Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. Canva (for image editing) ? Well, I bet you have tested a lot of AI features this year.

Transform 81

Transform Price CRM User-Generated 81

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. At a high level, there are three benefits your marketing team will gain by working with AI: Improved efficiency.

Copywriting 126

Copywriting User-Generated CRM Marketing 126

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. You can also use AI Content Writer to generate outlines, headlines, and content ideas in a pinch.

Price 101

Price User-Generated Marketing Marketers 101

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. The catch for Canva’s success?

Advertising 52

Advertising Advertisers Place Customer 52

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Jeff Bullas

JANUARY 29, 2023

There are many types of tools to help us make things as knowledge workers, creators and makers. We use the internet to find information via search engines, get our entertainment and buy goods and services online. The most used paid streaming service is Netflix with 209 million subscribers worldwide and a revenue of $30 billion in 2021.

Entertainment 217

Entertainment User-Generated Communications Management 217

AWeber

NOVEMBER 8, 2022

And around the holidays, you can make your marketing really fun! Instead, try one of our nine ideas for eye-catching and engaging holiday marketing. So our first holiday marketing idea is to throw your customers a party. Don’t just send another email telling people to buy your products. Create a holiday gift guide.

Food 100

Food Promotion Marketing Marketers 100

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Customer Journey 102

Customer Journey Customer Whitepaper Marketing 102

Adobe Experience Cloud Blog

JUNE 2, 2020

Recent reports have shown that many companies plan to reevaluate their budgets with a focus on eliminating non-business essential marketing. Therein lies the keyword that will guide marketing in the post-COVID era – business essential. To succeed at driving business value and stay relevant, marketers need to upskill and cross-skill.

Thought Leadership 171

Thought Leadership Finance Marketing Marketers 171

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Management 142

Management Whitepaper Marketing Automation Platform CRM 142

Hootsuite

OCTOBER 25, 2023

The top 6 Instagram Reels editing apps If you want to compete with the millions of content creators and businesses out there producing cinematic video content for social media, then you need to be serious about using Reels for business. You can use Canva to add images, graphics, and text to your video.

Price 87

Price Social Media Marketing Target Market Management 87

Buffer Marketing

APRIL 23, 2024

”  “It saves a lot of back-and-forth emailing if you're able to share a media kit early on in the conversation. ”  There are many influencer media kit templates you can use to simplify things, but there are drawbacks to just copy-pasting your numbers into a Canva template. Enter: a media kit.

Influencer Marketing 99

Influencer Marketing Social Media Marketing Price Fashion 99

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. It’s called the marketing funnel. What is the Marketing Funnel? Need proof?

Email Marketing 117

Email Marketing Customer Education eBook 117

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

AWeber

OCTOBER 26, 2023

Especially if you know how to create an ebook for free. Especially if you know how to create an ebook for free. In this post, let’s handle everything from the abstract (how do you come up with topics?) Here’s what you’ll need to know about how to create an ebook. Ebooks have been around since the dawn of the digital age.

eBook 88

eBook Thought Leadership Price Finance 88

SMA Marketing

OCTOBER 26, 2023

Search engines play an essential role in helping web users find the content they need, and understanding how they work is key to getting your website ranked highly. Search engine crawlers use links and sitemaps to discover pages on the web, then generate an HTML version of the page using its HTML, JavaScript, and CSS information.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

GrowMatik

MAY 10, 2023

Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. How can AI revolutionize smart marketing automation? This is a daunting task for many marketers and business owners.

Digital Marketing 90

Digital Marketing User-Generated Transform Analytics 90

Hubspot Marketing

AUGUST 10, 2022

Every day, we're on the receiving end of a direct marketing campaign. In this article, you'll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The Benefits of Direct Marketing. How to Create a Direct Marketing Strategy. Define your target market.

Direct Marketing 125

Direct Marketing Marketing Strategy Direct Mail Target Market 125

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. Needless to say, it’s really important to know how to create this special mission statement.

