Martech

MAY 9, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI CEO Sam Altman. This could have a radical impact on the structure of marketing departments and the daily work lives of marketers and lead to the rise of the marketing generalist.

PR 115

PR Transform CMO Marketing 115

Martech

FEBRUARY 7, 2024

I remember when the web was brand new, unknown and scary to many people. There will be a significant movement toward improving people’s problem-solving skills as they learn to use automation with their human brains. If all your marketers do is spit out the same thing repeatedly, they’re not adding much human value.

Millennials 122

Millennials Marketing Marketers Marketing Automation Platform 122

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Combined with human creativity and expertise, they unlock limitless potential for your brand. 26% of marketers within the United States agree that using AI and machine learning has helped them optimize their content for a better ROI. On top of that?

Content Marketing 97

Content Marketing Marketing Marketers Analytics 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. These days, they’re adding more AI features to help retrieve detailed insights more easily.

Transform 107

Transform Content Marketing Marketing Marketers 107

Rock Content

MAY 6, 2024

Emotion is perhaps one of the most powerful forces when it comes to human nature. That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings. What is Emotional Marketing?

Customer loyalty 81

Customer loyalty Food Marketing Marketers 81

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. The interview is behind a paywall, but Paul relayed this specific quote about the doom of marketing and Artificial General Intelligence (AGI). ” You can see why a quote like this would twist your shorts. Is this true?

Non-Profit 83

Non-Profit Law Transform Marketing 83

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Choose a regular business name for your mailbox instead.

Email Marketing 132

Email Marketing Marketing Marketers CRM 132

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Generative AI (genAI) is an incredible breakthrough , but it’s not human, and it’s not going to do exactly what people think it should do.

Marketing 114

Marketing Marketers Customer loyalty Education 114

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you in danger of losing your voice and jeopardizing your client engagement online? Are you being honest?

Marketing Automation Platform 138

Marketing Automation Platform Marketing Marketers User-Generated 138

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

User-Generated 115

User-Generated Marketing Marketers Advertising 115

Digital Marketer

SEPTEMBER 18, 2023

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. But truth be told, a lot of AI content lacks the warmth, the humor, the “je ne sais quoi” that makes us human. We’ve all been there.

Transform 120

Transform User-Generated Marketing Marketers 120

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing 130

Marketing Marketers CMO CRM 130

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Your AI system should do the same, ensuring quick and efficient access for creating outputs.

User-Generated 143

User-Generated CMO Marketing Marketers 143

Businesses Grow

SEPTEMBER 27, 2023

In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers who aspired to do something greater than trick people into clicking links. Bravo for Brevo!

Entertainment 100

Entertainment Marketing Marketers Market Trends 100

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear? You want to capture more leads.

Whitepaper 65

Whitepaper Marketing Marketers User-Generated 65

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Thinking, Fast and Slow’ by Daniel Kahneman This an intriguing exploration of human cognition backed by decades of academic research. It’s also valuable to look outside of the industry. See terms.

SEO 121

SEO Marketing Marketers New Technology 121

Martech

FEBRUARY 20, 2024

But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world. One takeaway is that we are all human and fallible. Have you mapped all the steps in your deployment process and then written it out?

Email Marketing 127

Email Marketing Direct Mail Marketing Marketers 127

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Digital Marketer

JANUARY 11, 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer.

Digital Marketing 93

Digital Marketing Marketing Marketers Communications 93

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Food 128

Food Marketing Marketers CRM 128

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 131

Customer Journey Email Marketing Marketing Marketers 131

Martech

SEPTEMBER 20, 2022

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. If marketers communicate these values, customers will be reassured that there is a human behind the automated tools.

Customer 141

Customer Customer Journey Communications Marketing 141

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. It should never be skipped or overlooked.

Whitepaper 132

Whitepaper Transform User-Generated Marketing 132

Businesses Grow

OCTOBER 25, 2023

I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. When does it actually makes sense to make your marketing messy? How can mistakes, problems, and even off-key singers improve your marketing? The singer is off-key. I’m not the only one who noticed. I had to know.

Direct Mail 123

Direct Mail Marketing Marketers Advertising 123

Martech

APRIL 22, 2022

AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities. Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization.

Transform 145

Transform Marketing Marketers Analytics 145

Rock Content

SEPTEMBER 12, 2023

Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. What is Marketing Research?

Market Research 83

Market Research Marketing Marketers Traditional Marketing 83

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. When you put yourself in your customers’ shoes, you can more easily acknowledge struggles and think critically about the best solutions. Put the customer at the forefront.

Marketing 127

Marketing Marketers Entertainment Education 127

Unbounce

JULY 5, 2023

Or how Google Docs can finish your sentences? Similarly, Google has watched how humans craft language—what you type and which words tend to go together. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) How is AI used in marketing? The answer: AI, baby.

Transform 126

Transform Analytics Marketing Marketers 126

Martech

MAY 16, 2023

AI applications and generative AI tools are becoming more widely available to marketers , but are marketers ready for them? AI requires human supervision As AI evolves, capabilities will expand. It can structure data and a massive amount of data in a way that the human mind can’t even comprehend or compute.

Entertainment 128

Entertainment Marketing Marketers SEO 128

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. First, what is AIOps? Digital asset management.

Transform 117

Transform Marketing Marketers Traditional Marketing 117

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. Get the daily newsletter search marketers rely on.

User-Generated 116

User-Generated Advertising Advertisers Promotion 116

Hubspot Marketing

NOVEMBER 18, 2022

As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. Image Source.

Influencer Marketing 131

Influencer Marketing Marketing Marketers Market Trends 131