AWeber

FEBRUARY 7, 2024

Sending emails can feel intimidating at first. It may even cause some “ email anxiety ” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. You can only answer these with email testing (which by the way IS a best practice).

Email Marketing 102

Email Marketing Marketing Marketers Energy 102

Martech

APRIL 10, 2024

The move responds to consumer interest in AI for commerce, with Emarsys’ own data showing 64% of consumers believe AI has improved their commerce experiences. AI Product Finder and Subject Line Generator. CEO Joanna Milliken Fuel for your marketing strategy. Business email address Sign up now Processing.

Product 104

Product Retail Email Marketing Marketing Strategy 104

Hubspot Marketing

MARCH 6, 2024

Not long after I got home, I saw an email from the restaurant in the inbox. Surveys inform everything from customer experience to product ideation to marketing strategy. Whether you want to collect data for market research or run a customer satisfaction survey , promoting your survey in an email is a direct way to generate responses.

Food 94

Food Finance User-Generated Customer 94

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Search Engine Land

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3

Email Marketing 128

Email Marketing Copywriting Marketing Marketers 128

Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Most Important Metrics for Effective Email Marketing. However, the challenge is worth it.

Email Marketing 134

Email Marketing Marketing Marketers Promotion 134

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Marketing Automation Platform 122

Marketing Automation Platform Customer Journey Marketing Marketers 122

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Prompt: What is data-driven, targeted marketing? For this prompt, try selecting the Chief Marketing Officer persona.

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 144

Email Marketing Marketing Marketers Key Performance Indicator 144

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Do not buy email addresses. Abide by CAN-SPAM rules.

Email Marketing 142

Email Marketing eBook User-Generated Law 142

Hubspot Marketing

MAY 22, 2023

Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals.

Email Marketing 111

Email Marketing Price User-Generated Health 111

AWeber

APRIL 27, 2023

It’s hard to talk about modern marketing without mentioning artificial intelligence (AI). According to Influencer Marketing Hub, 61.4% of marketers have used AI in their marketing activities. One of the areas where we can witness various AI use cases is email marketing. How is AI used in email marketing?

Email Marketing 91

Email Marketing Transform Marketing Marketers 91

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Email Marketing 110

Email Marketing Market Trends Marketing Marketers 110

AWeber

NOVEMBER 28, 2023

You know email marketing is a super effective way to nurture leads, turn them into paying customers, and retain existing customers. But achieving your goals requires sending emails consistently and frequently — likely at least once per week. And coming up with that many email marketing campaign ideas is tough.

Email Marketing 89

Email Marketing eCommerce Marketing Marketers 89

Hubspot Marketing

FEBRUARY 12, 2024

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” When you apply for an open role, this first impression usually happens when you send in your resume over email. The biggest hurdle?

Marketing 95

Marketing Marketers Management Communications 95

AWeber

MARCH 6, 2024

Include an email preheader in each message you send. What is an email preheader? When viewing a message in your inbox, an email preheader — also known as the Johnson Box or preview text — is a snippet of text shown next to or underneath the subject line. How long is the ideal email preheader text length?

Shipping 88

Shipping Promotion Email Marketing Customer 88

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Let’s dive in.

Email Marketing 91

Email Marketing Communications Law Transform 91

Hubspot Marketing

DECEMBER 7, 2022

I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites, from newsletters to your mother wanting to know when you plan to visit — it's a lot to sift through, never mind actually open. So, what does it take for someone to actually open an email? We Saw You Checking Us Out ?".

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Vertical Response

AUGUST 7, 2023

billion daily email users, email marketing remains one of the most effective and affordable forms of marketing. Whether you’re a small business owner or an email marketer, creating an email campaign that generates conversions and drives traffic is crucial. Do: Plan and segment your email list.

Email Marketing 88

Email Marketing Marketing Marketers User-Generated 88

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Today, there are more than 4.3

Email Marketing 101

Email Marketing Copywriting Marketing Marketers 101

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 115

Email Marketing Marketing Strategy Marketing Marketers 115

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel.

Email Marketing 89

Email Marketing Law Marketing Marketers 89

Orbit Media Studios

AUGUST 9, 2022

Visit any major blog and you’ll see email signup forms pop up, slide in and drop down. Because email is special. For those traffic sources, Big Tech is standing between you and your potential visitor. But email marketing is disintermediation. There is no giant, digital monopoly between you and your audience.

Email Marketing 142

Email Marketing Analytics CRM Digital Marketing 142

Hubspot Marketing

MARCH 3, 2023

Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. Table of Contents What is email engagement?

Real Estate 125

Real Estate CRM Email Marketing Energy 125

Campaign Monitor

MAY 17, 2023

It’s true — marketers don’t think about email open rates as much as they used to. Yet, to get your reader to the actual content of your email — to make that conversion — you have to get them to actually open the email. Segment your audience: Do not send the same generic subject line to your entire list.

Email Marketing 110

Email Marketing Advertising Advertisers Branding 110

Hubspot Marketing

MARCH 11, 2024

I've never been more nervous about writing a job application email than when applying for my first marketing internship. The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Here are some best practices to put those qualities on display in your email outreach.

Marketing 85

Marketing Marketers Communications Digital Marketing 85

Customers.ai

FEBRUARY 20, 2024

Did you know you can get a free email deliverability audit from Customers.ai? Start your free trial and get an automatic deliverability score! So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct?

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), Of course, not all of those billions of people are prospective customers for your business. Updated on April 18, 2024.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Martech

JANUARY 23, 2023

As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Losing a beneficial feature.

Email Marketing 112

Email Marketing Price eCommerce Customer Acquisition 112

Vertical Response

MAY 30, 2022

It’s been revealed that 64% of small businesses use emails to connect with consumers. . Many people think emails are old news. While social media is crucial to modern marketing, there’s still power behind an email. . Creating emails is overwhelming to a beginner, so we’ll offer some guidance. .

Email Marketing 109

Email Marketing Marketing Marketers Energy 109

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Vertical Response

JANUARY 29, 2024

Creating compelling email subject lines can be a game-changer for your online business. They are the first impression and a decisive factor in whether your email gets opened or ignored. Understanding the Importance of Email Subject Lines Email subject lines are more than just a summary of your email content.

Shipping 67

Shipping Fashion Email Marketing Analytics 67

Vertical Response

JULY 10, 2023

Email marketing is one of the most effective marketing channels for businesses looking to connect with their existing and potential customers. However, there is no one-size-fits-all formula when it comes to email marketing success. Test your Sender Name: The sender name is just as important as the subject line.

Email Marketing 68

Email Marketing Marketing Marketers Customer 68

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. Now is the time to question prior assumptions, change your thought process and find comfort in testing more than subject lines.

Key Performance Indicator 129

Key Performance Indicator Transform Marketing Mix Marketing 129

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). What could be missing from your inbound strategy?

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Martech

FEBRUARY 14, 2023

Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. Lovable brands embrace customers even when they aren’t in the mood or the market to buy. But you might not realize how email can drive that relationship.

Customer 128

Customer Retail Shoppers User-Generated 128

GrowMatik

MAY 10, 2023

Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. How can AI revolutionize smart marketing automation? This is a daunting task for many marketers and business owners.

Digital Marketing 90

Digital Marketing User-Generated Transform Analytics 90