Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. Quora & #Reddit don’t suffer fools & spammers lightly. Follow the unwritten rules, advises @sheadrakephoto. Click To Tweet. Click To Tweet.

Content Marketing 96

Content Marketing User-Generated Marketing Marketers 96

Search Engine Land

MAY 8, 2024

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Why we care.

Advertising 89

Advertising Advertisers Search Marketers Product 89

Calvyn Lee Blog

DECEMBER 6, 2023

Google recently provided Reddit with the biggest boost in search engine rankings that the site has ever seen. As an odd sort of thank you, Reddit threatened to block Google from crawling its pages. Warzel discovered that many users were appending “Reddit” to their Google queries in order to find more helpful information.

Affiliate Marketing 130

Affiliate Marketing Fashion Promotion Branding 130

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. For Techify, this represents both an opportunity and a challenge.

Brand Management 111

Brand Management Management Branding User-Generated 111

Digital Marketer

DECEMBER 21, 2023

That’s Reddit. If you’ve spent only a few minutes redditting , you may be thinking it’s a place for cute cats and ridiculous memes… However, Reddit is also a place for the president , for customer support , and just about anything else you can imagine. Reddit is getting a huge visibility in Google’s organic search.

Management 96

Management Branding Social Media Marketing Place 96

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. What is Reddit? of Reddit users are male. Demographics 63.6%

User-Generated 79

User-Generated Advertising Advertisers Digital Marketing 79

Search Engine Land

MARCH 8, 2024

Reddit is piloting a free suite of tools designed to help businesses improve their engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when, and how to effectively participate on the platform — whether it’s alongside their Reddit ads or by itself for more natural interaction.

Branding 92

Branding User-Generated Analytics Promotion 92

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. User-generated content and Reddit Online reputation management needs to focus on what gets the attention online. Given Google’s partnership with Reddit, the widespread community network has become a critical priority for ORM.

Management 99

Management User-Generated eCommerce Affiliate Marketing 99

Search Engine Land

MARCH 14, 2024

Reddit announced a new ad format known as “free-form ads,” which closely resembles the appearance and style of user-shared posts on the platform. Free-form ads allow advertisers to share in-depth information with Reddit by combining multiple media types with the help of ready-made template, including: Image. Why we care.

User-Generated 82

User-Generated Advertising Advertisers Promotion 82

Search Engine Land

OCTOBER 5, 2023

Reddit has updated its on-demand learning hub with new features, courses and certifications. Reddit designed the new courses to help advertises level up their knowledge of its ad offering and develop a deeper understanding of its: Audiences Unique targeting capabilities Ad formats Why we care. What’s new? Upon completion.

Education 112

Education Advertising Advertisers Search Marketers 112

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. The platform has carved a hole in the market by offering the most potential to ecommerce brands through TikTok Shop. For years, Google and Bing have dominated paid search.

Advertising 120

Advertising Advertisers Gen Z eCommerce 120

Search Engine Land

NOVEMBER 29, 2023

Reddit has rolled out a new certification to its Ads Formula marketing hub. The course, titled “Reddit Ads Creatives”, is a free hour-long session for intermediate marketers that covers how to: Build engaging ad creatives. Adhere to Reddit ads best practices. Engage with the Reddit community.

Education 95

Education Search Marketers Branding Marketing 95

Duct Tape Marketing

DECEMBER 13, 2023

Will’s unique background combines mysticism, marketing, and making, creating a rich tapestry of insights for navigating the world of creativity. Questions I ask Will Cady: [00:43] What is Reddit? [01:22] He is Reddit's global brand ambassador and founding head of Reddit's Karma Lab creative strategy team.

Transform 71

Transform Marketing Marketers Health 71

Search Engine Land

SEPTEMBER 29, 2023

Reddit is getting rid of the ability to opt-out of ad personlization based on users’ activity on the platform. “Select countries” will still feature opt-out controls for Reddit users, however, specific locations have not yet been confirmed. . Get the daily newsletter search marketers rely on. Why we care.

Advertising 111

Advertising Advertisers Place Search Marketers 111

Search Engine Land

OCTOBER 2, 2023

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The enhanced features in Reddit’s Ads Manager provide improved tools for a deeper understanding of relevant Reddit communities, helping connect brands with high-value consumers for better conversions. What has Reddit said?

Management 107

Management Advertising Advertisers Place 107

Martech

MARCH 11, 2024

Reddit is piloting a free suite of tools to help businesses improve engagement with consumers. The new feature, Reddit Pro, provides tools and insights to guide businesses on where, when and how to effectively participate on the platform — whether alongside their Reddit ads or by itself for more natural interaction. Why we care.

