Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? or “How will a 10% change to upper-funnel media impact bookings?”

Marketing Mix 107

Marketing Mix Marketing Marketers Finance 107

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? But how do you influence your customers’ behaviors? Are your marketing efforts aligned with your customer’s goals? Why is this important?

Customer Journey 134

Customer Journey Customer Whitepaper Marketing 134

Search Engine Land

MARCH 22, 2024

of the global search market share in February, per StatCounter. Change comes from where you least expect it. ” Could OpenAI’s ChatGPT be that unexpected change? Maybe it’s really interesting to go say, “How do we help you get the answer or the information you need? It has ascended to monopoly status and 91.6%

Industry Insights 123

Industry Insights Advertising Advertisers Product 123

Martech

NOVEMBER 7, 2023

I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. What does this have to do with digital marketing? Quite a bit.

Energy 103

Energy Advertising Advertisers Price 103

Hubspot Marketing

AUGUST 12, 2022

In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to 2022 and not much has changed. We’ll cover that and more below.

Gen Z 140

Gen Z Education Marketing Marketers 140

Hubspot Marketing

MARCH 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. These BIPOC-owned brands will learn from popular TikTok creators including Amy Chang ( @bondenavant ), Nyma Tang ( @nymatang ), and Rocio Lopez-Jimenez ( @rocio.roses ).

Retail 99

Retail Analytics Advertising Advertisers 99

Digital Marketer

MARCH 16, 2023

During 2022, DigitalMarketer generated 181 articles, 101 podcasts, and 141 youtube videos for public consumption (we also generated over 1,000 gated videos but we won’t include that data here). In our Content Marketing Certification we teach you how to build the Content Performance Report.

Copywriting 72

Copywriting Social Media Marketing Retail Digital Marketing 72

Search Engine Land

JUNE 27, 2023

While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. Google’s new ad type announcements at Google Marketing Live (i.e., How relevant your ad is to the user.

Advertising 94

Advertising Advertisers User-Generated Price 94

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? And they’re giving content marketers a whole host of gifts including but not limited to: Free time: AI tools really have freed me up to think strategically with support in ideating, creating, and editing all types of content.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. “This year is going to be transformative!” What else is corroborating this prediction?

Gen Z 120

Gen Z Entertainment Transform User-Generated 120

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years.

Gen Z 52

Gen Z Millennials Health Transform 52

Pam Didner

MAY 7, 2021

Watch this video where I discuss how to implement Artificial Intelligence into your marketing for your business | Tools & Strategy Pitch. And how can we help them to learn? Here are the benefits of Artificial Intelligence in the context of marketing. AI is everywhere…. That’s AI at work. You won’t regret it!).

Customer Journey 121

Customer Journey Marketing Marketers eBook 121

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. This article explores the SEO-UX paradox and how businesses can achieve visibility and user delight through a holistic approach that aligns with search engine algorithms and human needs. Get the daily newsletter search marketers rely on.

SEO 92

SEO Gen Z User-Generated Health 92

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. “This year is going to be transformative!” What else is corroborating this prediction?

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. I attended a workshop on how to be a futurist. Biggest threat in 2024 is voice fakes, in 2025, realistic video avatars. I’ve been attending SXSW since 2010.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. 4:04] How would you compare and contrast TikTok and Instagram? [5:04] 2022) Edition. Check it out.

Marketing 96

Marketing Marketers Customer Journey Education 96

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. The weirder the better) • What seasonal changes affect their business? Who do they aspire to be?

Whitepaper 107

Whitepaper Education Content Marketing Marketing Strategy 107

SmartBrief - Marketing

JULY 20, 2023

What is a mid-year marketing checkup? A marketing checkup isn’t unlike your regular twice-yearly dental checkups. You’ll take an inventory of all your marketing programs and campaigns run to date: The content you’ve created including assets such as emails and landing pages. Then you can make changes.

Whitepaper 52

Whitepaper Marketing Marketers Energy 52

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. How are they using it? And what does that mean for business?

Advertising 145

Advertising Advertisers Marketing Marketers 145

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. This leads to a lot of low-quality, low-value social media, blog posts, and even videos. I don’t blame creators who go that route.

User-Generated 72

User-Generated SEO Copywriting Entertainment 72

Search Engine Land

OCTOBER 10, 2023

This article explores findability and how a robust omnichannel findability strategy can help brands create meaningful and lasting customer relationships. There are now multiple search properties and formats (text, image, video, virtual reality, augmented reality, etc.) Digital video platforms (e.g., Consumption trends.

Key Performance Indicator 110

Key Performance Indicator Customer Journey Logistics User-Generated 110

Hubspot Marketing

APRIL 19, 2022

When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts.

Marketing 103

Marketing Marketers Entertainment Branding 103

Set Up

SEPTEMBER 13, 2022

New trends brought on by the pandemic and social media have forced the Snack and Beverage industries to pivot in order to meet the demands of their changing consumer base. TL;DR: Consumers are making healthier, more informed consumption choices and brands are trying to catch up without taking advantage of them. Data doesn’t lie.

Health 52

Health Energy Thought Leadership Shoppers 52

Sachs Marketing Group

SEPTEMBER 28, 2022

It’s been well over a decade since social media began trailblazing through the Internet, and forever changing the landscape of media and content consumption. How Much Should You Focus on Social Media? But with those obvious answers out of the way, how much time and energy should you put into your social media management? .

Whitepaper 61

Whitepaper Retail Millennials Energy 61

Hubspot Marketing

JULY 28, 2020

In 2020, video is more important to consumers than ever before. Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and Gen Z consumers.

Gen Z 145

Gen Z Millennials Entertainment Video Marketing 145

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From the early days of Six Degrees to the rise of TikTok and the introduction of Threads, brands have had to adapt to this constantly changing landscape. And as a result, so has the role of social media managers.

Entertainment 91

Entertainment Transform Social Media Marketing Communications 91

Martech

AUGUST 3, 2021

“Video killed the radio star” sang The Buggles prophetically in the first music video broadcast on MTV. That was 40 years ago this year, and although radio stuck around it’s just become routine for us to expect video along with the audio. Many videos, many views. Moods and Rewind.

Transform 121

Transform Energy Entertainment Advertising 121

Buffer Marketing

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. Here is their advice for someone looking to grow in the field.

PR 107

PR Social Media Marketing Management Analytics 107

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Advertisers Manufacturing Transform 52

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement.

Gen Z 145

Gen Z Millennials Finance Education 145

Buffer Marketing

FEBRUARY 8, 2024

How these LinkedIn Creators are changing their strategies in 2024 As LinkedIn continues to evolve, positioning itself as a pivotal platform within the creator economy, it's clear that the landscape for professionals who create is expanding.  For instance, she used ChatGPT to develop unique content pillars and post ideas.

Gen Z 103

Gen Z User-Generated Social Media Marketing Analytics 103

Buffer Marketing

OCTOBER 23, 2023

Monitor how this change may impact traffic referrals and content discoverability. Observe how this fee introduction impacts user growth and engagement in these regions. Get the need-to-know highlights from the social media industry that happened the week of October 16-20.

Gen Z 84

Gen Z Affiliate Marketing User-Generated Law 84