Rock Content

MAY 9, 2024

Google’s Search Generative Experience (SGE) is changing how people interact with search results. This new AI-driven feature, part of Search Labs, combines information from multiple sources to give detailed answers directly on the search results page, reducing the need for users to click on links. How Does Google SGE Work?

Health 94

Health User-Generated Finance Advertising 94

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Customer Journey 110

Customer Journey Marketing Marketers Customer 110

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: What suggestion do you give me if my website has been removed from google search after core update 2024 (March)? Track changes in rankings, organic traffic, and user engagement metrics.

SEO 93

SEO User-Generated Health Analytics 93

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entities for PPC keyword expansion If you’re struggling to expand your keyword list, taking an entity-based approach could expand your horizons. See terms.

Food 95

Food Promotion Product Communications 95

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. In the realm of digital marketing , stagnation is not an option.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. After that, how you can improve prompts to get even better answers from me. Prompt: Give a brief overview of search generative experience. Answer: The Search Generative Experience (SGE) is a new AI-powered search engine developed by Google.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). The short answer: You improve your search visibility, trust, and ranking.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. This book explains how you can change your decision-making process for the better. Dig deeper: 10 things to eliminate from your life to be more productive at work 4. See terms.

SEO 121

SEO Marketing Marketers New Technology 121

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Follow up with what your main call to action or actions are, then ask it to develop some image prompts. AI can optimize this content for search engines, ensuring your startup gets the visibility it deserves.

Content Marketing 125

Content Marketing User-Generated Marketing Marketers 125

Search Engine Land

APRIL 26, 2024

With so many moving parts, pinpointing results and actions for your website can seem like an impossible task after a Google algorithm update finishes rolling out. Assess the impact on your site The first step is determining how the latest update has affected your site. If you’ve seen a large drop, check for messages.

SEO 123

SEO Communications Place Analytics 123

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Hubspot Marketing

JANUARY 5, 2024

As a marketer, I asked myself: What ASO marketing strategy did they use? On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. What is ASO Marketing? Gaining positive app reviews and improving ratings. Engaging your audience.

Marketing 100

Marketing Marketers Marketing Strategy SEO 100

OnPassive Marketing

JANUARY 19, 2024

It is leading the drive with its AI-powered search feature, Search Generative Experience (SGE), which is destined to transform how we access information online. It’s a leap forward in search engines, harnessing the power of generative AI to provide users with more comprehensive and contextually relevant answers to their queries.

Transform 145

Transform User-Generated SEO Advertising 145

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs.

Email Marketing 132

Email Marketing Transform Whitepaper Marketing 132

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

SEO 116

SEO Customer Journey eCommerce Customer 116

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Before we dive in, note that you can build all of these workflows with Insider — our AI-native platform for individualized, cross-channel customer experiences.

Price 52

Price eCommerce Marketing Marketers 52

Sachs Marketing Group

JANUARY 10, 2024

As a general guideline, you should redesign your website every 2-3 years. This timeframe ensures your site stays aligned with the latest design trends, technology advancements, and user expectations. Your website is responsible for making a good first impression on your customers.

Transform 96

Transform SEO Digital Marketing New Technology 96

Hubspot Marketing

DECEMBER 15, 2023

With more than a billion monthly users , Bing is the second most popular search engine globally. With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. That’s only a question that your team can answer. But what about Bing SEO?

SEO 89

SEO User-Generated Marketing Marketers 89

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns?

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What matters is that you reach your customers when they need to be reached, with the right experience. What do marketers mean when they say “real-time”?

Customer Journey 83

Customer Journey Marketing Marketers Customer 83

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. Siteimprove’s AI Generate is a website content optimizer that provides SEO content suggestions to enhance content.

User-Generated 112

User-Generated Marketing Marketers New Technology 112

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

B2C 108

B2C Marketing Mix Marketing Strategy Customer 108

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. This approach enhances the user experience and positively impacts search engine rankings by aligning the two. Why define your customer journey map?

Customer Journey 129

Customer Journey SEO Customer Logistics 129

Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. Best Black Friday Marketing Ideas. Leverage email marketing.

Marketing Strategy 142

Marketing Strategy Shoppers Marketing Marketers 142

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. As a savvy marketer, you’re keenly aware that a substantial portion of your website traffic operates in the shadows of anonymity.

Transform 117

Transform Customer Journey Marketing Marketers 117

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Ask your representative or customer support for guidance.

Transform 119

Transform Marketing Marketers User-Generated 119

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. Understanding your audience, staying up-to-date on trends, and analyzing competitors are crucial steps in creating content that resonates and drives results. Content alerts. Stay updated.

Market Research 102

Market Research Content Marketing Analytics SEO 102

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Promotion 96

Promotion User-Generated eCommerce Marketing 96

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. So, what is your website UX like?

Transform 90

Transform SEO Analytics Customer 90

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Rock Content

MAY 12, 2024

One type you’re probably acquainted with is the little talking windows that pop up on most business websites these days. Well, they’re important, and you need to learn about what makes the top AI chatbots and how they can work for your business. The bots can pull from information in your CRM to better respond to queries.

Communications 86

Communications Customer CRM User-Generated 86

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 84

Real Estate Marketing Marketers Promotion 84

Customers.ai

NOVEMBER 14, 2023

Yes, You Can Learn Who Is Visiting Your Site in 90 Seconds! In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to.

User-Generated 120

User-Generated Health B2C Analytics 120

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 123

Customer Acquisition Marketing Marketers Global Marketing 123

Rock Content

MAY 8, 2024

If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. After this official conclusion, you may have noticed a drop in traffic, positioning, and keywords on your website.

SEO 75

SEO User-Generated Copywriting Entertainment 75

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 103

Customer Non-Profit Real Estate Transform 103