Calvyn Lee Blog

NOVEMBER 24, 2023

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. AI represents one set of capabilities to consider among many marketing technology options.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Calvyn Lee Blog

DECEMBER 1, 2023

YouTube recently started cracking down on ad blockers, showing messages that threaten to disable video viewing for users who block ads. Rather than complying, viewers are installing enhanced ad blockers at higher rates. Telling internet users what to do often yields the opposite intended response.

Advertising 130

Advertising Advertisers Video Marketing Digital Marketing 130

Search Engine Land

NOVEMBER 2, 2023

Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Simplified ability to exclude themes Now, worldwide, you can easily filter out themes on YouTube and the Google Display Network that don’t fit your brand, offering more precision and clarity.

Advertising 120

Advertising Advertisers Branding Search Marketers 120

Search Engine Land

MAY 14, 2024

Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. Why we care.

Product 83

Product Advertising Advertisers Management 83

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Understood?

Customer 86

Customer CMO User-Generated Advertising 86

Search Engine Land

SEPTEMBER 22, 2023

TikTok is testing displaying links to Google search results from its own internal search results page. TikTok added to its search pages a small link with a Google logo to its search results page. TikTok is also running a disclaimer that it “does not endorse or take responsibility for search results from Google.

Marketing 123

Marketing Marketers SEO 123

Search Engine Land

MARCH 22, 2024

” Google SGE displayed for 91.4% of keywords in this analysis did not have an AI-generated response. Just over 50% of keywords had paid search ads. Those ads appear above SGE 51% of the time and beneath 49% of the time, on average. of all search queries. Image source: Authoritas Quora doing well in SGE.

Product 123

Product Branding User-Generated Marketing 123

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. If so, you've come to the right blog. Image Source 5.

User-Generated 125

User-Generated Price Marketing Marketers 125

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Target market.

Marketing 100

Marketing Marketers Copywriting Energy 100

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. billion in 2024.

Shoppers 82

Shoppers Customer loyalty Advertising Advertisers 82

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Search Engine Land

MARCH 6, 2024

Crafting winning ads is crucial for attracting the right audience, enhancing brand visibility and driving business growth in today’s highly competitive paid search landscape. As we navigate an AI-driven world, we must adapt our strategies to create impactful ads that resonate with their target audience.

User-Generated 122

User-Generated Transform Advertising Advertisers 122

Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? What Is Local Search Marketing? Local search marketing is when you promote or advertise an in-person company that conducts its business within a local market.

Search Marketers 133

Search Marketers Real Estate Customer Marketing 133

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs. The top 5 solutions replaced.

Marketing Automation Platform 122

Marketing Automation Platform CRM Marketing Marketers 122

Search Engine Land

AUGUST 31, 2023

If you’re a PPC manager, you likely spend a significant part of your week working on the Google Ads interface. Saved views Previously launched as Workspaces, Views allow you to save a set of filters that will carry over as you navigate between campaigns, ad groups, keywords, and other sections of the UI.

Management 137

Management Place Customer Branding 137

Search Engine Land

MARCH 12, 2024

Immersive in-game ads. They will now be displayed for you to review and add to your campaign during its construction phase. ” Unity Ads Network and ironSource Ads will soon be able to bid on publisher inventory available with AdMob. Immersive in-game ads. Real-time bidding buyers. Upgraded mediation toolkit.

New Technology 114

New Technology Advertising Advertisers Price 114

Businesses Grow

OCTOBER 25, 2023

I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. When does it actually makes sense to make your marketing messy? How can mistakes, problems, and even off-key singers improve your marketing? ” Design perfection can actually depress response. The singer is off-key.

Direct Mail 123

Direct Mail Marketing Marketers Advertising 123

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. Additionally, the tech giant introduced new ad-targeting capabilities to assist brands in reaching high-value consumers. Enhanced ad-targeting. Why we care. Enhanced conversions explained. In the U.S.

Advertising 116

Advertising Advertisers Management Customer 116

Hubspot Marketing

JULY 17, 2023

Ads get relevancy scores, too, and Facebook shows users ads that might matter most to them. Again, this is supposed to give users a better experience — but it's also helpful for the businesses paying for the ads. and negative feedback Facebook expects an ad to receive from its target audience.

Entertainment 145

Entertainment Marketing Marketers Place 145

Search Engine Land

FEBRUARY 17, 2023

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Reuters has also reported seeing such ads this week. What Microsoft says.