Content Marketing 100

Content Marketing Marketing Marketers Branding 100

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. According to the Sprout Social Index™ , in the next two years 88% of marketers expect to hire a new team member. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media Marketing 114

Social Media Marketing Price Marketing Marketers 114

Hubspot Marketing

FEBRUARY 8, 2023

They're also crucial for marketers when promoting or advertising a product. Read on to learn more about product attributes, their importance, and how to incorporate them into your marketing strategy. Read on to learn more about product attributes, their importance, and how to incorporate them into your marketing strategy.

Product 101

Product Manufacturing Price Marketing 101

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Once the basics are out of the way, I’ll provide my thoughts on how these new AI tools are total disrupters and explain the large language model (LLM) and app ecosystem.

Price 132

Price User-Generated Education eBook 132

Digital Marketer

OCTOBER 9, 2023

As we gear up for 2024, the marketing and sales landscape is evolving at breakneck speed, with Artificial Intelligence (AI) at its core. We’ll also explore real-world case studies of how other digital marketers are leveraging these concepts for unparalleled success.

Customer Journey 99

Customer Journey CRM Marketing Marketers 99

Hubspot Marketing

MAY 20, 2024

Book marketing felt completely overwhelming to me (which I'm embarrassed to say as a professional marketer). And there are endless book marketing strategies and click-bait articles on how to become a New York Times bestseller. Marketing and publicity take time. Getting the “It's a great book, you did it!”

Promotion 54

Promotion Marketing Marketers Transform 54

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. So much treasure out there, but how do you find it? Intuitive interface and usability A tool is only good if you enjoy using it. Look for an appealing interface, clear CTAs and guiding buttons, and ease of use.

Price 89

Price Social Media Marketing CRM Analytics 89

Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Hubspot Marketing

AUGUST 7, 2023

Here, I chatted with social media experts at brands that have already excelled on the platform — Shopify, Canva, and HubSpot — to learn their tips for gaining a following on the app and matching the platform's more personal tone. How Your Brand Can Excel on Threads [4 Powerful Tips] 1. When Threads was first announced, I was wary.

Gen Z 95

Gen Z Thought Leadership User-Generated Advertising 95

Exposure Ninja

JUNE 7, 2022

The way people use LinkedIn is different to other social networking sites, and so are the ways you market yourself on the platform. In today’s guide, we’ll be covering three different strategies you can use to build your company’s presence on LinkedIn, as well as connect with your customers. Who uses LinkedIn?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create. Let’s dive into 10 standout examples of companies using AI, featuring the likes of Canva, Notion, and Wistia.

Branding 52

Branding User-Generated Transform Email Marketing 52

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create. Let’s dive into 10 standout examples of companies using AI, featuring the likes of Canva, Notion, and Wistia.

Branding 52

Branding Transform User-Generated Analytics 52

Duct Tape Marketing

JANUARY 29, 2020

What’s Podcasting Got To Do With Marketing? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Guy Kawasaki. Today’s guest on the Duct Tape Marketing Podcast is Guy Kawasaki. He is an author, speaker, podcaster, and Chief Evangelist for the online graphic design tool Canva.

Marketing 73

Marketing Marketers Marketing Strategy Customer 73

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 108

Transform CMO User-Generated Management 108

Digital Marketer

JUNE 21, 2022

Learn more about your Customer Avatar Canvas in our new and improved eCommerce Marketing Mastery course: [link]. One of the core concepts we teach in this certification is mastering your customer avatar canvas! The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022! Click here.

eCommerce 83

eCommerce Customer Customer Journey Product 83

AWeber

DECEMBER 19, 2023

I can’t tell you how many times I’ve tried to start writing only to quickly get discouraged that my newsletter doesn’t look all that great. Let’s not assume people remember us from our catchy email address. It looks plain. It looks average. I am not afraid to admit - It would look boring and I wouldn’t read it myself.

Promotion 99

Promotion Branding Product Place 99

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Understood?

Customer 87

Customer CMO User-Generated Advertising 87