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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Construction companies swooped in and launched targeted marketing campaigns. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Build trust.

Marketing 100
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A/B testing mistakes PPC marketers make and how to fix them

Search Engine Land

However, when marketers start using such a methodology, they often start geeking out and hear about the “Holy Grail” of valid results: reaching statistical significance (or stat sig). You don’t need to prove everything using A/B tests and stat sig results. Get the daily newsletter search marketers rely on.

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This day in search marketing history: January 7

Search Engine Land

2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. StrategiQ launches Spark, an SEO deployment platform. Google working on fixing data in URL parameter tool.

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This day in search marketing history: January 18

Search Engine Land

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. Google My Business videos not showing up on your local listing?

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This day in search marketing history: March 25

Search Engine Land

on SEO by the Sea. Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. And here’s the patent.

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This day in search marketing history: January 2

Search Engine Land

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. Buying links?

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3 Ways to Use Digital Marketing for Brick and Mortar Locations

SMA Marketing

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty. Digital marketing isn't only for online businesses.