Search Engine Land

JANUARY 17, 2023

2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2017: The option to show extensions during store hours or schedule for time-sensitive promotions became available in all markets. 2008: Why FeedBurner stats went wonky. It’s a Google bug.

Search Marketers 113

Search Marketers Marketing Marketers SEO 113

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. I discovered Medium because I was trying to figure out where to build my writing portfolio. Affiliate marketing links are allowed, but writers must tell their audience that they're including these links.

Promotion 116

Promotion eCommerce SEO Affiliate Marketing 116

Neil Patel

MARCH 25, 2023

If you fast forward to today, I don’t leverage or practice black hat SEO or other negative SEO techniques when it comes to internet marketing. Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building. So, what is black hat SEO, exactly?

SEO 119

SEO User-Generated Energy Place 119

Search Engine Land

MARCH 26, 2024

Internal linking Internal linking is one of the most effective and under-appreciated SEO tactics. It’s low lift, easy to implement and we typically see great results from internal linking at our agency. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO 97

SEO Real Estate PR Health 97

Search Engine Land

APRIL 15, 2024

Any savvy marketer knows you build trust with your prospects by being helpful and sharing. You must align your objectives with helping users while connecting them to your business and marketing mission. Get the daily newsletter search marketers rely on. Link to these from your content.

Customer loyalty 121

Customer loyalty SEO User-Generated Product 121

Hubspot Marketing

AUGUST 7, 2023

AI is giving marketers a newer, faster, and easier way to create content. It's a question on every marketer's mind: should I use AI to create content? If you ask it to write an article about, say, "The Top TikTok Stats of 2023," it will generate an article with outdated data. Then there's the issue of duplicate content.

Thought Leadership 91

Thought Leadership SEO Marketing Marketers 91

Calvyn Lee Blog

OCTOBER 3, 2022

“Sharing only our own content” Curated posts can reach a wider audience than self-generated content, build brand awareness and attract new fans. Check the stats, and promote the posts that already engage people. This can bump up the post’s score on personal relevancy, which means it is more likely to show up in people’s feeds.

User-Generated 130

User-Generated Promotion Branding Product 130

Hubspot Marketing

FEBRUARY 27, 2023

That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. 53% of marketers say Instagram has high ROI.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Buffer Marketing

SEPTEMBER 20, 2023

Here’s where to look on Facebook —you can replace the “bufferapp” on the following link with your page name: [link] Here’s where to look on LinkedIn. 😆 [link] — Buffer (@buffer) June 5, 2023 7. You can also use Buffer’s engagement features to reply to Instagram comments.

Analytics 115

Analytics Management Branding Place 115

Search Engine Land

FEBRUARY 13, 2023

Also on this day Google crawl stats report is missing a chunk of data 2022: This seemed to be a widespread reporting issue. Microsoft Advertising nearly doubles available markets with 29 more countries 2022: This expansion would increase the platform’s reach by 41 million customers. million and Google’s were 42.2

Search Marketers 90

Search Marketers User-Generated Marketing Marketers 90

Search Engine Land

MARCH 6, 2023

SEOs beware: Link builders are back with bogus Domain Authority pitches 2019: In dozens of emails and countless social media posts, SEOs expressed concerns over DA score changes and the impact on their Google rankings. Did Google Just Penalize Another Link Network? million yuan ($710,686).”

Search Marketers 88

Search Marketers Marketing Marketers SEO 88

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The answer largely lies in building a relationship with your customers and earning their loyalty. Table of contents What is loyalty marketing? In 2022, U.S.

Customer loyalty 102

Customer loyalty Retail Marketing Marketers 102

Sprout Social

JUNE 22, 2021

Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick. Key Stats: Over 2.8 Key Stats: Over 2.1 Key Stats: 1 billion global users. Key Stats: 199 million daily active global users. million US users.

Customer 114

Customer Gen Z User-Generated Health 114

Search Engine Land

JANUARY 24, 2023

A campaign encouraged people to link to Bush’s bio using the anchor text “Miserable Failure”. DuckDuckGo Sets New Traffic Record, But Stats Show How Dominant Google, Others Are 2012: DuckDuckGo reached 700,000+ queries in a day for the first two times. Yahoo Beats Expectations with Weak $1.5B

Search Marketers 129

Search Marketers SEO Marketing Marketers 129

Marketing Insider Group

JANUARY 4, 2021

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Growth marketing strategies are not cookie cutter. SEO is fundamental for any marketing growth hack.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Search Engine Land

JANUARY 16, 2023

It applies the same standard to all pages, regardless of the technology used to build the page. Updated study: Links are still incredibly important for ranking in Google. 2019: The aggregate link data, using 27,000 queries, showed a strong correlation between links and ranking. Yahoo’s Co-founder Jerry Yang Resigns.

