Hubspot Marketing

JANUARY 23, 2023

You can create job listings and career pages explaining your company values and giving in-depth information, but what you create might differ from what marketers look for during their job hunts. Where do marketers find job listings? They also visit LinkedIn and find jobs via Google search.

Health 102

Health Marketing Marketers Advertising 102

Jeff Bullas

FEBRUARY 23, 2023

Analyze your URLs and meta descriptions Your URLs should consist of four or five words that describe the content of the page. Similarly, the meta descriptions must have correct keyword usage and should be attractive. A well-written meta description helps drive users to your website.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 83

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 83

Search Engine Land

MAY 7, 2024

Technical SEOs aren’t concerned that the rise of artificial intelligence (AI) will negatively impact their job security. That’s one insight from the State of Technical SEO Report 2024, released by digital marketing agency Aira and the Women in Tech SEO community. titles, descriptions) daily, weekly or monthly.

SEO 106

SEO User-Generated Digital Marketing Search Marketers 106

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Synthetic Acumen’s ResearchGOAT is a generative AI platform designed for in-depth qualitative customer and market research.

Transform 97

Transform PR User-Generated Industry Insights 97

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Search Marketers 118

Search Marketers Pharmaceutical Marketing Marketers 118

Hubspot Marketing

FEBRUARY 27, 2024

However, they tend to overlook critical aspects such as SEO, merchandising, and tactical marketing,” Aspinall says, Aspinall states these are “areas where smaller brands, with the right guidance, can outshine them [Amazon].” They’re pretty straightforward with a white background (even a bit boring if you ask me), but they get the job done.

Branding 101

Branding Price Customer loyalty Marketing 101

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Eventually, you have to do less and it’s your job as a leader to figure out what goes.

Key Performance Indicator 109

Key Performance Indicator Copywriting Marketing Marketers 109

Search Engine Land

MARCH 20, 2024

Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 91

Traditional Marketing Marketing Marketers Copywriting 91

Hubspot Marketing

APRIL 5, 2023

Refer to the job description. It’s easy to copy and paste information from a job description into your career objective. These are often listed within the job description under a section labeled “Required Skills” or “Core Responsibilities.” Know your value. Keep it concise.

Finance 141

Finance Logistics Communications Management 141

Hubspot Marketing

JUNE 5, 2023

The future of marketing is undoubtedly intertwined with AI. We hope these insights will help you find the best areas to supercharge your marketing with AI. We hope these insights will help you find the best areas to supercharge your marketing with AI. The Top Benefits of AI for Marketers [New Data] 1. Let's dive in.

Marketing 114

Marketing Marketers Customer Branding 114

Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

Marketing 109

Marketing Marketers User-Generated Marketing Strategy 109

Martech

MARCH 20, 2024

.” Defining the position-less marketer The position-less marketer, akin to versatile players in sports or music, excels in reshaping traditional marketing roles to drive business outcomes in the digital realm. This dynamic approach emphasizes adaptability and collaboration, fostering agility in marketing strategies.

Traditional Marketing 81

Traditional Marketing Marketing Marketers Copywriting 81

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media Marketing 96

Social Media Marketing Non-Profit Price Marketing 96

Martech

APRIL 6, 2023

Marketers everywhere are obsessing over the newly discovered power of AI. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it? Telemarketing was replaced by SMS marketing.

Thought Leadership 142

Thought Leadership Telemarketing Transform Direct Mail 142

Hubspot Marketing

NOVEMBER 24, 2023

These digital job applications hold so much weight in the job search process. The Benefits of Electronic Resumes In my experience, electronic resumes helped me refine my approach to better position myself for a job. I’ve submitted hundreds of electronic resumes throughout my career. Did I use the right font ?

Real Estate 109

Real Estate Education SEO Communications 109

Hubspot Marketing

JANUARY 2, 2023

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Luckily, we know ways to cut down busy work so marketers can get back to productive projects. Tips for Reducing Busy Work.

Marketing 123

Marketing Marketers Management Promotion 123

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. It’s not hard to come up with examples where marketing blunders produced representational harms that drew immediate backlash.

Marketing 110

Marketing Marketers Customer loyalty Education 110

Digital Marketer

FEBRUARY 20, 2023

Marketing isn’t just for getting new clients. Hiring is more than just filling a role or getting a job done; it’s about building a high-performance team that grows your business. You can use the same strategies used to market your business to build a talent acquisition strategy.

