Search Engine Land

FEBRUARY 25, 2023

Google expands mobile-friendliness as a ranking signal In 2015, Google announced it would expand its use of mobile-friendliness as a ranking signal, beginning April 21. This algorithmic change would have a “significant impact” in the mobile search results, impacting all languages worldwide, Google said.

Search Marketers 121

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Marketing Insider Group

FEBRUARY 12, 2024

In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers. And let’s not forget mobile devices – they turned the whole game on its head.

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Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 127

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Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Implement marketing automation: Utilize marketing automation platforms like Marketo, HubSpot, or Pardot to streamline your lead nurturing process. I am trained with MarTech content.

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Search Engine Land

MARCH 24, 2023

Google AMP, mobile-friendly testing tools support code editing 2019: Google announced that its AMP and mobile-friendly test tools supported the ability to edit code and rerun the test, live. Was Android Tablet OS (Honeycomb) Rushed to Market? Updated: Is “FaceSense” Forthcoming?

Search Marketers 126

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Hubspot Marketing

APRIL 2, 2024

If you don't configure your website's viewport properly, you're dooming your mobile visitors to several, frustrating minutes of pinching and zooming. And trust me, that's probably a lot of your website visitors, seeing as mobile search queries have already begun to surpass desktop. You're stumped. Your friends are stumped.

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Search Engine Land

MARCH 16, 2023

Google Strongly Encouraging Webmasters To Adopt Autocomplete On Forms For Mobile 2015: Google said webmasters should implement autocomplete markup to improve mobile user conversions but didn’t say it would be a ranking factor. How Big Will Google’s Mobile-Friendly Update Be? How Many 301s Are Too Many?

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Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

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Marketing Marketers Analytics Influencer Marketing 143

Calvyn Lee Blog

FEBRUARY 6, 2024

Mobile Usability: Check how well your website performs on mobile devices, which is crucial for SEO since Google prioritizes mobile-friendly sites. The agency can use this data to improve your site’s mobile experience.

SEO 130

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Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 110

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SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. Ensure your email platform can create mobile-friendly versions of your email newsletter.

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Promotion User-Generated eCommerce Marketing 99

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. That's why it's crucial to ensure your emails look good on mobile screens.

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Email Marketing Marketing Marketers Promotion 70

Hubspot Marketing

APRIL 2, 2024

Across the world, over 50% of total internet activity is done on mobile devices. Today, with so many people surfing the web from their phones, it's essential to offer a great mobile website experience. So how do you create an effective mobile experience? That's where responsive design comes in.

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Energy User-Generated B2C eBook 98

Hubspot Marketing

FEBRUARY 22, 2024

How to Make Your JavaScript SEO-Friendly JavaScript SEO Best Practices Trying It Out What is JavaScript SEO? In web development, it’s primarily used for an interactive website, web and mobile apps, and dynamic content. Want another tool to test? You can preview the tested page once you confirm Google has indexed the page.

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SEO Analytics Branding 87

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Here’s where AI can bridge the gap between content strategy, digital marketing, engineering, and data with your human audience. Nearly 60% of all website traffic currently comes from people using mobile devices. How do you know?

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User-Generated Analytics SEO Branding 106

OnPassive Marketing

AUGUST 6, 2022

This article will give you some quick and easy tricks to start mobile affiliate marketing. This article aims to provide the reader with a starting point if they are interested in making money through affiliate marketing on their mobile device. Create a Mobile Site. What are their needs and wants?

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Affiliate Marketing Marketing Marketers Advertising 96

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. The digital media scene has had a shake-up since 2024 began.

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Hubspot Marketing

JANUARY 5, 2024

As a marketer, I asked myself: What ASO marketing strategy did they use? What is ASO Marketing? ASO Marketing Tactics to Master ASO Marketing in Action (With Technology) Best Practices of ASO Marketing What is ASO Marketing? Diversifying your marketing efforts. I decided to find out.

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Marketing Marketers Marketing Strategy SEO 100

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Breaking with previous guidance, Google didn’t intend for this type of AMP content to match your non-mobile content. Instead, this mobile-only content was supposed to be unique.

