marketing

NOVEMBER 2, 2022

Do you remember your first A/B test you ran? There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. Nerdy, I know.). Let's dive in.

Email Marketing 140

Email Marketing Place Analytics Customer 140

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Why we care.

Finance 120

Finance Health CRM New Technology 120

Search Engine Land

APRIL 19, 2024

Do you ever check the ad asset report for an RSA and see “pending”? Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

Shipping 103

Shipping User-Generated Advertising Advertisers 103

Search Engine Land

JANUARY 30, 2024

You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not. Test, refine and test again. Over time, you’ll need to revisit your tests as visitor behavior changes. or higher CVR, you’re actually doing really well.

SEO 113

SEO Transform Copywriting Law 113

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. We also know businesses that keep investing in email marketing are better off when the economy improves.

Email Marketing 126

Email Marketing Marketing Marketers CMO 126

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. If this is happening most of the time, you’re in a good place.

Customer 98

Customer Customer Journey Marketing Marketers 98

Hubspot Marketing

JANUARY 5, 2024

I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? What is ASO Marketing?

Marketing 96

Marketing Marketers Marketing Strategy SEO 96

SocialPilot

APRIL 22, 2024

Do you know what the optimal Reel posting timing is for your brands? Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels.

Analytics 105

Analytics Branding Promotion Marketing 105

Martech

OCTOBER 14, 2022

In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions. The Comoto Family of Brands is one such retailer.

Transform 117

Transform Branding Retail Communications 117

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? Then the internet came along and changed the game.

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, many business owners aren’t sure how to answer this question. What does product marketing do? Here’s a look at the basics of product marketing.

Product Marketing 111

Product Marketing Product Inbound Marketing Marketing 111

SMA Marketing

JANUARY 11, 2024

Do you know the meaning of CRM? How about CMS or COS? The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Search Engine Land

FEBRUARY 29, 2024

Nothing will teach you how to maximize what is possible faster than spending your own money and turning a profit from ad buying. Nothing will teach you how to maximize what is possible faster than spending your own money and turning a profit from ad buying. You can test ad copy, bid strategies and campaign structures.

Finance 107

Finance Transform Industry Insights Retail 107

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Why A/B Testing Is Crucial to Digital Marketing Success.

Digital Marketing 137

Digital Marketing Marketing Strategy Analytics Promotion 137

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. Over the last several decades, our industry has grown and flourished on an overabundance of data.

Traditional Marketing 122

Traditional Marketing Marketing Marketers Digital Marketing 122

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

CRM 109

CRM Marketing Marketers Customer Journey 109

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”. Source: George Khachatryan.

Marketing Automation Platform 139

Marketing Automation Platform New Technology Digital Marketing Place 139

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. What is Content Marketing?

Marketing Strategy 82

Marketing Strategy Content Marketing User-Generated Marketing 82

Rock Content

JULY 22, 2020

Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Few tools are as fundamental in this process as A/B tests. In this text, you will learn: What is A/B testing? What is A/B testing?

User-Generated 139

User-Generated Analytics Digital Marketing Place 139

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Yet, we enhanced our outreach by testing, learning, and focusing on key metrics.

Transform 123

Transform CMO Marketing Marketers 123

Martech

OCTOBER 9, 2023

In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. This is not a license to try to manipulate your customers into doing what you want them to do. You also can use GenAI in your A/B testing.

eCommerce 135

eCommerce Price Email Marketing Retail 135

Litmus

MAY 18, 2022

More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. That’s why 55% of marketers are making personalization a priority, especially for their email program. 9 in 10 marketers believe personalization is imperative to overall business strategy. One way to stand out?

Marketing 98

Marketing Marketers Email Marketing Place 98

Search Engine Land

OCTOBER 14, 2022

In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions. The Comoto Family of Brands is one such retailer.

Transform 90

Transform Branding Retail Marketing 90

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? Do they have the skills needed to adopt this technology and take full advantage of its capabilities? They’re good for refining texts and creating some A/B versions of texts,” Brearton said.

Entertainment 123

Entertainment Marketing Marketers SEO 123

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

eCommerce 133

eCommerce Customer Management Email Marketing 133

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset.

Email Marketing 115

Email Marketing Price eCommerce Customer Acquisition 115

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. Well, duh.)

Analytics 111

Analytics Transform Digital Marketing Management 111

Hubspot Marketing

DECEMBER 12, 2023

From weekly stand-ups to spammy emails, chatter about artificial intelligence (AI) has saturated the marketing space over the last year. With all the information out there, it can be difficult to even know how to understand and implement AI. Now, you might be wondering, how can you get similar results, or better?

Transform 94

Transform User-Generated Marketing Marketers 94

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. If you want to keep up with the latest consumer expectations , you need to find the right email marketing platform for your business. Email marketing trends to watch in 2021.

Email Marketing 136

Email Marketing Price eCommerce User-Generated 136

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Don’t let the automated part fool you, though. The key here is scale.

Email Marketing 145

Email Marketing Marketing Marketers Communications 145

Neil Patel

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketing 134

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 91

Promotion User-Generated eCommerce Marketing 91