Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Calvyn Lee Blog

NOVEMBER 30, 2023

This decision goes against the trend of platforms doubling down on short-form video content to compete with the explosively popular app TikTok. Reels will still exist within Instagram but will likely take a backseat compared to the platform’s core photo and video feed features.

User-Generated 130

User-Generated Health Advertising Advertisers 130

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 95

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 95

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Buffer Marketing

OCTOBER 23, 2023

The beauty of short-form video is that it allows anyone to become a creator.   This is as true for YouTube Shorts as for any other platform.   This is as true for YouTube Shorts as for any other platform. The title, description, and tags you use for your Shorts can significantly impact their visibility.

Analytics 127

Analytics Promotion Transform SEO 127

Rock Content

MAY 25, 2023

But with that in mind, how can marketers apply their knowledge and understand how to prioritize their strategies to outperform their goals this year? So that’s why today I am excited to share the five major marketing trends for 2023 that hold the promise of delivering outstanding return on investment (ROI) for your brand or business.

Market Trends 98

Market Trends Marketing Marketers User-Generated 98

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Video Landing Pages Among the top-performing landing pages, 30% incorporate video.

Education 96

Education Market Trends Marketing Marketers 96

Buffer Marketing

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? Image Source 2.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond.

Gen Z 116

Gen Z Market Trends Millennials Marketing 116

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 122

Influencer Marketing Whitepaper User-Generated Marketing 122

Sprout Social

MARCH 20, 2023

At the risk of stating the obvious: Short-form video is a big deal. The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. The short-form video format is here to stay, and worth investing in for the long term.

User-Generated 117

User-Generated Energy Management Entertainment 117

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. The algo is evolving to prioritize videos users are most likely to watch and interact with. Videos are pulled for each user when they visit Youtube. Video performance. Video shares.

User-Generated 95

User-Generated Fashion Marketing Marketers 95

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious. Let’s dive in.

Video Marketing 109

Video Marketing Marketing Marketers Promotion 109

Buffer Marketing

SEPTEMBER 13, 2023

With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer. After all, an idea is only one part of a published piece of content.

Transform 110

Transform User-Generated Promotion Entertainment 110

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever.

User-Generated 112

User-Generated Video Marketing Shipping Product 112

illumin

OCTOBER 6, 2023

In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. This is where following trends becomes essential. Short form content is continuing to grow The rise of TikTok has brought about massive change in the world of social media.

Energy 89

Energy Advertising Advertisers Health 89

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. By finding out what songs are trending and allowing advertisers to have their campaigns displayed near media that uses the music this cohort has on repeat, brands will be seen at the forefront of culture. Why we care.

Gen Z 96

Gen Z Advertising Advertisers Marketing 96

Spiralytics

MARCH 29, 2023

Many would also argue that it was Facebook that started social media marketing. Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers.

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. Created by Artificial Intelligence, Mike Fink, and Caleb Ward, this video now has more than 387,000 views. 26, now has 4.2 million views.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. Meta is growing and shifting alongside its user base – evolving to fit market needs. In 2024, Meta, and Facebook in particular, are continuing to shift away from written posts and pictures and towards short-form videos.

Advertising 104

Advertising Advertisers Retail User-Generated 104

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. Top TikTok Trends. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 117

B2C Gen Z Marketing Marketers 117

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends. And this is exactly what happens in the metaverse.

Market Trends 81

Market Trends Digital Marketing Marketing Marketers 81

Sprout Social

JANUARY 31, 2024

Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. The good news is that there are ways to increase your reach and move your video metrics in the right direction. YouTube engagement refers to the level of activity associated with your channel and videos. What is YouTube engagement?

Analytics 99

Analytics SEO Promotion Food 99

Buffer Marketing

APRIL 22, 2024

A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. As the founder of CoachRanks , I have the opportunity to work with life coach solopreneurs every week, helping them better understand marketing best practices. The number one most common theme that I see?

Thought Leadership 98

Thought Leadership Real Estate User-Generated Food 98

Hubspot Marketing

JULY 11, 2022

Video marketing is becoming more and more integral to a brand's success. If you're a marketer trying to craft the best video marketing strategy for your brand, it helps to know the top video marketing tactics brands are investing their time and money in. Most Used Video Marketing Tactics.

Video Marketing 104

Video Marketing Branding User-Generated Marketing 104

Buffer Marketing

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? Short-form video snuck up on us, becoming the most consumed online content in a few years. What is short-form video content? Why is short-form video so popular?

User-Generated 88

User-Generated Entertainment Shoppers Fashion 88

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. These viewers are engaging with long-form content (hint: not 15-second ad spots). Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Table of contents: Who are YouTube influencers?

Transform 105

Transform Influencer Marketing Education Entertainment 105

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. In general, short-form content is best for when you want to share an opinion, pass along important news or updates, or provide a bite-sized nugget of value.

Entertainment 96

Entertainment User-Generated SEO Education 96

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. If you’re an entrepreneur and local businesspeople, keep your eye on these five trends in 2021: 1.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

Digital Marketer

JULY 11, 2023

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers.

Transform 86

Transform Social Media Marketing Video Marketing Analytics 86

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. In 2023, we saw the emergence of AI in all forms of content, the rise of personalization, augmented realities (including the metaverse), and the explosion of short-form video.

Advertising 70

Advertising Advertisers PR Millennials 70

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. Need proof?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75