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Marketing Insider Group

APRIL 2, 2024

With mobile traffic dominating, a mobile-friendly website is crucial for wider audience reach and better search rankings. Mobile Optimization Your website needs to be like a chameleon, adapting seamlessly to whatever environment it’s viewed in, especially on mobile devices. billion searches every day.

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Search Engine Land

MARCH 2, 2023

Google Image Search Tests Colored Filter Buttons 2016: The new format showed up on desktop image results for some and used different colored backgrounds to enhance the filter options for the searcher. Google Intros AdSense Mobile Interface 2011: The mobile-friendly site let you check earnings, get alerts, and view non-Flash-based reports.

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Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

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Email Marketing Health Marketing Marketers 113

Search Engine Land

MARCH 6, 2023

AMP rolling out to 1 billion more people in Asia 2017: Baidu, Sogou and Yahoo Japan were adopting the mobile framework. Google tests clickable phone numbers in organic search results 2016: Google was experimenting with click-to-call on the organic side, which they had done with ads and local before.

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Search Marketers Marketing Marketers SEO 94

Search Engine Land

MARCH 17, 2023

Google Image Search launches colored filter buttons 2016: After testing various combinations, Google launched new filter buttons in the image search results. Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr 2016: The ad extension was in beta in the U.S.

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Search Marketers SEO Marketing Marketers 82

Hubspot Marketing

OCTOBER 16, 2023

While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal? Once downloaded, install the app on your mobile device.

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Social Media Marketing Marketing Marketers Promotion 97

Search Engine Land

JANUARY 21, 2023

@dannysullivan In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google even tested this back in 2017. Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up 2016: Including “powered by” search, Google controlled 64.8% of organic search.

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Search Marketers SEO Marketing Marketers 98

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

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Search Engine Land

JANUARY 5, 2023

Google launches ‘Shops’ section in mobile search results. 2022: Search marketers entering exact match keywords may have seen an alert toward the bottom of their Google Ads interface stating, “Broad match keywords are on. Google Mobile Strategy Playing Out Almost Flawlessly: Ads Growing, Android Beating iPhone. Also on this day

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Search Marketers Law Marketing Marketers 97

Search Engine Land

MARCH 15, 2023

Google to boost mobile-friendly algorithm this May 2016: Google said mobile-friendly sites would “not be impacted by this update.” Google: Mobile Query Growth “Dramatically Higher” Than PC 2010: Google’s mobile traffic growth had been 5X over the past two years. DuckDuckGo launches Directions!

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Search Marketers Marketing Marketers SEO 97

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. How relevant are they to those with similar products, audiences or markets?

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SEO User-Generated Shoppers Retail 139

Search Engine Land

MARCH 10, 2023

The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads.

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Search Marketers SEO Marketing Marketers 97

Scoop.it!

AUGUST 30, 2022

The e-commerce market entails testing, modifying ad campaigns, and optimizing your pages for conversation. That is not all – there is more to marketing your e-commerce business. What is E-commerce Marketing? E-commerce Digital Marketing Trends and Techniques for Your Business. Optimize for mobile.

Digital Marketing 87

Digital Marketing Marketing Strategy User-Generated Marketing 87

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. Google Rich Results testing tool now reports on unloadable embedded resources. Bing Tests New Bottom Home Page Bar.

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Search Marketers Marketing Marketers SEO 98

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. Ensure Mobile Friendliness 6. Before diving into the specific strategies that drive success on Bing, it’s helpful to explore why Bing SEO matters for today’s marketers.

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User-Generated SEO Marketing Marketers 88

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

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Email Marketing CRM User-Generated eCommerce 73

Search Engine Land

FEBRUARY 11, 2023

Google Mobile Image Search Adds Drop-Down & Other UI Changes 2016: Google added a drop-down menu on the image search result page for mobile devices and tweaked some more user interface features. Now It’s Expedia Vs. Priceline As Orbitz Swallowed For $1.6 of all US paid-search clicks. What Are Google Sitelinks?

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Search Marketers SEO Retail Marketing 97