Martech

APRIL 8, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Interview questions? Remember, these questions are just a starting point, and you can tailor them to your specific needs and the requirements of the role you are hiring for.

Analytics 103

Analytics Market Research Market Trends Communications 103

Martech

MARCH 30, 2023

Marketing is the same. At the core of all good marketing is a great conversation. Yet, too much of the marketing we see today talks at people. Marketing is not advertising. Advertising can be a part of a marketing strategy, but it is just that, a part. Marketing today is about engagement. Let me explain.

Gen Z 130

Gen Z Marketing Marketers User-Generated 130

Hubspot Marketing

MARCH 29, 2023

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy? To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research.

Market Research 145

Market Research Marketing Marketers Price 145

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Rock Content

JUNE 29, 2023

Over the past decade in marketing, content formats have undergone significant transformations. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. How do I use interviews as a marketing asset?

Transform 82

Transform Promotion Education Marketing 82

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

MAY 9, 2024

I’ve spent 200 hours interviewing persuasion experts. And you’ll learn how questions are more powerful than you might expect. 3 Scientifically-Proven Rules for Persuasion Since starting my podcast back in 2019, I’ve spent almost 200 hours interviewing researchers, professors, and experts about persuasion. Ask the right question.

CRM 95

CRM Customer Marketing Marketers 95

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

Traditional Marketing 126

Traditional Marketing Marketing Marketers Digital Marketing 126

Pam Didner

NOVEMBER 5, 2022

You need to do the same when you interview candidates to work in your team. Asking the right questions will give you clues if a candidate is a right fit for your company and your team. Many companies do personality tests or conduct panel interviews. Background Questions. Background Questions. Interest Questions.

Management 108

Management Content Marketing Marketing Marketers 108

Hubspot Marketing

MAY 13, 2024

Welcome to HubSpot's Expert Edge Series , where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. " Why is this year so challenging for marketers? Surprisingly, Reddy doesn't believe these paradoxes are new to the world of marketing.

Marketing 80

Marketing Marketers B2C Communications 80

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. If you are uncertain about appropriate employee questions, don’t hesitate to consult your HR team. As a search marketing manager, here are some questions you can ask to learn more about your team. This is a key question to build on.

Management 111

Management Marketing Marketers SEO 111

Content Marketing Institute

APRIL 27, 2023

Stop asking questions when you interview content marketing candidates. Instead, try this technique to better assess your next content marketing team member. Yes, that’s right. Kick the Q-and-Q format to the curb. Continue reading →

Content Marketing 105

Content Marketing Marketing Marketers 105

Marketing Insider Group

MAY 30, 2023

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

Direct Mail 114

Direct Mail Finance Marketing Marketers 114

Set Up

MAY 16, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with DeLu Jackson , the EVP and Chief Marketing Officer of ADT, about the power of collaboration, harnessing different communication styles, Apple’s innovation, and more. “

CMO 59

CMO Transform Thought Leadership Energy 59

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 107

Transform PR User-Generated Industry Insights 107

Businesses Grow

NOVEMBER 6, 2023

I am getting this question A LOT: What are the skills every marketer needs today? Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. How do we stay relevant?

Global Marketing 122

Global Marketing Marketing Marketers Communications 122

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. The next phase is to use the information throughout your inbound marketing plan and strategy. Your persona interviews clarified where your personas spend their time online.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Martech

MAY 18, 2022

A friend of mine had taken me to the house and home studio of Draxtor Despres, an award-winning documentarian, who I was interested in interviewing for a piece I was writing. Before I had the chance to get into any probing questions, he kindly explained it was well past his bedtime, and he had an early morning. He had logged off.

Marketing 144

Marketing Marketers Advertising Advertisers 144

Hubspot Marketing

JULY 31, 2023

Here, learn why Riverside's Head of Marketing, Abel Grunfeld , is more excited than ever about the future of audio and video when it comes to AI. How AI Will Change Podcast and Video, According to Riverside's Head of Marketing 1. As Grunfeld told me, “When dealing with guest-style interviews, AI helps tremendously with research.