Search Marketers 92

Search Marketers Marketing Marketers SEO 92

Neil Patel

MARCH 22, 2021

And then you would try to build links, but even if you weren’t great at link building you would still naturally generate more backlinks overtime. The second tells you what the 4ps of marketing is. When I first started blogging, it wasn’t that competitive. Here are the first few paragraphs…. What do you notice?

SEO 145

SEO Thought Leadership eCommerce Content Marketing 145

SmartBrief - Marketing

MARCH 5, 2024

That’s because the employees are the building blocks who truly help the company grow and thrive. This positive attitude is infectious — it builds a culture of excellence, which motivates employees to exceed expectations. And the stats back this up. The best leaders know a successful business depends on its employees.

Market Trends 96

Market Trends Customer SEO Product 96

Sprout Social

SEPTEMBER 14, 2020

In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021. Building your audience online is tough.

Marketing Strategy 145

Marketing Strategy Marketing Marketers Customer loyalty 145

Neil Patel

JANUARY 12, 2023

How often do you include links in your content? Did you know there are different types of links for different purposes? Inbound links are the ones that point to your website from another site. Outbound links are the ones that you create on your website and point to other websites. What Are Outbound Links?

SEO 86

SEO Promotion Social Media Marketing Place 86

Martech

JANUARY 25, 2022

Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score a higher ROI. Read more: Mail marketing will be a success story in 2022. Email performance in the U.K.

Email Marketing 101

Email Marketing User-Generated Analytics Marketing 101

Rock Content

MARCH 23, 2023

Blogging can serve as a surprisingly powerful marketing tool for your business , helping you attract new customers and keep in touch with those who are already on board with your product or service. But having one is only as good as the planning that goes into building it. A corporate blog is a relationship-building tool.

Real Estate 76

Real Estate Marketing Marketers User-Generated 76

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Blogs allow customers to build trust and relationships with brands.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. You might have noticed that Google is increasingly ranking LinkedIn pages in its search results – just look at the results for the “how to build a career” search term. Social media search is growing.

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics. 2 Here’s why.

Analytics 52

Analytics Non-Profit CMO Transform 52

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 145

Marketing Marketers Influencer Marketing User-Generated 145

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Influencer Marketing 108

Influencer Marketing Branding User-Generated Promotion 108

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. Ready to get started?

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. And the stats do tell that story ( 2.5 Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. And the stats do tell that story ( 2.5 Or “digital marketing news”.

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Hubspot Marketing

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. 11 Stats That Make a Case for Landing Pages. 11 Stats That Make a Case for Landing Pages. The average landing page conversion rate across all industries is 9.7%.

Customer Acquisition 142

Customer Acquisition eBook User-Generated Marketing Strategy 142

Hubspot Marketing

JUNE 21, 2023

Why are marketers so excited about Facebook Live? Because it's a fun and fairly simple way for them to use the power of video to communicate their brand stories and build authentic relationships with fans and followers — in real-time. Add a link to the description later. Brush up on Facebook Live best practices.

Promotion 145

Promotion eBook Analytics Entertainment 145

Martech

MARCH 6, 2024

Important: Include an easily spotted unsubscribe link right in the email body and ensure you process the recipients’ unsubscription requests within two days. Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation.

Energy 114

Energy Non-Profit Real Estate Health 114

Rock Content

AUGUST 22, 2023

Content marketing has emerged as the key to effective brand interaction in today’s rapidly evolving digital landscape. Come along as we discuss why it’s important to embrace diversity in content marketing. Consider content marketing as a dynamic expedition rather than just a strategy.

Content Marketing 83

Content Marketing Transform Key Performance Indicator Marketing 83

Power Digital Marketing

FEBRUARY 22, 2023

Most people understand the distinction between PR and marketing. More often than not, publicists and marketers use distinct strategies and approaches to executing their respective goals. 2 In other words, the goal of a PR specialist is to build brand recognition and help people like and connect with a company more. Profession.

PR 52

PR Non-Profit Marketing Marketers 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Manufacturing 59

Manufacturing Content Marketing Thought Leadership SEO 59

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Gen Z 145

Gen Z Marketing Marketers Analytics 145