Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.  Let’s get into it.

Affiliate Marketing 95

Affiliate Marketing Non-Profit Finance Promotion 95

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. To do this, consider leveraging social media selling tools. In this blog post, we’ll go over: What are social selling tools?

Price 100

Price CRM Social Media Marketing Management 100

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Advantage+ catalog ad s update.

Shoppers 122

Shoppers Advertising Advertisers eCommerce 122

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. The heart-shaped notification button seems to move with a mind of its own, IGTV has disappeared, and the addition of the Reels and Shop buttons has completely changed the way we interact with the platform.

Market Trends 111

Market Trends Marketing Marketers Affiliate Marketing 111

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. When we narrow it down to Instagram , how do they compare? Better Success with Influencer Marketing. View this post on Instagram. View this post on Instagram.

B2C 116

B2C Market Trends Marketing Marketers 116

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. However, the search landscape is evolving rapidly.

Advertising 128

Advertising Advertisers Gen Z eCommerce 128

Search Engine Land

FEBRUARY 21, 2024

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Associate Director of Influencer Innovation at Mavrck, Lindsey Gamble, shared a screenshot on Threads to show where the new Backdrop feature is located within Instagram. Backdrop explained.

Branding 118

Branding Product Marketing Marketers 118

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Social shopping networks. Should you focus on photos?

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 102

Branding Fashion Food COS 102

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 112

eCommerce Marketing Marketers Influencer Marketing 112

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Without the right tools, you’re essentially navigating a stormy sea in a leaky boat. It’s a one-stop shop that’s excellent for beginner creators and brands.

Key Performance Indicator 104

Key Performance Indicator Marketing Marketers Management 104

Rock Content

FEBRUARY 5, 2024

Instagram is turning up the volume in 2024, and you don’t want to miss the beat. Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? But what about marketers? Via Meta 2.

Entertainment 84

Entertainment Industry Insights Retail Promotion 84

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Martech

OCTOBER 20, 2023

This year, many holiday shoppers are planning to use AI tools for assistance in finding the right gifts and deals, a study by Sapio Research found. Additionally, 74% of shoppers think AI will also find deals and special offers as they shop. Additionally, 74% of shoppers think AI will also find deals and special offers as they shop.

Shoppers 128

Shoppers Retail Branding Product 128

Rock Content

APRIL 24, 2024

Marketing is one of the industries most significantly impacted by this trend. We’ve seen AI being used to answer simple questions, write content according to specific needs and prompts, provide ideas, and make analyses, which makes marketers’ lives easier and reduces costs — I am not getting into the quality realm for now.

User-Generated 67

User-Generated Advertising Advertisers Price 67

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. And as someone who now purchases the majority of her skincare products from "Swipe Up to Buy" links, I can attest: Social media shopping tools are effective. Facebook Shops and Pink Tag Boutique. Instagram Reels & Headway.

Gen Z 118

Gen Z eCommerce Fashion Retail 118

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal?

Social Media Marketing 98

Social Media Marketing Marketing Marketers Promotion 98

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. So does that mean influencer marketing is no longer effective? Marketing Snippets The latest marketing news and strategy insights. Not exactly.

Influencer Marketing 124

Influencer Marketing Social Media Marketing Marketing Marketers 124

Search Engine Land

DECEMBER 15, 2023

Video content is hugely popular on Instagram , with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. See terms.

Real Estate 122

Real Estate User-Generated Fashion Branding 122

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. ChatGPT is a publicly accessible tool owned by OpenAI. Aside from a paid subscription version called ChatGPT Plus, the tool is free. What is ChatGPT?

Marketing 144

Marketing Marketers Analytics Influencer Marketing 144

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. Which social media platforms are consumers really shopping on? If so which one(s)?"

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. We’ll get into specific tools later in this post. That’s more than 4.6 billion a decade ago.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. They may even like it and follow brands they adore.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. On the business side, the tools provided to you by these networks allow for easier partnership collaboration with brand creators.

Influencer Marketing 122

Influencer Marketing Promotion Branding Product 122

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 108

Energy Marketing Marketers Direct Mail 108

Neil Patel

JANUARY 4, 2021

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. That’s possible with Instagram shopping. What Is an Instagram Shop? How Does Instagram Shopping Work?

Product 145

Product Promotion Target Market Shoppers 145

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Marketers also cite Instagram as the most effective channel for engagement. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Girl Power Marketing

OCTOBER 20, 2022

Which marketing tactics helped them gain traction, and which were a bad use of their budget? Think of social media platforms as what they are: FREE marketing tools. Instagram has 1 billion monthly active users. Where do they shop? Do they prefer to stock up on staples or shop only when they need something?

Influencer Marketing 97

Influencer Marketing Branding Millennials Retail 97

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. View this post on Instagram. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. View this post on Instagram. Instagram Subscriptions.

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Why Is Instagram a Powerful E-Commerce Tool? 10 Ways to Grow an E-Commerce Brand on Instagram.

Branding 144

Branding User-Generated Price Shipping 144

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. Meta holds in its hand the favor of marketers and the potential for higher ad revenue. These tools make it even easier for advertisers to create images that fit Meta’s ad formats.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Ecommerce is your traditional online shopping experience. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

MAY 1, 2023

If you’ve been on social media lately, you know shopping has taken center stage on most platforms. How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. Why could this be?

Gen Z 92

Gen Z User-Generated Shoppers Shipping 92