Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. Marketing in the metaverse.

Gen Z 121

Gen Z Market Trends Millennials Marketing 121

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Rock Content

FEBRUARY 5, 2024

Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? But what about marketers? Via Meta 2.

Entertainment 78

Entertainment Industry Insights Retail Promotion 78

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

Advertising 92

Advertising Advertisers Marketing Marketers 92

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. Instagram’s Creator Marketplace can help brands find the creators best suited for their campaigns, and also help creators get discovered by brands. Why we care. How it works. Getting started.

Branding 116

Branding Advertising Advertisers Management 116

Hubspot Marketing

SEPTEMBER 28, 2022

Remember a few years ago when Instagram launched a Snapchat-like feature to its app? Well, today, Instagram is reportedly testing a feature that’s eerily close to the trending platform BeReal. In this article, we’ll talk about what this could mean for marketers. Is Instagram Becoming a BeReal Copycat? No followers.

Marketing 92

Marketing Marketers Branding 92

Hubspot Marketing

OCTOBER 17, 2022

To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I'm met with several new tools and features to create, organize, and promote my content. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template.

Social Media Marketing 134

Social Media Marketing Marketing Marketers Promotion 134

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. View this post on Instagram. View this post on Instagram. Snapchat Filters. Instagram Filters.

Fashion 145

Fashion Marketing Marketers Transform 145

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 74

Influencer Marketing Transform Marketing Marketers 74

Hubspot Marketing

MARCH 28, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In late February a new filter called “Bold Glamour” took TikTok by storm. The filter has been used in over 30 million videos to date. I am enough!

Education 108

Education Promotion Video Marketing Product 108

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  What is Instagram customer care?

Customer 109

Customer Communications Transform Social Media Marketing 109

Hubspot Marketing

MAY 8, 2023

Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with.

Influencer Marketing 128

Influencer Marketing Marketing Marketers CRM 128

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. I can use the social media tool to generate captions to promote the products on Instagram and TikTok.

Price 100

Price CRM Social Media Marketing Management 100

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing 110

Influencer Marketing Price Analytics Marketing 110

Search Engine Land

MAY 16, 2024

In Google’s Gemini era, apparently, links will now live in a Web filter. If you’re lucky, Web will be the fourth option you can choose (after All , Images , Video and News ) – or you may have to hunt for the Web filter under the More options. Clearly, he wasn’t wrong. We knew this was coming.

User-Generated 114

User-Generated Advertising Advertisers Search Marketers 114

Martech

MAY 2, 2024

The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover. It also automates marketing campaigns based on guest data. What do Facebook-parent Meta and the Catholic faith have in common?

Transform 88

Transform User-Generated Promotion Advertising 88

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 100

Branding Fashion Food COS 100

Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? Love you, Lo-Fi filter.) The Instagram algorithm loves early adopters of its new features.

User-Generated 133

User-Generated Millennials Food Analytics 133

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Retail 111

Retail Social Media Marketing Influencer Marketing Product 111

Social Media Examiner

SEPTEMBER 4, 2023

Want to generate higher quality leads with Facebook or Instagram ad campaigns? In this article, you'll learn how Facebook Instant Forms and conditional logic let you filter out unqualified prospects automatically. Looking for a way to qualify leads more efficiently?

Advertising 113

Advertising Advertisers Marketing Marketers 113

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Hootsuite

MARCH 11, 2020

While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. However, if the following points speak to your brand’s values, it might be right for your brand to use Snapchat for marketing purposes.

Marketing 145

Marketing Marketers Promotion Advertising 145

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

Search Marketers 124

Search Marketers SEO Marketing Marketers 124

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. In some cases, there are actual legal repercussions! No easy feat.

Law 100

Law Marketing Marketers Advertising 100

Duct Tape Marketing

DECEMBER 20, 2022

The Definitive Guide To Instagram Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jenn Herman. In this episode of the Duct Tape Marketing Podcast , I interview Jenn Herman. Jenn is a social media consultant, speaker, and globally recognized Instagram expert.

Marketing 96

Marketing Marketers Customer Journey Education 96

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails. Instagram first comment scheduling Your team can improve Instagram reach and engagement efficiently by using the new “first comment” support feature inside HubSpot.

User-Generated 89

User-Generated Law Management Communications 89

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

Search Engine Land

JANUARY 24, 2024

These tools make it easier for businesses to monitor brand impersonation, prevent scams, report intellectual property infringement, and block infringing content across Facebook and Instagram. Saved search: Frequently used search terms and filters are now stored, so they don’t need to be reentered. Why we care.

Branding 103

Branding Brand Management Management Search Marketers 103

Hootsuite

MAY 6, 2024

It also features social media scheduling, in-depth analytics, automated reporting, and easy social listening — everything you need to handle your social media marketing and customer service from one place. Sprout Social Source: Sprout Social Sprout Social offers an integrated social inbox that includes tagging and filtering functionality.

CRM 78

CRM Price Communications Social Media Marketing 78

Search Engine Land

AUGUST 24, 2023

The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Meta said?

Branding 95

Branding Promotion Search Marketers Product 95

Hubspot Marketing

FEBRUARY 27, 2023

So what does this new name have to offer marketers? In this post, we'll break down what Mastodon is and how to leverage it — according to an experienced and trusted marketing partner here at HubSpot. Then, click the three dots to the right of the search bar and click 'Search filters.' Image Source What can you do on Mastodon?

Social Media Marketing 111

Social Media Marketing Thought Leadership Marketing Marketers 111