Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward.

Branding 110

Branding Transform Gen Z Entertainment 110

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. What should be postponed?

Retail 142

Retail Non-Profit Promotion Finance 142

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.

Market Trends 145

Market Trends Transform CMO Marketing 145

Use Insider

FEBRUARY 16, 2022

Electronics marketing has changed. The pandemic has placed marketers into a precarious position, where in addition to all the regular complexities of marketing, marketers must also balance volatile shifts in consumer supply and demand. Trends like this can often be difficult to jump on because of how fast they occur.

Marketing Strategy 97

Marketing Strategy Shoppers Shipping Health 97

Sprout Social

MAY 18, 2020

Marketers all around the world have had to embrace these actions as they learn about what’s next for their brands and careers. More than 3,200 social marketers spent a full day connecting and learning from one another about the power of social data, trends and tactics to propel their strategies, and careers, forward.

CMO 98

CMO Transform Marketing Marketers 98

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. As daily routines changed overnight, more of people’s’ daily and work lives shifted to online, and social media became an even more important tool for connection. Changes in social media message volume.

Entertainment 145

Entertainment Retail Health Communications 145

Sprout Social

DECEMBER 9, 2020

From doubling down on client satisfaction to creating flexible packages to championing social as a service, agencies that embrace change are poised for growth in the year to come. . In marketing, when one campaign finishes, the next begins. Social is more valuable than ever . Refine and define social media services .

Price 101

Price PR Education Analytics 101

Moz

JUNE 8, 2020

With a consumer public struggling to get its basic needs met, you want to own the business that grows, sells, or markets the dried beans if you can determine they’ll continue to be a must-have in all times and seasons. My skills, for example, would enable me to teach almost any business in town how to market themselves.

Food 72

Food Manufacturing Retail Marketing 72

Pam Didner

APRIL 16, 2021

International travel is still a pain with different testing and quarantine rules. What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly.

Marketing 96

Marketing Marketers Communications Manufacturing 96

Marketing Insider Group

JUNE 28, 2021

Snark content marketing is everywhere. More and more, brands are injecting healthy doses of humor — much of it snarky — into their social media, blogs, and even traditional ad campaigns. Content marketing needs more snark because it’s entertaining, it resonates with audiences, and it makes brands feel authentic.

Content Marketing 138

Content Marketing Millennials Entertainment Marketing 138

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. Olive asked, and beer is on its way!

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

APRIL 28, 2020

It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. Bonus: Want to know how a viral social video creator makes millions of dollars in sales? As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. important; }. Measure impact.

User-Generated 145

User-Generated Transform Health Promotion 145

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Advertising. Customer experience.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Buffer Marketing

APRIL 14, 2022

For many, this news means pivoting their marketing strategies to include Reels as a way to ensure their engagement rate stays up. If you or your team has the bandwidth to keep up with multiple social media sites, there’s no harm in posting on both platforms. The answer depends.

Food 116

Food Logistics Manufacturing Advertising 116

Moz

DECEMBER 14, 2020

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. So what can we learn from this year as we move forward?

Whitepaper 58

Whitepaper Advertising Advertisers Promotion 58

Hootsuite

SEPTEMBER 2, 2020

Take the time to be social! Any of these #ReesesBookClub picks in your quarantine TBR pile? When the outdoor brand MEC launched a week-long social media campaign encouraging its followers to remember their favourite camping memory, it also inspired users to tag their friends who were there. View this post on Instagram.

Management 143

Management Food Analytics Branding 143

Marketing Insider Group

OCTOBER 8, 2020

How can your B2B company stay ahead of the social curve, without even downloading the app? Video Marketing. With an effective strategy, video marketing campaigns can engage the minds of millions in a short period of time. Telling an impactful story on social media requires creativity, research and the right approach.

B2C 123

B2C Marketing Marketers Video Marketing 123