Martech

MAY 16, 2024

‘Customer experience is solely the responsibility of the CX team’ Every department — from marketing to product development to sales — plays a role in shaping and delivering the customer experience. Focusing solely on satisfaction may overlook these other important outcomes. to deliver a better experience.

Customer 117

Customer B2C Transform Customer loyalty 117

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Job dissatisfaction jumped by 9% for managers and staff and 5% for those at the director level and up. We found interesting differences depending on job role and gender.

Management 107

Management Promotion Marketing Marketers 107

Backlinko

MARCH 13, 2024

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies. billion) and China ($2.88 billion China $2.88

Market Research 87

Market Research Non-Profit Transform Marketing 87

The CMO Survey

SEPTEMBER 27, 2023

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher.

CMO 288

CMO Transform Customer Acquisition B2C 288

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Talent Acquisition The job market and economy are ever-changing. People who feel trusted want to do a good job in return.

New Technology 59

New Technology Marketing Marketers Energy 59

Search Engine Land

MARCH 5, 2024

Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS).

Customer Journey 97

Customer Journey User-Generated SEO Digital Marketing 97

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. This information is then utilized to create personalized product recommendations, targeted marketing campaigns and customized user interfaces.

Transform 142

Transform Customer Customer Journey User-Generated 142

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Search Marketers 118

Search Marketers Pharmaceutical Marketing Marketers 118

Martech

MAY 13, 2024

There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way. Rocketlane does a great job of this with their Preflight user community in Slack and with in-person events. HubSpot also does a good job of leveraging its user community for this purpose.

Customer 110

Customer Product Management Communications 110

Martech

JULY 12, 2021

Almost one week ago, Sangram Vajre, co-founder of Terminus and host of the #FlipMyFunnel podcast, posed a very simple question : “What’s the one most important metric in marketing?”. Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs. revenue in the door) should be the key metrics.”.

CMO 128

CMO Marketing Marketers Branding 128

Sprout Social

JUNE 14, 2023

According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix. A rising tide lifts all ships.

Shipping 92

Shipping Marketing Marketers Management 92

Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. If stress is left unaddressed, it can escalate to “burnout,” which feels like extreme physical and emotional exhaustion, detachment from responsibilities, and a significant drop in job performance. Get the daily newsletter search marketers rely on. Slack message.

Search Marketers 105

Search Marketers Health Marketing Marketers 105

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Food 128

Food Marketing Marketers CRM 128

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. We’re seeking a motivated self-starter to join our growing marketing services team. You’ll participate with our customers and your team members in the ideation, creation, and execution of marketing programs that unearth prospective customers. Job Type: Full-time.

Succession Management 113

Succession Management Management New Technology Marketing 113

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Martech

JUNE 14, 2022

The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Marketers and Maestros leading the field. In our Salary and Career Survey we found primarily Marketers (53%) and Maestros (35%). Marketers vs. Maestros.

Promotion 96

Promotion Marketing Marketers Management 96

Hubspot Marketing

FEBRUARY 28, 2024

But it technically only “counts” if I’m using that side hustle as a sense of security in case I lose my day job as HubSpot’s Marketing Blog Editor. Career cushioning allows you to “cushion the blow” if you lose your job unexpectedly. Career cushioning isn’t specific to one job field or profession. Who is doing it?

Promotion 110

Promotion Place Branding Marketing 110

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 109

User-Generated Marketing Marketers CMO 109

Digital Marketer

NOVEMBER 28, 2022

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer , marketing managers rate their career happiness at 3.1 Further, how could a job that is perfectly suited for remote working still rate so low? Why Marketers Are Unhappy. billion in 2012 to $30.6

Marketing 84

Marketing Marketers Management Health 84

Hubspot Marketing

JANUARY 9, 2023

Now, we’re hearing directly from marketing leaders and getting their thoughts on the phenomenon, courtesy of our Executive Leadership survey of 500+ leaders. What Marketing Leaders Know about Quiet Quitting. What Marketing Leaders Know about Quiet Quitting. What Marketing Leaders Think about Quiet Quitters.

Health 103

Health Marketing Marketers Management 103

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Martech

APRIL 6, 2023

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. These opportunities contribute to high satisfaction among those who work in the thriving field. 74% of those surveyed reported being at least somewhat satisfied with their jobs. Why we care.

Promotion 102

Promotion Management Marketing Marketers 102

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 120

Transform Marketing Marketers User-Generated 120

Martech

JUNE 13, 2022

“Individuals who both ‘speak marketing’ and ‘speak machine'” — marketers and marketing technologists — “are worth their weight in gold.” The survey, conducted jointly by MarTech and chiefmartec.com, was fielded to 426 marketers in Q1 2022. ” The 2022 survey.

Promotion 97

Promotion Marketing Marketers Management 97

Martech

NOVEMBER 6, 2023

They need to know your company follows through on what it says because their job may depend on it. One of the most common errors B2B marketers make is not fully understanding their unique value proposition. First-party data is the cornerstone of B2B marketing. Emotional needs include: Trust. B2B buyers need to trust your brand.

Customer 136

Customer B2C Transform Customer Journey 136

Search Engine Land

AUGUST 9, 2023

There’s an overlooked problem in many of today’s companies and their marketing departments: a lack of education and leadership in search marketing. In this article, I’ll explain why there needs to be more education about search marketing within companies today and how to make it happen.

Education 94

Education Search Marketers SEO Marketing 94

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S. Why we care.

Search Marketers 99

Search Marketers eCommerce Marketing Marketers 99

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 111

Transform Marketing Marketers User-Generated 111

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 122

Price Marketing Marketers Analytics 122

Neil Patel

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Workers are quitting jobs in the millions. Unfortunately, it’s a problem likely to get worse. It’s official.

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 134

eCommerce Law Shipping Email Marketing 134

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

Marketing 105

Marketing Marketers Energy Place 105

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. Why Finding and Keeping Qualified Candidates Is Tough There are many reasons marketing agencies struggle to find qualified candidates and retain them. We’re all looking for a specific type of professional, right?

Branding 81

Branding Digital Marketing Promotion Advertising 81

Martech

MARCH 29, 2023

Marketing technologists see themselves as separate from the marketers they support and they really like their jobs. They’re a part of marketing — martech is marketing — but with their own identity and specialization.” That number was the same at all job levels.

Traditional Marketing 109

Traditional Marketing Promotion Management Marketing 109

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 116

Transform User-Generated Analytics Market Trends 116

Martech

MAY 16, 2023

There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.

Transform 104

Transform Copywriting CMO Marketing 104