Marketing 69

Marketing Marketers Customer Branding 69

Rock Content

APRIL 6, 2023

One of these amazing new tools is the talk of the town when it comes to digital marketing support. In order to use ChatAI to help with your marketing activities, you need to know how to use it. In this article, we’ll help you discover some of the best ChatGPT prompts that you can use to take marketing to the next level.

User-Generated 81

User-Generated Finance Marketing Marketers 81

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. Aligns with business goals For businesses, LinkedIn SEO aligns your page with marketing objectives. Use descriptive titles and captions that incorporate the right keywords. Social media search is growing.

SEO 122

SEO User-Generated Thought Leadership Social Media Marketing 122

Hubspot Marketing

OCTOBER 18, 2022

In this article, we’ll cover the causes behind this shift and how job seekers can meet recruiters where they are. The Hidden Job Market. In 2021, employers everywhere experienced the Great Resignation, a phenomenon in which employees quit their jobs in droves. j.t.odonnell @j.t.odonnell How I predict job layoffs.

Marketing 101

Marketing Marketers Management Place 101

Hubspot Marketing

APRIL 11, 2023

In this post, we analyze data from 500 marketing leaders to learn how leaders are keeping up with quiet quitting, why they think it happens, and how they plan to navigate it. 64% of marketing leaders say quiet quitting is a reflection of poor work ethic , while one-third view it as setting healthy boundaries.

Management 107

Management Health Marketing Marketers 107

Hubspot Marketing

AUGUST 12, 2022

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Digital Marketing Specialties Are Endless.

Digital Marketing 108

Digital Marketing Pharmaceutical Real Estate Transform 108

Search Engine Land

DECEMBER 18, 2023

Structural optimization The first job here is to ensure your site is structured in a way that helps Google understand the relevance of every page. Descriptive URLs: Ensure each URL is simple and descriptive. Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates.

SEO 136

SEO User-Generated Place Management 136

Search Engine Land

APRIL 23, 2024

While social algorithms vary and don’t adhere to a one-size-fits-all rule, there are still factors that marketers can control to optimize their content. You can incorporate keywords into your content, including video descriptions, verbal mentions, captions and voiceovers. Get the daily newsletter search marketers rely on.

SEO 112

SEO Gen Z User-Generated Entertainment 112

Digital Marketer

MAY 3, 2023

They say employees are a company’s greatest asset , and it’s just as true for marketing agencies as any other business. Why Finding and Keeping Qualified Candidates Is Tough There are many reasons marketing agencies struggle to find qualified candidates and retain them. We’re all looking for a specific type of professional, right?

Branding 81

Branding Digital Marketing Promotion Advertising 81

Martech

MARCH 2, 2022

Although I’ve spent most of my career in roles and functions adjacent to marketing technology, I’ve only been truly dedicated to martech during the past few years. It took a while for my former boss and me to flesh out a job description and select a job title. Job title and description.

Education 107

Education Management Digital Marketing Place 107

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Marketing and sales were two good examples.

Marketing 105

Marketing Marketers Telemarketing Customer Journey 105

Search Engine Land

MARCH 12, 2024

To that end, I can say that most Google Ads agencies and marketers may not benefit tremendously from this early iteration of Gemini. Gemini makes it incredibly easy for them to create campaigns and get started, while specialist media buyers and performance marketers would rather build on its output than publish it as is.

User-Generated 123

User-Generated Advertising Advertisers Logistics 123

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Transform 97

Transform Marketing Marketers Communications 97

Martech

MARCH 4, 2024

It’s critical to constantly re-evaluate how you market and sell our products to customers because what worked last year, or even last month, may no longer be relevant. Create pi-shaped marketers When ChatGPT launched last year, it disrupted just about every business function.

Gen Z 113

Gen Z New Technology Marketing Plan Product 113

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 129

Transform Marketing Marketers Market Research 129

Sprout Social

JANUARY 24, 2022

Social media management and digital marketing is not a one-person job! Finding a great candidate starts with a great job description. The power of strong social media manager job descriptions . A clear job description: Helps you find qualified people. works in social, always working*.

Management 100

Management Communications CMO Digital Marketing 100

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice. See terms.

User-Generated 113

User-Generated Copywriting Advertising Advertisers 113

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 105

Social Media Marketing Key Performance Indicator Influencer Marketing Management 105

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144