User-Generated 91

User-Generated Advertising Advertisers Product 91

Search Engine Land

APRIL 9, 2024

Google leads AI advertising with machine learning integrated across ad campaigns and types. AI is changing how ad campaigns function and SERPs look with Google’s rollout of Search Generative Experience. Watch the evolution of the prompts below to see how each improves to get closer to platform-ready ad copy. Brand tone of voice.

User-Generated 112

User-Generated Copywriting Advertising Advertisers 112

Search Engine Land

FEBRUARY 25, 2023

Create display network exclusion lists with this (free) tool 2020: A tool for those tired of manually weeding through placement reports to exclude inappropriate websites and apps from display campaigns. But with the removal of right rail ads, in particular, its utility sharply declined.

Search Marketers 116

Search Marketers Marketing Marketers Advertising 116

Marketing Insider Group

SEPTEMBER 7, 2023

Ask any marketer what it takes to be a great leader, and you’ll probably get some predictable responses. Things like creative vision, decisiveness, and data-driven decision making are common leadership traits that marketers fixate on at the moment. It’s true that these are important for successful marketing.

Transform 98

Transform Marketing Marketers Communications 98

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. 96% of Google’s revenue comes from Google Ads.

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Search Engine Land

MARCH 24, 2023

Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. Bing Ads bad account takedowns doubled in 2018 2019: Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention.

Search Marketers 117

Search Marketers PR Non-Profit SEO 117

Neil Patel

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? Until recently, only brands like Red Bull and others associated with gaming were able to get in on eSports marketing. Why eSports Marketing? 6 B2C eSports Marketing Strategies to Try. Create In-Game Ads.

B2C 144

B2C Advertising Advertisers Marketing 144

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran?

Advertising 111

Advertising Advertisers Retail Price 111

Search Engine Land

JANUARY 1, 2023

A search for [This post is sponsored by Google] returned more than 400 pages, written apparently as part of a Google marketing campaign: Google? The big PPC shifts of 2019 that will shape how we market in 2020. 2020: Automation, full-funnel campaigns, shoppable ads and privacy-fueled paid search changes in 2019. Buying links?

Search Marketers 115

Search Marketers Marketing Marketers Manufacturing 115

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Google removes addiction treatment ads from UK search results. Google announces solution to longstanding AMP cache URL display problem. Also on this day.

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Search Engine Land

NOVEMBER 3, 2023

Google has rolled out its Ads Editor version 2.4, New Features: App Install Ads deep links. You can add app deep links to App Install Ads using the App URL field, just like with App Engagement Ads. Automatically created Ad Strength assets. Automatically created Ad Strength assets. Previously, Editor v2.4

Advertising 120

Advertising Advertisers Product Branding 120

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Advertising 114

Advertising Advertisers User-Generated Finance 114

Search Engine Land

JANUARY 21, 2023

dannysullivan In November, Google was testing removing a site’s normal snippet when a featured snippet was displayed. Google’s mobile-first indexing guide update emphasizes the same content across site versions 2020: New guidelines were added in several areas, including crawling, structured data, visual content, and best practices.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Martech

MARCH 25, 2024

Google SGE displayed for 91.4% of keywords in this analysis did not have an AI-generated response. Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined.

Product 81

Product Branding User-Generated Marketing 81

Search Engine Land

MARCH 15, 2024

However, during this period, no new users can be added to accounts as the platform will be in maintenance mode. Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. Why we care.

Analytics 99

Analytics Advertising Advertisers Search Marketers 99

Search Engine Land

MARCH 15, 2023

Google’s free hotel booking links arrive on Search and Maps 2022: The company was also adding reporting capabilities, support for hotel rates in Google Business Profiles and rolling out Local Posts to hotels. Why Is Ask Really Hiding Their Ads Referrer Data 2010: Ask said they moved to a new system named PureLeads.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

JANUARY 12, 2023

Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well. Google pauses all political ads through inauguration. 2012: The new bar added a Popular Now, Weather, Image and Video boxes.

Search Marketers 95

Search Marketers Marketing Marketers SEO 95

Search Engine Land

SEPTEMBER 12, 2023

Instead, it will lead to a shift in roles and responsibilities. PPC managers will be responsible for managing algorithms rather than individual keywords. Attribution measurement and incrementality testing Proving the value of paid search to an overall marketing program is familiar to PPC managers. There will be plenty to do!

Management 140

Management Transform CRM SEO 140