Search Engine Land

FEBRUARY 6, 2023

Ultimately, writing long-form content that gets results is a skill, and once you learn, you can leverage it to meet your content marketing goals. Get the daily newsletter search marketers rely on. The ones who write ultra long-form posts (3,000+ words) are 2.5x What is long-form content? Why does it matter? SUBSCRIBE See terms.

eBook 97

eBook SEO Branding Education 97

Orbit Media Studios

AUGUST 16, 2023

But you could also adapt this process and use it for writing new service pages or for content marketing articles. Please accept statistics, marketing cookies to watch this video. Please accept statistics, marketing cookies to watch this video. It could be used for any page promoting any service for any potential buyer.

SEO 71

SEO Copywriting User-Generated CMO 71

Duct Tape Marketing

DECEMBER 26, 2022

Why Being Human Is Your Brand’s Biggest Asset written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this Duct Tape Marketing Podcast episode, I interview Jacqueline Lieberman. 13:42] How often do you get the chance to go deeper than marketing? [14:58] Check it out.

CMO 88

CMO Automobile Shipping Communications 88

Duct Tape Marketing

DECEMBER 29, 2021

Why You Need To Humanize Your Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this episode of the Duct Tape Marketing Podcast , I interview Jacqueline Lieberman. 13:42] How often do you get the chance to go deeper than marketing? [14:58] Like this show?

Branding 98

Branding CMO CRM Automobile 98

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Here’s a visual diagram of all of the homepage design elements we’ll cover: Here is a breakdown of each homepage design element with tips for each, from the top of the page to the bottom.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Duct Tape Marketing

JUNE 29, 2022

What It Means To Humanize A Brand (And How To Do It Well) written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jacqueline Lieberman. In this episode of the Duct Tape Marketing Podcast , I interview Jacqueline Lieberman. 13:42] How often do you get the chance to go deeper than marketing? [14:58]

Branding 58

Branding Shipping CMO Automobile 58

Hubspot Marketing

AUGUST 25, 2022

Rather, they're great ways to gain some website design inspiration and see the cutting-edge marketing that's happening in the different corners of the web. With a topic as complex as AI, IBM then uses visual storytelling to explain how its Watson tool works in the real world. Keep in mind that web designs are fluid and change often.

Transform 145

Transform Place Promotion Product 145

Duct Tape Marketing

DECEMBER 29, 2022

A Guide To Building An Authentic And Powerful Personal Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Bull. In this episode of the Duct Tape Marketing Podcast , I interview Laura Bull. 11:40] What’s the difference in your view of narrative versus storytelling? [13:56]

Branding 87

Branding Transform Entertainment Product 87

Duct Tape Marketing

MARCH 17, 2022

What It Takes To Build An Influential Personal Brand written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Bull. In this episode of the Duct Tape Marketing Podcast , I interview Laura Bull. 11:40] What’s the difference in your view of narrative versus storytelling? [13:56]

Branding 83

Branding Transform Entertainment Shipping 83

Sprout Social

OCTOBER 3, 2023

Enhanced data-driven storytelling Data visualization enables effective storytelling with big data. Graphs – Diagram presenting data with lines, curves, areas, points or segments. Improved decision-making Visualization quickly translates huge data sets into actionable insights. Best for presenting categorical data.

Analytics 96

Analytics Transform Communications Management 96

Marketing Insider Group

JUNE 14, 2020

At the various inbound marketing and SEO summits every month, marketers get together to share some of the biggest content marketing challenges their companies or agencies are currently facing. Let’s take a closer look at some of the biggest challenges that are keeping marketers up at night.

Content Marketing 125

Content Marketing Whitepaper Thought Leadership Marketing 125

Rock Content

AUGUST 15, 2023

Like other popular content marketing examples, whitepapers make great additions to a marketing campaign. However, whitepapers have assumed a different meaning in the modern content marketing world. Introduce relevant statistics your audience can’t ignore, or leverage storytelling you know your reader will relate to.