Branding 75

Branding User-Generated Analytics Promotion 75

Search Engine Land

AUGUST 23, 2023

Reddit has launched two first-party measurement tools, Reddit Brand Lift and Reddit Conversion Lift. These are meant to help Reddit advertisers more efficiently monitor campaign performance. Reddit Brand Lift. Reddit Conversion Lift. Get the daily newsletter search marketers rely on. What Reddit said.

Advertising 97

Advertising Advertisers Branding Management 97

Search Engine Land

MARCH 29, 2024

Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. Reporting improvements to Reddit Dashboard. Reporting improvements to Reddit Dashboard.

Management 71

Management User-Generated Advertising Advertisers 71

Econsultancy

JUNE 7, 2022

Reddit is home to more than 50 million daily active users (DAUs) who discuss a huge variety of topics across its more than 100,000 communities, known as subreddits.

Marketing 99

Marketing Marketers Management 99

Hubspot Marketing

MAY 9, 2024

Marketers should encourage customers to enroll in an upgrade next quarter. To explore this, I set up my own test with two Reddit ads. The ads were shown to people in the UK and US who had interacted with marketing subreddits on Reddit. People commit more in the future, than they do in the present.

CRM 92

CRM Customer Marketing Marketers 92

Rock Content

SEPTEMBER 13, 2023

When you think of “SEO,” Reddit might not be the first thing that comes to mind. That’s a lot of people spending a lot of time on a site some marketers don’t think twice about. If that sounds like you, it’s time to develop a Reddit SEO strategy to improve your organic search engine ratings. 1 Is Reddit Useful for SEO?

SEO 88

SEO Promotion Branding Advertising 88

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 103

Marketing Marketers CRM Digital Marketing 103

Search Engine Land

SEPTEMBER 18, 2023

Another benefit in addition to the previous ones is the formal market research methods. Participating in Quora also allows businesses to conduct informal market research. How Quora compares to other platforms Quora vs. Reddit When it comes to Q&A platforms, Quora and Reddit are two popular choices among internet users.

SEO 142

SEO User-Generated Promotion Thought Leadership 142

Search Engine Land

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market. See terms.

Marketing 102

Marketing Marketers CRM Digital Marketing 102

Search Engine Land

AUGUST 23, 2023

Reddit is significantly expanding its interest targeting categories for advertisers. Reddit interest targeting shows your ads to people based on what they are interested in. Instead of you having to figure out what Reddit communities or subreddits are relevant to your ads, the platform does that work for you. Why we care.

Advertising 93

Advertising Advertisers Search Marketers Branding 93

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 104

Social Media Marketing B2C Whitepaper Marketing 104

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. What is Reddit? How does Reddit work?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 99

Marketing Ethics Transform Copywriting CMO 99

Search Engine Land

MARCH 15, 2024

Discussions and forums (2 Reddit threads and one niche forum). A Reddit listing. A large Reddit listing. Above the fold, we see sponsored results and filters: As you scroll, you’ll see: Two organic listings. A People Also Ask section. One more organic listing. A “buying guide” (similar search feature to people also ask).

SEO 101

SEO Search Marketers Branding Analytics 101

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on.

SEO 121

SEO Branding Product Customer 121

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

APRIL 20, 2023

The dataset includes the types of websites and content creators that generative AI could potentially negatively impact or even wipe out, such as news and media publishers, blogs and marketing. As were Marketing Land (a brand that no longer exists, but did in 2019) and Marketing Land Events, which hosted our SMX and MarTech conference sites.

User-Generated 89

User-Generated Branding Marketing Marketers 89

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Leveraging forums like Reddit. While Reddit may be the most obvious forum example , we’re seeing increases in forum rankings and traffic across various verticals and industries. Reddit is currently a trusted source of information for users. Offering DIY tips and tutorials. Managing reviews.

Real Estate 107

Real Estate User-Generated Price SEO 107

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Here’s an example of a Reddit Product Ad: Get the daily newsletter search marketers rely on.

Product 85

Product Advertising Advertisers Price 85

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

User-Generated 121

User-Generated Retail Non-Profit Advertising 121

Search Engine Land

MARCH 14, 2024

Platforms that provide hidden gems include forums like Quora, Reddit and others (more on those “others” in a bit) and social media platforms. Get the daily newsletter search marketers rely on. One way is to seed questions or provide answers that will highlight your business – but again, not in a marketing-heavy way.

SEO 115

SEO Transform Promotion Branding 115

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Affiliate marketing. Why pay attention to the creator economy?

Branding 123

Branding Logistics Influencer Marketing Affiliate Marketing 123