Transform 90

Transform Energy Marketing Marketers 90

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you.

Management 103

Management Social Media Marketing Communications Analytics 103

Hubspot Marketing

SEPTEMBER 16, 2022

With that said, are content like audio chat rooms worth it for marketers? Audio chatrooms have become popular in recent years, however, there are still pros and cons to consider before deciding to leverage platforms like Twitter Spaces and Clubhouse in your marketing campaign. Pros of Audio Chatrooms. Audio content is easily re-usable.

Gen Z 113

Gen Z Influencer Marketing Entertainment Marketing 113

Search Engine Land

SEPTEMBER 14, 2023

On the other hand, they are much more likely to bring you even more business – superfans often become walking marketing campaigns for things they like, spreading word of mouth as much as their connections allow them. Most businesses don’t really think about their customers (let alone their superfans) as a marketing channel.

Branding 138

Branding Marketing Marketers Communications 138

Hubspot Marketing

FEBRUARY 19, 2024

Like most job seekers, I’ve had to answer the dreaded salary expectation question over email. It’s important to have a desired salary in mind before you start interviewing with a company so you can use it as a guide throughout the process. No matter how many times I’ve done it, it’s still nerve-wracking to put a number out there.

Communications 98

Communications Law Market Research Management 98

Buffer Marketing

FEBRUARY 14, 2024

  We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Entertainment 99

Entertainment Health Influencer Marketing Education 99

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The interview has been edited for length and clarity.) Marketing was not really part of this scope until this AI lifecycle. Where can they reduce marketing spend?

Transform 103

Transform Logistics Retail Product 103

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. You can think of this strategy as a mix of influencer marketing and word-of-mouth marketing.

Education 100

Education Market Trends Marketing Marketers 100

Martech

JUNE 13, 2022

Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? The fog of marketing. Marketing attribution is the “fog of marketing” that all marketers wrestle with in attempt to square the circle and make sense of the customer’s decision journey.

Customer Journey 110

Customer Journey Marketing Marketers User-Generated 110

Hubspot Marketing

NOVEMBER 2, 2022

Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. In fact, just moving from an interview to an offer takes 23.8 It’s important to know if your expectations correlate with the job market. Analyze the market averages using Indeed or Glassdoor’s salary calculator.

Digital Marketing 126

Digital Marketing Copywriting Management Education 126

Lynton Web

JANUARY 9, 2024

A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. Creating buyer personas should be a team effort involving marketing, sales, customer service, and any other department that interacts with customers.

CRM 105

CRM Target Market Education Product 105

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes. Just because you like to record a live interview doesn’t mean that style suits your expert.

Content Marketing 123

Content Marketing Marketing Marketers Communications 123

Martech

SEPTEMBER 28, 2023

You can spend a lot of money trying to increase the results of your marketing communications. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. The great news for marketers is these automatic responses can be prompted or triggered.

Finance 127

Finance Marketing Marketers B2C 127

Martech

DECEMBER 22, 2021

I want to end 2021 talking about the Great Resignation, and my comments are intended for two audiences: marketers and other workers who are wondering what will come at them next in 2022, and their bosses to make sure they understand that this is what their employees are thinking about now. The Great Resignation resonated for many marketers.

Transform 142

Transform Marketing Marketers Retail 142

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. As Beth Comstock wisely notes, “Marketing's job is never done.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Heidi Cohen

MARCH 18, 2023

Joe Pullizi and Brian Piper answer questions about their book: Epic Content Marketing, 2nd Edition and how it can help you Break Through The Clutter With A Different Story, Get The Most Out Of Your Content And Build A Community In Web3 The post AMG Author Interview: Joe Pulizzi & Brian Piper, <em>Epic Content Marketing, 2nd Edition</em> (..)

Content Marketing 74

Content Marketing Marketing Marketers 74

Search Engine Land

FEBRUARY 24, 2023

Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers. “We don’t thrive & users don’t thrive unless the ecosystem thrives.”

Search Marketers 129

Search Marketers Neuromarketing SEO Marketing 129

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 112

Marketing Mix Marketing Marketers Finance 112