Whitepaper 75

Whitepaper B2C Non-Profit SEO 75

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. Does that mean we need to abandon product marketing and fully embrace the idea of content marketing alone? Now let’s see why.

Product Marketing 123

Product Marketing Content Marketing Product Marketing 123

Hubspot Marketing

DECEMBER 1, 2023

Being both a marketer and a customer in one, I naturally lean towards using icons. Explore how to use marketing and sales icons in the best ways possible. We'll cover: Why use icons in marketing and sales materials? Let’s explore icons’ use cases in marketing and sales materials. Icons make stuff easy to understand.

eCommerce 103

eCommerce Marketing Marketers Manufacturing 103

CXL

NOVEMBER 9, 2022

Marketers have access to more data than they need. Sunburst diagrams 5. Marketers use data visuals in two ways: Internally. Representing data to stakeholders and team members to understand the market, progress, financials, etc. When designed as sales enablement assets, data visuals can align sales and marketing teams.

Marketing 92

Marketing Marketers Analytics eBook 92

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business. Let me explain.

Content Marketing 104

Content Marketing Law Marketing Marketers 104

Sprout Social

APRIL 30, 2020

While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance and what can help them make a case for the value of their work. Pie charts. Scatter plots. Histograms.

Marketing 110

Marketing Marketers Communications Analytics 110

Orbit Media Studios

NOVEMBER 21, 2022

Keep the masses away and let the marketing team do what they do best. What you’ll get: The information leaders share is typically focused on your organization’s vision, mission, history, market position, and broad organizational goals. Marketing and Sales. Marketing and Sales. Their theory? CEO and Leadership.

Copywriting 63

Copywriting Logistics Customer Marketing Strategy 63

Hubspot Marketing

NOVEMBER 14, 2023

Some examples of visual aids include images, infographics, diagrams, videos, charts, and graphs. When I worked at a real estate marketing agency about five years ago, I was asked to give a presentation on personal branding to a crowd of successful real estate agents. This, in turn, makes them more receptive to your presentation.

Real Estate 107

Real Estate Fashion Energy Advertising 107

CXL

NOVEMBER 7, 2022

In this article, you’ll learn why data storytelling is an important skill and how to use data presentation and visualization to influence your audience. Table of contents What is data storytelling? Draft, test, and edit your story The do’s and don’ts of data storytelling Data storytelling don’ts Data storytelling do’s Conclusion.

Transform 91

Transform Communications User-Generated Place 91

CXL

NOVEMBER 15, 2022

In this article, you’ll see eight of the best data visualization examples to inspire your internal and external marketing efforts. Phone brand switching chord diagram 3. Similar data visuals to display weighted comparisons include sunburst diagrams , bubble charts , heatmaps , and pictograms. The humble line chart 2.

Analytics 84

Analytics Marketing Marketers User-Generated 84

Hootsuite

SEPTEMBER 27, 2021

Which just goes to show, it’s not a product or service that makes something “boring,” it’s branding and marketing. Here’s the thing: marketing is usually not about what you’re selling, so much as it’s about how you sell it. But its marketing team knows better than to just post about exchange rates and service fees all day.

Promotion 145

Promotion Product Branding Logistics 145

Search Engine Land

SEPTEMBER 5, 2023

Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. Whether it’s suggesting a unique marketing concept or coming up with a poetic metaphor, Bard offers a degree of creativity previously unattainable in AI-driven tools.

Transform 138

Transform User-Generated Communications Price 138

Content Marketing Institute

NOVEMBER 30, 2018

It’s the scourge of effective marketing: content that caters to everyone and thus caters to no one. When you follow a storytelling approach informed by data, it’s possible to be much more specific, and thus relevant, to your customers’ needs and interests. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech.

Whitepaper 105

Whitepaper Thought Leadership Law CRM 105

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as marketing insight.

Marketing 102

Marketing Marketers Thought Leadership User-Generated 102

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. For instance, Content Marketing Institute’s annual benchmark research on the industry includes a lot of data-based visuals. Convey emotion.

Transform 111

Transform Content Marketing SEO B2C 111