Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Ready to dive into the world of copywriting?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

Copywriting 130

Copywriting User-Generated CRM Marketing 130

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 133

Whitepaper Content Marketing Thought Leadership Marketing 133

Martech

MAY 13, 2024

Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. of the marketing budget, down from about 25.4% “Reduced budgets are only a problem if marketing leaders are working with the same tools as before — that’s not the case now that CMOs have AI,” said McIntyre.

CMO 117

CMO Event Marketing Advertising Advertisers 117

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 127

Social Media Marketing Marketing Marketers Influencer Marketing 127

Set Up

MAY 14, 2024

The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Do you have the proper resources and team to meet the Client’s requirements? Talent Acquisition The job market and economy are ever-changing.

New Technology 59

New Technology Marketing Marketers Energy 59

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. Regularly researching keywords is crucial. They want customers to continue buying.

Marketing Strategy 127

Marketing Strategy Shoppers eCommerce Advertising 127

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. SUBSCRIBE See terms.

New Markets 136

New Markets SEO Energy Inbound Marketing 136

Digital Marketer

JANUARY 8, 2024

The Golden Brick Road Listen up, marketing adventurers! Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and and let me tell you, it’s like strapping a jetpack to your marketing strategies.

Transform 98

Transform Marketing Marketers Marketing Strategy 98

Search Engine Land

APRIL 5, 2024

With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. Whether we’re discussing budgets, negotiating time off or championing the adoption of a new tool, effective negotiation tactics are pivotal. Business email address Subscribe Processing.

SEO 123

SEO Marketing Marketers New Technology 123

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Up to 44.5%

Whitepaper 132

Whitepaper Transform User-Generated Marketing 132

Martech

MARCH 14, 2023

The tool challenges the one trait humans always thought they would have over machines — creativity. As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research.

Transform 134

Transform Marketing Marketers Market Research 134

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? Enter: Market Research. Your customers don't represent the attitudes of an entire market.

Market Research 145

Market Research Marketing Marketers Price 145

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Webflow’s vision of a WXP is built on a collection of technologies Visual site building tools.

Retail 104

Retail Customer Journey Management Customer 104

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

Transform 112

Transform Price User-Generated CRM 112

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. But note that AI is still just a tool. That way, you can harness the true marketing potential of AI.

Marketing 90

Marketing Marketers Communications Market Segmentation 90

Search Engine Land

APRIL 16, 2024

To me, it’s the perfect time to put some under-utilized SEO research initiatives that we know are effective back in the spotlight. Customer research. My favorite tool for keeping a pulse on trends is the Glimpse Google Trends extension , which adds much data and functionality to the usual Google Trends insights. See terms.

SEO 114

SEO User-Generated Communications Search Marketers 114

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. Available resources.

Price 137

Price User-Generated Education eBook 137

Sprout Social

OCTOBER 9, 2023

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. And how do we make a greater impact without burning out our teams?

User-Generated 109

User-Generated Marketing Marketers CMO 109

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations. Digital tools come to the rescue in this scenario. Modern consumers crave experiences tailored to them.

Content Marketing 127

Content Marketing User-Generated Marketing Marketers 127

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 131

Customer Journey SEO Customer Logistics 131

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. Check it against your persona research.

Content Marketing 117

Content Marketing PR Law CMO 117

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. SEO and PPC are incredibly valuable. The prediction.

Entertainment 137

Entertainment SEO Advertising Advertisers 137

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Search Engine Land

MARCH 15, 2024

14, 2024, as the company shifts its focus toward developing new research tools. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. ” Get the daily newsletter search marketers rely on. .”

Analytics 100

Analytics Advertising Advertisers Search Marketers 100

Scoop.it!

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. Overinvesting in automation can drain you of financial resources and actually be counter-productive.

Content Marketing 81

Content Marketing Marketing Marketers Analytics 81

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities.

Digital Marketing 141

Digital Marketing Advertising Advertisers Shopper Market 141

Martech

APRIL 29, 2024

If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. For a lot of marketers, especially in the B2B sector, that time is not now. Having adequate resources was also cited as a challenge.

CMO 102

CMO Management Marketing Marketers 102

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

User-Generated 113

User-Generated Copywriting Advertising Advertisers 113

Martech

JUNE 3, 2022

The global digital marketing industry is growing at an exponential rate. In fact, global digital advertising and marketing are predicted to reach $786.2 market is estimated at US$179.4 percent share of the world market. market is estimated at US$179.4 percent share of the world market. billion by 2026.

Digital Marketing 114

Digital Marketing Analytics Marketing Marketers 114

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86